 hey how's it going if you're running an agency selling high ticket products or services right anything that's above a thousand dollars like be it agency space right email marketing agency facebook ads agency funnel agency or coaching courses consulting right anything above a thousand dollars and you need to like close over the phone so you need leads and you need to close like zoom call or over the phone right what if i told you right if you paid $20 for a very very qualified call right for your for your agency for your business right does that sound good to okay so like that's kind of the value proposition of this video and like i did it myself so i just want to show you like the type of results that i can have been doing for my own agency right because i sell digital marketing services to businesses so it's kind of the same thing it's agency model as well as webinar funnel okay so i'm going to show you the stats behind it and the backend infrastructure as well okay so if you can see here right these are my facebook ads and i'm spending my own money here so i think it's like even more qualified than my other videos so you can see right i'm paying around like $2.30 per leap and this is like a Singapore dollar okay so i'm based in Singapore and this is Singapore dollar but if you convert that to the US dollar it's like 150 it's like 150 140 so it's a bit insane to think that you can pay around a dollar a dollar 50 per leap right and okay so i can i can generally try but can you close and convert okay so can you see here i'm paying around a dollar cost per click right here which is quite consistent with the business niche right it's like you're selling to businesses b2b so it's a high cost per click however if you see here my lender on the optin page right this is this okay so you can see here they land on this page here which is my optin page and i'm paying like a dollar right and how many people actually convert okay so land on optin page and lead you can see it's around a 50 conversion rate which is fantastic right because uh generally uh email marketing uh sorry internet marketing um a good optin rate is like 30% okay it's like 30% but mine is a 50% conversion rate right here and then afterwards uh landed on the application funnel so this is actually what 30% of the people who watch my video actually go into uh the form which is this one sorry so yeah so they'll watch a video here which is around 23 minutes of me just talking right and just explaining the value proposition blah blah and then afterwards they'll come in here which is the form okay so this is the the the metric right here you're seeing right here right so from the 30% the people who actually land on the form complete the form so you can see here there's 10 and 9 okay so i'm paying like 24 dollars so this is 24 sing dollars which i think is like 20 then 19 US dollars right here for someone who is a very very qualified prospect customer has filled up a form that is around eight questions long so if you fill out a form that's eight questions long you definitely are interested okay there's no way that you're not qualified if you fill out a form that's uh yeah there's eight questions and basically i'm only spending like 20 dollars per day right here so you don't even have to go into a large ad spend but that's if you know your target customer very very well okay and um this cost belief right is they come into my slack my slack so all i do is literally uh instead sit on my ass and just create the ads and optimize the ads once i build out my entire funnel because my funnel uh like trying to be optimizing all the time right so just to see where minor improvements are and then i can come in and see where my leads come in so you can see here right let me go to my lead form okay i'm gonna blow out the sides um so you can see right there's like um i connected with zappier and slack as well and so i when a form sorry when a lead comes in and books are called then it'll come into my form so you can see here like this here one two three four okay to be fair right some of them are not qualified in the sense that they have filled out a form they're interested and then after they uh they fill out a form right then i see that they are not very suitable for my agency i can't really help them right but there's a take a hit or miss something right so um not every lead is very very qualified and you can choose whether to work with them or not right in this case uh in a sense i i'm very selective with who i work with so i don't take everybody but if it's suitable for you then why not why not just take it right so for example they are up in down days as well and the reason why is that it's because i'm spending 20 dollars per day so it's a very very low budget if you're spending like uh i'll recommend like starting at 100 dollars per day and then you can ramp traffic through that funnel like you get a ton a ton more leads than me okay but in this sense uh for me i i i don't want to do that because i think i don't need to do that at this point in time so uh that is why but you can see here right for example tuesday like tuesday wednesday may six may seven may eight may 11 right so like every single day like leads will come to you okay and then i want to show you right now um in the sense the back end of what is happening as well so if you see my powerpoint right here uh the webinar funnel it goes from the ad to the optin page to the value video right so they watch this video right here which is this thing right they they they watch this 23 minute video right here okay and then they book a call with me okay when they book a call with me then it comes to slack and then i am notified so i don't have to manually go and find those leads and stuff they just come to me and in my slack and the only thing i need to check is my slack and my email and then i just hop on the call and close and obviously if you want to close right that you definitely um we have a script for that as well so you do have to worry if we actually you we actually help you run these ads and stuff but basically we want it to make sure that that you can close well so there's a script for that if you need help with that as well okay and afterwards your conversion rate is really dependent on how good you are at closing okay so that that's definitely our problem okay i just want to show you if you want to actually get the email marketing setup which is i'm going to show you right here i will attach the document below as well so you can take a look okay so um what is the back end looking like okay so you can see this is the front end this is all the front right what's in the back so after i collect my emails here right here in my optin page right here i will bring them into active campaign so i'm using active campaign as an email autoresponder and they'll go through a series of emails okay so you don't have to be as crazy as me but basically my my sequence is like i think what 25 days 25 days and like nine emails okay so i'm just going to like spam them give them a lot of value until the point where they book a call with me so they will have to book a call with me for me to understand until i stop sending them emails in a sense okay so you can see here right it goes it just goes and goes and goes and just go down yeah so i mean um this funnel i've built out this entire flow and it just goes for days it just goes to goes for every single day yeah okay so that's that's why the funnel is so strong okay so let me tell you why like webinar funnel like this is so so powerful right okay so it's like a one-time setup thing where it's like you build out the entire funnel one time and then afterwards you just ram traffic and then you see the data and you optimize from there okay then it has increasing ROI over time so if you can see actually my ad campaigns right i barely i don't even do any retouching which is crazy right i my retouching is on but i don't even run it at all so like all of this is like cold campaigns so you know it's definitely like definitely qualified okay and then they watch like 30 minutes of you before meeting you so they understand they like trust and respect you already so they have already built their trust with you and want to work with you that's why they fill out the form otherwise they won't fill out the form right so you don't have to convince them of the service they know the service and they want it it's just your clothes needs to be good okay and then you have 100% leverage in the negotiation as well okay so that's that's kind of why i run webinar funnel and what you're trying to do is basically build trust at scale and so that you can expand brand right and you can shorten the sales cycle as well right especially when you're selling complex services high-tech services right stuff that you need face-to-face interaction right video form is very powerful okay yeah so that that's kind of it and the upside is i've not even started retouching and that's a super strong email backend okay like if i was crazy enough i could extend this to 40 days but i won't uh so i'll just slowly build out my my active campaign automation one step at a time yeah but basically you can do like as much email as what as you want okay some people aren't subscribed but there are a lot of people who will come in as well okay so you can see my entire funnel right i just want to be like extremely transparent with you this is everything that's going on behind the scenes and i think like because i was talking to one of my friends who's as well is in digital marketing and then he says he's paying like five hundred dollars four to five hundred dollars uh per book call so per qualified book call which compared to me i'm paying like 20 dollars per per qualified book call right it's quite insane right so um yeah uh i just want to show you one more thing okay basically i built this calculator quite a while ago and it just basically drives home the point of like does the unit economics actually work on this funnel okay so when you actually put it at scale and you try to push out and pump a lot of ads and traffic through it right will it be a profitable business okay so you can see here right um the cost per discovery call imagine i was paying 20 dollars per call which i am okay let's play 25 okay and then my conversion rate imagine i like i'm a scrub and i suck right i put 10 percent and imagine i only sell a thousand dollar uh product okay i'm still at a four times zero as that's quite crazy right that's quite crazy and that's like if i'm a scrub and i can't close at 10 percent okay um and that's minimum price point okay uh mine is not a one k so like can you see the unit economics and how it makes sense so imagine it for you and your business yourself right imagine if i pump it up and let's just be a bit less optimistic let's put 200 dollars okay it breaks this model breaks okay but uh if 20 does it work yes it does it works okay one time twice is profitable especially if it's recurring if you pump it up to a 1500 imagine or for example 2000 okay let's let's put 2k uh let's give one second let's get you're selling a very high ticket product it's difficult to convince customers 15 conversion rate doesn't make sense yes it's still profitable it is it is recurring even better right um right so okay can you see here as long as you like do the unit economics and then you work backwards from the point where um okay you build out the funnel you drive traffic through it and then you kind of reverse engineer and tweak small parts of the funnel over time right you will see that it's a profitable funnel and you can actually scale your business very very fast right as long as you understand your numbers on the frontier right your numbers directly down to the dollar amount right you can scale your business and you can predictably increase the number of leads and people coming in okay so um sorry i'm a bit intense out but uh yes uh i hope this kind of makes sense all to you and really if you're selling like any agency space like high ticket email um whatever conversion rate optimization services coaching courses consulting anything that you need to like talk to someone over the phone like via zoom or whatever right this is really suitable for you okay yeah so if you're actually interested to to work with us i actually run uh and actually build funnels for uh for people as well uh my agency so like if you wanted you can go to ohg-media.com slash application as well and yeah hopefully you've kind of enjoyed this video and gotten some value from it but basically this is the entire infrastructure okay this is the entire framework of it okay uh yep um i guess uh subscribe and click the like button if you want yeah okay can see you soon