 What is up everybody welcome back to the channel a ton of you guys already know of this website some of you guys may not But I truly believe a lot of you guys that even know about it haven't really used it to its full potential as far as Building your business and capturing leads on social media. Okay. That's exactly what this whole entire video is going to pertain to just I believe Just you know One way out of many ways you can capture leads, but at the at the end of the day This right here has been tested over and over and over and so many people have used this same Strategy and same, you know freakin method forever And it wasn't until really the internet started taken off and really started to explode which was let's say let's say early 2000s early 2000s is when is when the internet and just Reliability was really starting to take effect two thousands into the mid 2000s now We're in 2020 where we're at scale social media at scale meaning Billions of people are on it right? It's huge now But it started it started in the very beginning with like blogs and and random basic websites Even before landing pages and sales funnels when people still had to build some type of website to sell a product or to get Any type of information, you know online and I remember back then People started giving away free information free downloads, you know click here to download your free report, right? How many free reports, you know website type of things have you came across and For how long right? I know me personally I've had I've came across so many websites where there was some type of free download and you know why that's so effective today Is because it gives something for free and it gives something of value For free in exchange for someone's basic information name email. That's it. And so in the past five years 10 years 15 years if you've been online you've been online for let's just say let's call it 20 years If you're a real hardcore internet marketer, you've been online for let's say 20 years longer than that You'd have to be working for the government or something, you know You work for pride in NASA and you know, you've been online since the 70s and shit, right? But most of us dude the average consumer it wasn't until it wasn't until until until the early 2000s Which which makes it at the at the recording of this video makes it 20 years in right 20 years in 20 years in and so It wasn't until maybe maybe maybe 15 years ago 10 years ago for sure five years ago Where major major internet marketers were capturing leads that way given away something of value and in in in in this case a digital download and in some cases a freaking video like how easy is it to put together a 10 minute video teaching a specific audience a specific thing and Let's say you don't charge for it But let's say you actually offer it for free, but it's something that's not on YouTube You don't put it out anywhere right? It's real value, you know for a specific group Maybe you're a freelancer Maybe you're building an agency and you're looking for clients Maybe you're a real estate agent and you're looking for clients buyers sellers But but you but you have this this this information regarding the best way to sell your house Or you have this information regarding the best lender to speak to and it's just it's just information that you that you do Put out there in social media world But it's also good information that you that you give to just your clients and so online imagine just Having a simple opt-in page and given something of value for free in that case a video 30-second message 60-second message or you have a handful of videos that you want to give me free access to teach me to do this this and that There's many ways you can spin it man video format or a digital Download a PDF and that's where this website you guys can come in handy for sure in 2018 I ended up doing this for my business for my social media agency I've been focused on one niche since 2016 getting clients on social media direct messaging. Look at all my old videos Look at it in the playlist of Building my social media agency something like that. It's it's It's this playlist over here, but I just have so many videos in there man that are old that are freaking old So what I'm saying is I've been doing this for a minute, you know, I mean like I've been freaking if you come to the playlist I Really started documenting that like in 2017. It's I How I'm building my social media agency so in here dude, there's 85 videos like all in the past two years, you know, two and a half years Just simply documenting what I'm documenting what I'm doing but but but It wasn't until 2018 when I'm like dude, I'm gonna put together a book I'm gonna come over here to Fiverr and I'm gonna hire a ghostwriter and this is exactly what I did man I'm keeping it 100 with you guys One on a Fiverr hired a ghostwriter for literally I paid this ghostwriter. I Paid this ghostwriter. I think I think it was 50 bucks I think it was 50 bucks. It was for sure not more than not more than 50 bucks And it wasn't in an old Fiverr account That's why I can't pull it up right here But I think it was about 50 bucks no more than that man because I didn't need someone to write the entire thing Like my whole my whole thing again I've seen this over and over marketers would always do I have so many downloads is not even funny I have downloaded so many free PDFs. It's not even funny In exchange of giving that marketer or giving that person or giving that business owner My information right and so what I'm gonna show you with this is what I've literally done it for like what I've done it for Okay, what I've done it for I Hired a ghostwriter. I had them write about I think this ghostwriter wrote about And this is being super super super transparent. I think that's I think the ghostwriter wrote maybe Maybe maybe maybe seven pages for me. Maybe let's just say 10. Let's call it 10. Okay, let's call it 10 The ghostwriter wrote 10 pages, right? I gave that I gave her the topic and that's why man I came over to Fiverr and I said, okay, I am looking for a ghostwriter I said, okay, I am looking for a ghostwriter. I'm looking for someone to simply help me with my e-book Okay, and so I came over here and I clicked on was a book. Yeah was book and e-book writing and So I put in my budget. I came over here to the budget look book and e-book writing Eleviate your storytelling with top writers for your book or e-book I came over here and I hit budget and I went $5 to 50. I remember I did that. Yeah, that's what I did So let's so let's say I let's say I did pay 50. Okay, but I came in here I will go shrike proofread edit your book e-book. I will be your ghostwriter e-book writer and Autobiography writer. I will go shrike page turning e-books for you five star 18 reviews. I Will go shrike an amazing 20 page long book for you. Look at this, dude 5-star 48 reviews 48 bucks. Like dude, are you kidding me? Like I can click on this 48 45 dollars plus the tax It's like a $2 fiverr tax. So it literally comes out to 47 dollars this right here And what they're saying unique contact with interesting and fresh ideas no repetitive content or plagiarism Up to 1500 words. I'm telling you dude. Here's what I did. I came on here I hired a fiverr person for about that much. They put together 10 pages for me I turned the 10 pages because I have so much knowledge. You guys have so much knowledge Here's what I'm saying You want to use fiverr if you're a freelancer or building an agency Whatever clients you're going after I recommend going after one Okay, you don't need to be a jack of all trades and have a have a restaurant client a dentist client a yoga studio A jiu-jitsu gym a freaking real estate agent. You don't need all these different random people stick to one niche. Okay Um And then whatever the pain points are whatever you're providing whatever your service is not a pitch book It's a freaking educational book. It's it's talk about the industry talk about their pain points and why marketing or why website design or why You know running Facebook ads for your business why it's so important You have so much knowledge, right? If this is your business, okay? If you're looking to capture leads and this is your business And you're dealing with clients Giving them some type of article some type of free download some type of PDF Is what you want to do like that that right there is what I did That's what everybody has done and it still is so effective man because because what? a what a percentage of Put it this way People who are willing to consume and here's what you do you get this book I I got someone to write 10 pages I literally got that rough draft back and I they sent it back to me a word document I got that that rough draft back and I literally turned the 10 pages into 55 Because what I did is I added a bunch of images And I added a ton of text as well. I I have a lot to say as well That's what I'm saying whatever you're fired up about your real estate agent put together a seller guide Teach the end consumer everything they know they need to know about the process of selling And here's what you can even do to take it a step further You can literally Pour a glass of wine Drink your tea sending your couch Go to your office Whatever works for you and you can literally pull out your phone And verbally talk the entire Time you record that on your iphone you send that file over to a person on fiber And you get someone to transcribe that you then you then take that content Send it over to these to these guys And they edit it all for you and and so you got 10 pages You took that 10 pages you turned it into 40 pages You put a bunch of images and it wasn't like you sat there and wrote a book. No, dude You could now here's the deal. I did I did I did I me personally I did not learn that strategy the verbal talking to your cell phone I didn't learn that strategy until after I already had a bunch of content that I wanted to put down I just needed a head start like I just needed a freaking push and that was the fiber So I had I had a professional, you know e-book writer you can find so many man and that's around the budget But but you can find so many and you can just they can help you get it started Like they can help you get it started any topic any topic if you're a real estate agent put together a seller guide Put together a buyer guide, you know get have someone reach out and say, hey, man Here's the topic. Here's what I need you to write about And and and and what's the most amount of words I can get from you, you know And and and when you're hiring these people, they're in different countries Fiber is the middle man. That's why they charge the little two dollar processing thing, but it's nothing man I've used fiber for so many different things man social media Design graphics design my e-book look dude. So here's the deal I took my e-book right and started sending it to my niche people that I were looking that people in in an audience that I was looking and still Do look to get as clients for my social media agency So all I did is I put together this this awesome book on marketing and and and social media You know marketing and and I'm and I just tailored it towards that niche. That's all I did man Told her told told the ghost writer what the topic was told them I needed to you know A good amount of words, you know To get me started and then I could take it from there and I took it from there and I added a bunch of images I had a bunch of text because I had a bunch of content But I'm just telling you it's easier now you can literally sit on your cell phone And just talk as if you're having a conversation and that's chapter one You could do it again chapter two like if I if if you if you're a real estate agent and and and and um And and I sat you down and I'm like hey stacey. What are Tips what are strategies what are different ideas that you may have That would help me If I was looking to sell a house like to sell your house if you own a home today in the United States if you own a home Anywhere in any of this in any in in in the in the entire country And even if you're catching this video from a different country real estate. I'm I mean the shit. It's pretty general, right? Let's say you freaking you you you own you own a property, right? Or or let's say you're looking to Yeah, yeah, you own and you're looking to sell What can you educate the consumer on that would make that process maybe easier? Like what can you put together? Like if you if if you and I sat down right now if we went out to coffee We went to go have coffee and you wanted to meet with me because I told you that I'm looking to sell my house But I don't know who to hire You know, I I don't know about real estate and never sold a house before You know, you're my only friend so I'm reaching out to you you happen to be a real estate agent so If we had coffee and we sat down like and and and that's my my my my pain my pain is that I need to sell So I'm looking for the best advice, you know, I'm probably interviewing different real estate agents I'm trying to see what so what do I need you for right? If if you and I sat down Stacy and that was the topic You for sure can list you can give me 10 different Strategies on selling that house quick your marketing Maybe maybe you're giving me advice on renovating the kitchen Maybe you're you're coming over and you're doing a walkthrough and and you're giving me advice on laying new carpet Or you're you're giving me advice on the landscape. You're telling me. Hey, man Renovate that bathroom and we could probably get a higher value All that type of knowledge that you have as a as a real estate agent, for example You can literally we that's what you would tell me we would sit down for coffee And you would say David. Here's the reason why you need to hire me Because my marketing is superior. I'm going to have you all over social media In fact, I'm going to be running Facebook ads with my buddy David and we're going to be crushing it We're going to sell this property. I'm going to put x amount into the marketing Here's what the pictures are going to look like you would look and here's what I want you to do to it I want new flooring. I want landscape. I want you to renovate the kitchen Like you could tell me all these different things, man That would help me sell my house The fastest and at the highest value because that's your job. You already know that knowledge So it applies to any business. You're a dentist. You're a chiropractor. Whatever the the the pain point of the consumer is That's why you're in business to fulfill it. All I'm saying is that on social media today 2020 It's time to narrow it in it's time to narrow it in because if you're a local business owner You cannot afford anymore to just post organically Thinking that your next client is coming from Nebraska when you're doing deals in florida. No dude like Narrow it in narrow it in and so all I'm saying with this is that when you start capturing leads when you start running paid traffic A great place to start to even test the market to see if they're even open to what the hell you're selling The very first thing you want to do is start with a pdf start with a free download Put together your knowledge put together your information. Who are you pitching? Who are you looking to recruit? Who is your client? Who is your ideal client? Who is the avatar? Right and it applies for anyone man. You're going after a certain age group. You're happening You're going after a certain gender. You're targeting a certain location Who is that client for you man? It's all insane Even if you're just a direct marketer or an affiliate marketer and you're selling physical products or digital products Who's that audience? Who's that audience right that audience? There's there's the overall audience. There's there's that category and it's categorized under an interest So that interest What can we offer them to get their attention? Like what can we offer them and i'm just saying a download man is super inexpensive It's super fast. It's how you can test your market and test your offer fast because if you put together something what what what a percentage of an audience Are willing to consume for free. Okay. This is a free download I'm not selling this download right and then that's why what I did over here when I started mine in 2019 Here's my list over here I sold I sold let's see paid book Way way more than 83 that was all in 2019. Okay Way more than 83, but then I combined list. I lost a few people. I even I even deleted a few leads like Because you're not going to keep you don't want to keep the whole list Like there's you want to you want to scrub your list every now and then man Like my list are not the biggest but every single person on that list Is effective like shout out to every single one of you shout out to every single one of you Like there's different links in my description, right and it's like one link Brought way more than 183 brought way more than 83, but let's just call it 83 These are 83 people that literally went to a sales page. Look. I'm not playing with you guys, man This is um This one sales page. I mean there ain't nothing to it. This is all hosted on cartra There's a 14 day trial in the description But this is what I put together in 20 in 2018 in 20 2018 And then and then I and then I revised it in 2019 to fit 2020 and where we're at today so But it's not really something that I really care to sell I mean when you come over here, this is the long form sales page. This is my book, right? I put this together all through fiber in 2018. Okay. I'm telling you how I did it This book right here is fire fire someone can click on the image It brings up the payment processor and I Take their card. Okay I've been doing that since 2018, but it wasn't high scalability I didn't care to go crazy hardcore with it because again The whole purpose of this the whole purpose of getting a ghost writer and allowing them to put together the template for you so you can then take your knowledge and and and Elaborate on it, right? You can you can turn a 10 pager into a 20 pager and then boom that becomes your pdf That becomes your bait that becomes how you start running facebook ads to a specific audience To give them something of value in exchange for their contact information. That's how you capture the lead Okay, you're not going to do it just by posting on social media No one cares about you 99 of your friends that follow you on facebook linkedin pinterest and twitter tiktok instagram Whatever 99.99 of every single one of my youtube subscribers shout out to every single one of you But shit 99 of you guys are around the world So if I was a local business owner I'd be screwed Like come on, right? So it's like dude this right here is just to test the market test the market Test the market, especially if you're a freelancer I guess i'm talking to those who are trying to build an agency or you're looking for clients or your yeah Any type of freelancer anything like that where you got to go get clients A great way to do it man is to capture the lead by giving them some type of e-book. Okay, and this is where I got mine done okay, so today Today I have I have 55 pages of this straight fire that brings value to my client to my ideal client. These are clients that are not my clients just yet, right? But but but I did that mainly not to get rich off of five bucks I did that to test a market to see if people are even willing to consume this Right and so if it's going to cost me a hundred bucks to test that idea And again, what's the what's the reward the reward the risk is spent in a hundred bucks, but the reward the reward Is capturing so many leads if you did it in a way where you're just it's your bait to capture leads That's why if you're a real estate agent you put out a buyer guide you put out a seller guide This is how you're now going to capture leads. Okay in my case I am a An agency where I actually am looking for clients All in that real estate field. So I put out my bait with my name on it Brought some value and x amount of people said damn dude. That's pretty cool, right? And so what? x amount will purchase will will will consume for free A percentage of x amount are willing to pay a premium for more information Okay, and for detailed information and for coaching type of information right teach someone how to fish man type of information and in this case when it comes to entrepreneurship when it comes to building your business when it comes to making freaking money Okay, bottom line That's my market man. That's my market. That that's quite truly that local business owner that needs to be online I'm just telling you a great way to do it is is to come over here Get yourself a free get yourself An e-book Right get yourself an e-book put your name on it put your contact information Like i'm telling you man the social real estate agent if you guys want to hack me go hack me That's the best five bucks you'll ever spend. That's the best five bucks you'll ever spend Okay, the social real estate agent.com look at my book that book again from fiver They put together 10 I turned it into 55 if you look at the layout of mine ain't nothing fancy But at the same time it's something and and when you grab that if you're interested in golf And someone just threw out a freaking free download like why wouldn't you download it like shit? You're a golf player like So i'm telling you dude. I'm not this is not hocus pocus. This is Information highway. This is how we're consuming information you dangle a carrot in front of me and it happens to be what i'm interested in I'll click that's just what it is man And so for you being a local business owner This is how you're gonna do it. This is how you're gonna capture leads man whatever business you're building It doesn't matter What type of value can we put together in a brochure? What type of value can we turn that into a pdf and a digital download? And i'm telling you all that is hosted on cartra. I host it. I host the list look 83 people That was enough for me to say damn dude. There's the market Can can can use this okay? That's what that's what solidified that idea and then and then I gave it away for free I also gave it away up here Up here. I also gave it away for free for a few people as well in the last couple weeks So I mean people that's what i'm saying And whatever you want to teach is whatever you could teach my whole goal with this was to test the market See if there was a of a need for this type of information right social media marketing Facebook advertising All on one niche right so whatever your niche is man Put that value down in a pdf dude put that value down in a pdf Um and and start and and see here's what I did not do all that is organic all mine is organic Okay You get that book done first and then what you can also do is you can optimize all your social media platforms In all of your platforms, whether it's facebook instagram linkedin pinterest twitter Even tiktok youtube if you're building a youtube That link that website address. Okay in your contact me page on linkedin That website address is very very important. A lot of you guys are mickey mousin it. I'm gonna call you out right now Without you even changing anything right now Think of all your social media platforms and think of the website address you have in all of them Do you have one in all of them? Does that website address lead me to a capture page in any of them? Like don't send me to sent fancy website I don't care about your website unless your facebook picksling me and putting me into a custom audience Then you got your game up But if you don't got that going on and you got some random link to some random website But that link happens to be on your twitter That link happens to be in your contact page on linkedin. It's like dude. It's so not optimized It it looks ugly and it's not netting you anything So so what you what you what you're gonna do is you're gonna take it a step further and and go get it Go get your own domain Okay, come over here to to to Go into incognito and you're gonna go to google and you're gonna type in cheap domains And you're gonna get this dollar this 99 cent right here at the top the ad make sure it's the ad the go daddy There's a 99 cents and you can register a new account You can only do it once but I mean shit at least, you know, they're get get it for a buck for the first year, right little hack That domain Goes to your landing page. Okay, so again That's my sales page a person come this a long form sales page This template is already provided in kartra. So if you come into kartra, there's a link in the description profit with kartra dot online Set up a fortunate trial man and then come in here Click on pages And then click on Let's click on no no no we're gonna click on my campaigns to the left right here My campaigns we're gonna click on my campaigns And we're gonna and and these are all right here. We click on available campaigns These are all campaigns that kartra already has done for you So this is absolutely insane. This say this saves so much time. It's not even funny, dude It's not even funny Like you couldn't even hire somebody to go do this entire funnel for you just the sales letter campaign The vsl campaign the squeeze page page campaign the lead magnet magnet product launch. This is the one that I did over here. Look Where did it go? Where did it go? Frank Kern's book funnel? Look, dude, this right here the entire funnel is already done for you Look at this. This is a short little video. I won't play the whole thing but watch Set it up once you put the button to install it. So here's how it works You're going to send traffic from either facebook ads or google ads or email west and it's going to go to a sales page And we default to using the sales page that looks like this I know the video is a little bit small, but i'll show you a bigger version here in a second And the reason we're defaulting to this long form version of the sales page is because this page this layout and The campaign for you is always on the exact page You can literally come in here, dude, and you can import that entire funnel and You have it like i'm talking like all the pages the email sequence the email list the tags The product checkout because you need products over here my products all that is a it's a digital product So it's some same dude. You're either selling digital video. You're either selling digital You're either selling video content or you're selling A book or a pdf or text some type of text based download like like i'm telling you man and That's just one powerful way to capture leads and that's what I use cartridge for man. So um This is what I would do for you guys and and then and then to take it up to take it up a few notches And then I would run a facebook ad that's what I didn't do on mine mine is organic So I had I had a ton of people that saw my book and bought my book and I gave a few of them away for free like I got a good amount of downloads on that right just to just enough to to to know If my offer was good enough or not That's what I wanted you guys to do man. So that's the moral of the video you guys If you have any idea if you have any type of service you're providing If you're trying to get the attention of any type of audience Give them something for free and and make it valuable make it a video a video But in this case i'm showing you on how you can write your own book and how easy it can really be Um because I truly believe that could be a good lead magnet And then you tie that with kartra and there's just so many different campaigns That you can come in here and simply plug and play And be off to the races and then and then and then as leads come in like for example a person watch dude I'm telling you this will be the best five bucks you guys I ever spent because what what you would get out of this is number one Reach not to someone on fiber to put together something like mine real quick. Look at mine, dude five bucks. Look at mine 55 pages that you guys can for sure duplicate Okay, and and and put your own twist on it for your exact market And and and then go through my process Right when you check out you hit continue and you put in your credit card and you freaking check out It takes you to a thank you video where it's me on video telling you exactly What's going on and then and then what I want you to do is check your email because that book is going to be emailed to you Right away hack my entire funnel man and and and and look at them be like damn, dude I need that for my business. I'm telling you it's that simple. This is how you capture leads in 2020 That's how you capture leads on social media But what I'm saying also is you're not just taking the link and blasting it everywhere You're running facebook ads bottom line, dude. You're running facebook ads You're running instagram ads or you're running youtube ads Those are the top three you have to master one of them one of them at least don't try to do all three at one time Master one. I really feel I have a master on facebook ads I'm in daily coaching weekly coaching. I'm in I'm in courses right now on facebook advertising So it's like I'm really having fun with that and understanding how simple it really can be but then also How how confusing it could be if you don't know what the hell you're doing, right? But in this case, man A book would go out Email to that person right away and then over the next few days. I'm emailing them More information hack me man. I dare you hack me hack me and i'm telling you that five bucks alone Will give you ideas on what you can do for your business and I have no doubt on mine once okay Here's the deal once I got this information right once I was like, okay About a hundred people downloaded that book I think I got something The reason why I did it one huge reason why or there's two reasons number one to capture leads bottom line So if you get nothing outs out of it the only way I can download your book is if you give me your email and in this case My damn the damn credit card Right. I have a free version. I have a paid version If you guys want to support me go get the damn book hack me and just look at that entire process of that funnel Each page each email that you're going to receive from this point on best five bucks you'll ever spend And so when you can when you can take that simplicity and start running facebook ads instagram ads YouTube ads one at one at a time. I'm telling you man. You can you can really crush it You can really crush it and it all starts with this free download give something of value and I promise you A percentage of those people will pay a premium for more Detailed information. All right guys. I'll see you in the next video over now. Click the link below It'll actually give you a fiver discount. All right. Peace