 What's up everybody? Welcome back to my channel. Today I want to do something I want to help you guys learn how to create a custom Facebook audience. Be for Facebook and Instagram. So I'm gonna give everybody just a few minutes here to log on. Hope everybody's doing super well. Give me a thumbs up if you can hear me. Let me know everything's working all right while we're waiting on everybody to come in. Let me know where you're from in the comments. Yeah so man today was wild. I got a 2.5 million dollar offer on my listing, my buyer. So working that I had that deal fall through earlier this week trying to put it back together. Spent a roller coaster. Should be getting a cash offer on that here after hours. After I get through with this live I'm headed to preview a condo for a buyer of mine that's out of town. Been working with him a long time. He's already bought one maybe three years ago. Looking to buy another one. So that's good. That's good. What else I got going on? Couple listings I'm working on. Tomorrow. Since I had so much fun the other day going live calling the people to promote them to Jim. I think I might do that again tomorrow. So that was really good. The Zillow thing was crazy wasn't it? Stock crashed. It went down again today. Went down some more today. They're squirming around. All right we'll give it just a second longer for everybody to log in. What's up? What's up? What's up? I'm gonna screen share my computer here and show you guys how to create a custom audience on Facebook and also I want to take any social media questions that you guys have. Okay so anything social media related that you have questions about. I want to hear about it because you know I thought we were gonna get into that a little more on the on the personal branding show the other day. I didn't know exactly what that was gonna be about. So they were more of kind of the front end of your social of your of your personal branding helping you with your tag lines pictures so on and so forth and that's fine. That's great but I want to touch on social media stuff too. So if you guys have social media questions I want to answer those today as well. I'm gonna give it just a couple more minutes to make sure everybody's logged in that wants to come on and watch me make this custom Facebook audience. It's not hard at all. You just have to know where to go and want to click on what to do. So I'll literally take a one of my one of my folders and constant contacts. I'll export that save it to my computer. I'll go to the ads manager and Facebook and I'll create the custom audience using those email addresses and that information. Let's see Trish can I drop a link to what training what training you talking about. Alright make it 30 more seconds. I'm gonna screen share my computer. I'm gonna show you guys how to do this. A lot of you have been asking me how to create a custom Facebook audience. So that's why I wanted to do this. Just to quickly show you that way it's out there for everybody and you can refer back to this video. I'll chop it up later and just take the part where I showed you make another video out of it and if you guys have any questions social media related shoot them to me right now. Put them in the comments. Let me know. Oh yeah the personal branding. It was it was more of a show. It was more of a podcast with a company that helps you create your personal brand. It wasn't necessarily training on it. It was a podcast with some guys that help you create your personal brands called brand face. If you just go back a couple days on my YouTube to the zero to diamond show personal branding it's right there. Wade Ellsworth thinking of doing landing pages by some best thing that would come back to my page. What are your thoughts? Absolutely. Yeah absolutely. Do it. Yeah do the landing pages to get people to go back to your your your page. You know I think the biggest thing with social media landing pages trying to get leads trying to build your brand on social media so on and so forth. It's a journey and you have to try so many different things. It's like this you know this will work but how are you going to execute that? You know there's so many different ways to execute it. There's I mean one little word will throw people off or one little word will get them to commit and become a client so there's so many different things. How many times a day do I post on Instagram and Facebook several. Instagram normally once sometimes twice Facebook normally twice or so but also have different Facebook pages real estate the group my personal page coaching page a lot of stuff going on there so I think at least once you have to do at least once a day right on any platform you need at least once a day. You know but try to do more than one try to do two at least you know that'd be good too. Best way to grow your followers with local property owners. I think just run ads to the area and then when people engage with those ads engage back with them and start to create rapport with them you know get their email address private messages them respond to comments so on and so forth. I just I think using the ads to create engagement and also following people who are in your community following them they follow you back you get into a conversation and then pass the engagement part of it you got to create good content you know around whatever you're doing and it needs to be consistent you know when you post consistently it shows that you're consistent and it tells them you're dependable. You know social media will prove to your clients or people looking to possibly be your clients that you're a dependable person because you're consistent you know and that goes a long way that's the way you should use social media is kind of your proof to the world of how dependable hardworking professional honest you are. What do I think about targeted ads? They are incredible since they changed Facebook and you have to put the category house hunting I did an ad only got one lead not sure why yeah haven't messed around with that have you recently created an ad for listing to promote with the new Facebook rules any tips or tricks and sure as get approved no haven't really I ran into that a little bit but a lot of my ads are getting approved so I think maybe run ads that aren't so targeted to try to get leads you know I'll show you I'll show you a couple of things I'm doing here in a minute when I when I share my screen constant contact you can set it up really easy yeah when I make custom audience I get 1.6 million people in the list but it's only like but only hits like 500 don't know don't know what's going on there 1.6 million 1.6 million people on a email list I guess and you're making a custom audience and then only hits 500 I mean I maybe those emails are wrong a lot of bad emails I don't know a lot of different ways that can go alright don't see any more questions right now if you have questions social media related Facebook Instagram YouTube anything put them in the comments I'm answering questions I'm fixing to share my screen I'm gonna show you how to build a custom Facebook audience that you can also use on Instagram and then I'll kind of show you guys can go to my real estate Facebook page to kind of see the kind of things that I post I also post my weekly email on my real estate Facebook page Ricky Karuth remix of Orange Beach okay share screen Lego okay here we go let's get in here let's get in here alright let's go to okay first first we want to go to let's see first we want to go to constant contacts or wherever you keep your emails and we'll just pick this database here okay I'm gonna go here I'm gonna export the database okay export contacts okay so first I want to get our list of contacts on to a CSV file okay so here's the contacts okay I'm just gonna save this in my desktop I'm just gonna name it audience test there you go boom so now I got my I got my my clients or whatever database you're trying to create a custom audience with save to my desktop let's see here okay now we're gonna go to Facebook all right so we're up in Facebook here we're gonna go right here to the ads manager boom all right right here in the ads manager what we're going to do let's see right here you go here and then there's a little little block here you're gonna open up that block right here and we're gonna go to audiences boom okay that's gonna open up your audiences which this is an account that I don't use so that's why there's only these two audiences here okay so we're gonna go once we're into our audiences in our Facebook ad manager count okay we're gonna go to create audience right here okay and then when you bring that drop down menu okay you've got a couple different options here you got custom audience which is what we want to do you got a lookalike audience and a lookalike audience will take an audience that you already have and then Facebook will create an audience that they feel is like the audience that you chose and then a saved audience is where you can actually go into Facebook and you know pick the different demographics the age the you know what they do for a living what their interests are and you can break all those down and create what's called a saved audience that's when you use the criteria to create your audience off of Facebook so you have custom audiences which is what we want to do want to take our clients and create an audience based on our clients or whatever list you want there's lookalike audiences which Facebook will create an audience that looks like that is like you're the audience that you wanted to to create an audience around and then you have saved audience where you put in the criteria so we're gonna pick custom audience now when you pick custom audience you have different options here okay you can you can build an audience around website traffic if you have a Facebook pixel on your website people that go to your website you know Facebook will actually capture those people and can place them an audience for you app activity offline activity customer file also you can build an audience based on people that watch your videos and you can actually build audience based on how long they watch the video people that watched you know 10 seconds of the video 3 seconds of the video 50% 25% 75% and so you can target people if you know somebody watches a video of yours on Facebook you know all the way through 100% they're probably very interested so you can create an audience around people like that so there's different things you can do as far as building audience here with a custom Facebook audience it's really interesting and there's different ways you can remarket to people based on their activities around your content just another reason to create content is to create the engagement and and to get more views on your videos and so on and so forth because you can come back and you can retarget the people that watch those videos and engage with your Facebook page and so on and so forth okay so that's a whole another video today we're just want to create a custom audience around our clients okay so we're gonna go to customer file okay that's what we're gonna base our let's see okay I'm gonna have to go to my other account here we go here's my other accounts okay custom Facebook audience boom okay so once you go here you go to customer file okay now it's it has different options here okay if we're just gonna use if we're just gonna use a Excel file we're probably gonna use this middle one okay this this customer lifetime value this gets into matching your customer on people on Facebook apps and services you know you can use it to create lookalike audience and so on and so forth okay we're just gonna use this one for now and where to go here we go and then this window will pop up okay so I am probably just gonna use email okay and this you have to put the original data source okay this this source was directly from customers now it can come from customers and partners directly from customers or just from partners but this I got this data directly from customers see if anybody has any questions here okay if the screen's blurry you just need to change the settings on your on your YouTube just change it to 1080 or whatever the highest resolution is it's not it's not on my end it's on it's on your end it's the quality there that the setting all right let's go back to it okay we're here we've identified the original data sources directly from customers now we're gonna upload our file right here the desktop where we save the audience test right there boop and it'll name it right here whatever you name the file but you can you can name your file right here a number three can name it you know your past clients your you know whatever subdivision you know whatever you want to name it that way you you've got it you know you know exactly who these people are okay so once we've got all that in place we're gonna hit next and then right here it's gonna give you the different it's gonna give you the different columns that we're on the CVS file and so all I want to do is find people by their email so I'm not gonna upload name not gonna upload all this data I'm just gonna upload their email and let Facebook find these people based on their email address okay well Ricky why don't you use the names as well well here's the thing if it doesn't if the name doesn't have an email address associated with Facebook it's not gonna just find a name it's got to have an email address associated with the Facebook account so the name doesn't really matter anyway it's gonna associate it with the email address okay so now I've got all this in boom upload close looks like there are three that's fine I don't want to don't want to do it so I'm gonna upload anyway boom okay so it identified that there were over 2,000 rows uploaded a hundred percent and it's gonna now what we do is we just hit done and it's gonna take it's gonna take Facebook a while to actually go through all the emails and find those people to create that audience it doesn't happen automatically or within a split second it happens you know it could take a day sometimes I've had somewhere it took a day I've had somewhere it took 30 minutes I've had somewhere it took an hour or two so it just kind of depends on how many they are and you know the process on the back end with Facebook but it's gonna take them some time to find these people okay so once they found everybody that's on your list that has an email address they're associated with a profile on Facebook they're gonna put those people into your audience and then they will at that point see here's the audience test here at the here at the top and you see right here it says populating okay it's still populating the list and actually says availability ready but it's still populating still gotta you know you don't really want to use it till it's done populating you know it says we're finding people who fit your crowd your audience criteria you can start running ads with the audience right away but be aware that your audience size will increase as the audience is populated you could go ahead and start running ads is what they're saying with the people that they found already or you can wait so that's kind of up to you it kind of depends on what you're doing okay so there's the audience in there so what we want to do now is once we have the audience we can just go back to the ads manager we can create and then we can go in here and create our ad and then we can use that audience with whatever ad whatever business page we want to use let me see what questions we got before I stop sharing my screen okay it said there was an error because there was probably a couple of the email addresses that maybe had had an extra dot in there or maybe the dot com wasn't on there or there was some kind of typo in the email address or maybe it didn't have the at sign or something okay so that's all that was there might have been a one or two like that that they were just saying that there was an error on a couple of them let's see so what I create an audience and then do a lookalike audience based on it okay I don't see I'm gonna I'm gonna stop sharing here let's see okay I'm back um the question was what I create an audience and then do a lookalike audience based on it it depends on what you're doing because here's the thing okay for example my real estate coaching business okay if I were to take a uh if I were to take my audience of just real estate agents okay it's just real estate agents and then create a lookalike audience they're gonna create an audience you have people that have the same kind of interests and stuff not necessarily the same occupation okay so um it's gonna be people of all kinds of different industries when really I just want to target more real estate agents you see what I'm saying so if you if you download um a custom audience of your of your past clients and it's a local market you know you're it's people in your local market I'm guessing you could probably create a lookalike audience and then and then you know narrow down to your specific location I've never tried that before but I'm sure you can create the lookalike audience you know and then narrow that down to your market so if you can do that I've never tried it but if you can do that yes if you're looking for real estate business and you can create a lookalike audience and you can narrow it down to the geographical area of your market yes do it Nancy says that's exactly what I got yeah that that specific account wasn't it wasn't a business manager account so I just had to switch over to my business account what if the email is not associated with the Facebook page very simple they just will not put if they can't find someone associated with that email address then you don't get them in your audience does it matter if you're following more people than the people who are following you hmm I'm trying to figure out the context of that question does it matter if you're following more people than the people who are following you let me think about that for a second miser miser clarify just a little bit exactly what you want me to answer there okay if I'm following more people more people okay I'm guessing you're talking about Instagram um does it matter if you're following more people than the people who are following you it doesn't matter it doesn't matter but definitely clarify what you're asking there doesn't ad get ported doesn't ad get ported to instagram john um through the ad through the facebook ad manager when you're creating your ad it's gonna it's gonna ask you your your placements and you can actually choose you know instagram instagram stories facebook news feed messenger you know there's all kinds of different placements that the ad can be yes yes john yeah the audience uh the audience yeah through the ads manager so you can do ads right off instagram as well you know you can promote the your post or promote your story but when you do that you're very limited to narrowing down your audience the audience builder on instagram is absolutely nowhere near targeted as facebook so through the facebook ads manager you can run ads just on instagram just instagram stories or just facebook or you can run the same ad on all different platforms as long as the content you know is is the right size and everything else or you know linked to the video so on and so forth um yeah if you're trying follow for follow um you know that i think follow for follow is okay in the beginning um i think it's okay in the beginning especially if you're doing it yourself because instagram just recently if you guys didn't realize they really cracked down on the automatic likes the automatic comments the automatic follows and unfollows they are shutting that stuff down you can't do that stuff anymore so but you can do it yourself so if you know who your audience is if you want to follow certain hashtags or if it's a geographical location follow people in that niche follow people there get on a follow you back get into conversations with them that's great nothing wrong with that at all but don't go crazy you know what i mean um don't don't do it just to get followers do it to create engagement and to start conversations yeah exactly if you want to create your own audience not your contacts how would you run the ad so you're saying like how do you create an audience kagan team are you saying how do you create an audience that's not your contacts just people in the area in general let me know cool well guys i definitely wanted to show you how to create a custom audience on facebook um i hope this helped you a lot i'm going to hang out for a while longer as long as you guys are asking questions i mean i got another 30 minutes before i got to go look at this condo if you guys just want to hang out and ask questions and stuff oh hey get this i got an announcement here guys ryan cernhart cernhart cernhart however you say it he's coming on my channel in a couple weeks yeah it's happening yep it's gonna be big it's gonna be real big um can't wait for that i'm gonna interview him right here i'm gonna be in this room with this sign behind me and uh it's gonna go down let's see okay that wasn't the question you were saying do do you have to have do you have to create an audience first i'm still not completely understanding but i think i know what you're talking about and the thing is is um no you just go into there and you go to audience you go to custom audience and then you uh you you know you do you go through the steps i just showed you and then it creates the audience right there would i run a just sold ad like a picture of me in a buyer or seller absolutely i would run that yes if you have a picture of yourself in a buyer or seller just sold run that as an ad to everybody in the area everybody in your market run it as an ad many are listing here market is not too good in new york these days hey you know the thing is guys is that the markets goes up and down the markets go up and down there's no doubt about it so if it's cold now it'll be hot later and then and then it'll be cold again nothing changes on our end we just have to make adjustments and keep moving you know hey it's like this i hear that walmart is making a comeback against amazon right now who else heard that yeah i hear walmart has actually taken has actually kind of stepped their game up made some adjustments and um they're not playing around so that goes to show you yeah they got caught with their pants down kind of like us real estate agents do in the market crashes but there's that transition period i talk about you know and you just keep fighting through it to figure out exactly the right formula and then we're in this new market and now let's crush it now we know what the playing field is now let's just you know go forward let's see yes i'm going to be at kerry schull's event in dala in uh dc i'm speaking in dc at the hyperfast agent summit where ryan will also be speaking so that's how we that's how we got hooked up any good way to get new email addresses well trish the best way to do it is to circle prospect that's going to be the most targeted efficient way um so just refer to the 90 day action plan link is in the bio for everything not the bio the description below this video okay guys hit me with some questions hit me with some questions i want to know what i can do to help you today oh lacey you're coming to uh dallas yeah we got the wgr summit that's september 19th through the 21st in dallas really excited about that um i'm going to really tear the roof off of that place as well so that september 19th through the 21st the dc event the hyperfast agent summit is going to be november 11th and 12th november 11th and 12th so if you're in dc if you're in dallas love to see you guys at one of those events also birmingham coming to birmingham mid october to do an event still working on the details for that but it's going to be a really good one those are three really incredible events that i think will actually be very life changing for a lot of people i'm not a big event guy but i really think that these three events coming up that i'm doing are really going to be some life changing events i don't have a lead magnet i don't have a lead magnet you may not know the answer but if i use melchimp and i use that database will the audience auto update as i add more emails into melchimp um no i don't think so but i think it's really easy to go into facebook and you go there and you go to uh go to the audience and there's an option to update audience and uh i think that they make it really really easy for you to go in there and update it but i don't think it happens automatically i think you have to go in and update it every once in a while so um but like you said i may not know the answer because i don't use melchimp but um i think you have to go in and update it here and there events in atlanta coming up i had one i had one at the end of this month but it doesn't look like it's going to work out so um i still haven't heard exactly so that's why i'm not talking about it but if the uh if the one in Birmingham goes really well i think we'll probably shoot over to atlanta from there probably after the first of the year and do another one the event in dc i don't know exactly where it's going to be um details will be coming out really soon for that in a couple weeks when ryan comes on my podcast here then we'll uh we'll definitely have all the details yes Sharon once you have created the custom audience you can go in there and and there's an option to update audience and then you can add those emails hyperfast audio audible book is really good cool montreal is booming 15 increase in sales last month what you're a great inspiration very grateful for our videos and good advice man booming 15 montreal whoa it's incredible all i can say about that is when something jumps up like that you got to be you know it's it's not going to do that forever right it's going to go up and down up and down so just be ready for both be ready to transition be ready to stick and move right keep moving what should we expect in dallas um thinking about going it's going to be really really good um on the 19th uh the actual event is on the 20th and 21st it'll be all day on the 20th all of them 21st but the 19th that night but the night before it actually kicks off that's the vip um night where me and all the other speakers so it's going to be me danie morrell joshua smith brian casala chasing j miles culton lindsay um who else is going to be there uh several people and we're all going to be hanging out on a rooftop a restaurant the night before i mean if anything i think it would be worth going to just hang out with that much production like you know how much how many times you get that many people that are doing such big things in the industry in the same place at the same time in like a restaurant type setting where we can just hang out and talk all night you know to me that's even going to be crazier than going to the actual event itself but then the event itself who there's going to be a lot of nuggets so i'm excited about it i think it's going to be a life changing um you know but but that's because i know what i'm going to bring to the table i don't know i've never seen any of these other guys actually speak so i don't know what kind of energy they really bring or what they got going on but i know what i'm going to bring and i know that that right there is going to be enough to make me excited what do my best ads look like you know i'm testing out some things right now and i'm actually working with the company and i'm testing out some ads right now so give me a second to test these out and see how they work and if they work really well i'm going to share it with you guys so let me test these out see what happens and i'll get back to you on that what do i think of facebook leads i've been running home running a homeless lead gen ad spending $10 a day and i've gotten good contacts but no one really pulled the trigger so i'm uh i'm working on building relationships look i think with the facebook leads i think that they should go straight into your weekly email database start getting that weekly email and begin the conversation call them talk to them engage with them on social media get them going on the weekly email put them in your custom facebook audience run ads to them um you know find out how you can help them find out why they wanted by yourself find out when they wanted by yourself you know ask all the questions get into the conversations ask them to lunch go have coffee you know see what you can do to help them and you know i think that's a lot of them aren't serious about doing anything right now but um you know that's real estate you have to build that rapport and market to these people build that brand and then you know just continue building that database if they don't want to do anything right now it's okay you you're still winning because your database is growing so i'm not a big component of facebook leads or any kind of online leads um but i think if you do get them just treat them you know put them in your weekly email market to them see what you can do to help them you know don't spend a lot of time on them on just one lead unless they're ready to do something right now you know the more motivated someone is the more effort you can put there the less motivated someone is you still want to create the relationship and build the brand but the last time you really want to spend there right trying to convert somebody that's not going to convert so i think that's the problem facebook leads everybody's trying to convert every lead when really you have probably one or two percent that actually convert or maybe even less than one or two percent it may be less than one percent who convert not going to be in den for any time soon um but i will at some point that's the remex headquarters so i know i'll be out there at some point and like you said they're still selling just got reading lists the last miser starting to be my new best friend here i'm glad you enjoyed it um how can you get the weekly email what you guys need to do if you want to see my weekly email is just go to my facebook page ricky caruth remix of orange beach and i and you can just scroll down and look at every weeks for the past however long and then just follow that page and get notifications or whatever and because i post there every week i post my weekly email there every week do i have any content sources for my newsletter that's a complex question but just mls right the market data is what people want to see new listings closed sales pinnings what you think about the market price for square foot compared to last year so on and so forth and then just google your area and click news and see what see what articles are new and see if there's anything interesting out there you know what i mean i'm showing to someone who liked my listing in facebook group six months ago and they're already and they're ready to buy now it's all by watching your videos every day nice i'm excited about that dm me on instagram and let me know how that goes tom chambers wants to know if anyone's ever noticed that caruth rhymes with truth okay i got another good 10 minutes here to hang out with you guys see if you have any questions see if there's anything i can answer for you social media or anything related let's see what uh new videos i got coming up i got um i'm looking for questions coming in while i'm telling you guys about upcoming videos i got full-time real estate agent to part time part time to full-time how to transition from part-time agent to full-time real estate agent and it's really really really good i also have the one about networking with other agents to find buyers and sellers off market to try to do more deals um i uh i really believe in that i've done a lot of deals like that nancy says i boost several posts but never get any emails there are few engagements but i don't know what to do with the engagements i don't see emails at all so far i've not gotten anything from boosting okay okay i think the first thing is is that um i think the first thing is that boosting right off of the page that's going to automatically put you in the position where the objective of your ad is to create engagement which may or may not be good okay let me explain when you're creating an ad and the objective is engagement okay it's going to show it to the same people over and over until they engage so it might show it to the same person over and over again and you're paying for each impression whereas if you go to your facebook ads manager account you create an ad then it will give you the different objections objectives of the of the ad you can create reach okay which reach will actually it'll it'll show your ad to more people because it won't show it to the same person twice unless you want it to show it to the same person twice you can change the frequency where everybody could get it once a day once a week once every two days three days whatever or never you can say you never want the same you only want everybody see it once and that way your dollars your ad dollars spread out to more people but they only see it once so you might want in certain situations you might want um your ads to be the objective to be engagement where you're trying to you want people to see it over and over again or you might want to reach more people per dollar okay so i want you to understand when you boost on your page that's only going to give you the objective of engagement so when you go to the ads manager account you can change that objective okay based on what you're trying to do so keep that in mind as well okay the frequency that your ad hits the audience that you're targeting okay um now when you say you boost several posts never got any emails i don't know how you're thinking that you're going to get emails from the boost of posts i don't know what your strategy is there um and you say you've gotten a few engagements but don't know what to do with the engagements well the engagements means that somebody liked commented shared your post and so what you want to do is go behind that engagement and message them and say hey i saw you like my post how you doing today or hey i saw you comment on my post how you doing today or say hey i saw that you shared my post how are you doing today right so that's what you do with the engagements you create engagement that's what that's what engagement is it's it's you and them engaging and talking so um that's what you do with it so tell let me know if that helped you with maybe what you're supposed to do and then when you get into the conversations you know how are you doing what's going on what can i do to help you do you have an agent da da da da cool i'd love to say in touch what's your email you're going to ask them for the email in those in those messages see what i'm saying that's one way you can do it that's one way you can do it i mean you can run ads to get lees which will give you email addresses as well but if you're doing it the way you're talking about and you want to know what to do with engagements that's what you do with engagements you engage back with them get into conversations and see what you can do to help them and then say you want to stay in touch oh wonder how the baby's doing i was actually going to tell you guys about the baby uh november 18th still shooting for the due date um mom's doing great carlin is doing really fantastic she hasn't been sick at all it's been really a pleasant pregnancy to be honest with you and tuesday we're getting 4d pictures of the baby we'll be able to you know get a better a better idea what she's going to look like so we're really looking forward to that and everybody's healthy so we're happy we're prepared we're excited and everything's great on that side is there an easy way to get the emails of agents in your local area yes john mls your local mls should have the email addresses for all the agents in your area do i use linkedin yes i use linkedin like crazy if you guys aren't following me on linkedin then you're making a big mistake because i also answer every message on linkedin as well as instagram and uh i i do use linkedin a lot just to connect with people and see what i could do to help them john says that uh maybe the broker your broker has the mls the the emails of the agents in your area was wondering if it's worth it to target homeowners in my area on social media since they tend to be older would it be better to doorknocker nope erica people that are older are on social media and they're even easier to to get with ads because you know 19 year olds are like scrolling like this they don't even see your ads but you know 60 70 year olds they're going real slow and they're reading every single word so yes it would be worth it but also doorknock if you do see here's the thing if you do the direct mail if you do the social media advertising and then go doorknock they already know who you are when you get there you really like watching the live call videos huh well we're going to keep doing them we're going to do lots of live call videos i try to do one every week or two nancy go to the actual post go to the actual post that you boosted and you can see the people that liked your post and then you can message them talk to them do it ever terry yes yes yes yes um this video is available afterwards you can watch it over and over again to see how to create a facebook audience and all the questions that i'm answering okay john this is a really good question what social media platforms do i focus on and are there some you don't use as as much snapchat pinterest etc i don't use pinterest at all which may be a big mistake i don't know i'm only one guy you know i'm trying to do this but uh youtube is big for me um instagram is big for me facebook is big for me linkedin i've been using it a lot more lately i only post on snapchat like once a week if that so i'm not really utilizing that like i should um let's see twitter i post on twitter uh once a day or so twitter instagram linkedin youtube facebook those are the biggest ones for me and podcast i mean i'm i'm posting podcast as often as i can do i have a linkedin virtual assistant i'm guessing or go to video to watch or gotta or go to video to watch i don't have anything on linkedin i'll have any content on linkedin to be honest with you i'm still figuring it out but i'm connecting with a lot of people i'm up to like almost 7 000 connections and i'm engaging with them do you have live coaching scheduled ahead of time when are they no these are normally like i normally decide i'm gonna do these the week of based on my schedule because as a lot of you know i'm still a full-time agent so i never know i got a hectic schedule let's see i do what you say my database is growing more more people open my emails i needed needed to see this video i'm definitely liking in the audience and engagement area doing the daily grind thank you good job melissa where are you reading to find all the news you're talking about like zillow dropping a wal-mart against amazon my family is stationed in germany right now so hopefully it's not from the tv um now i don't know man um like articles online watch the stock market um you know uh i talk to agents all over the country all the time i have a lot of connections and i talk to people all the time so through word of mouth through me doing research through me watching the market like i like i saw zillow drop that's why i did the video on it i didn't hear about it or see it on an article i actually watched the stock go down and then i was there when they said why you know and then of course i looked up the articles to find go even deeper with the information but yeah if you just google zillow stock and then click news it's going to give you the articles about it wade loves the live calls and we're going to keep doing the live calls and i'm going to make some live calls myself here soon you're welcome nancy how many posts on facebook and instagram to do a day at least one at least one for sure try to do at least two but you have to do it every day right it shows consistency dependability um you know it shows your clients that you're hard working it's kind of it's kind of like proof that you are who you say you are okay i got two minutes here before i have to go look at this condo let me know if you guys have any last minute questions good to hang out with you guys today um thanks ricky i've driven my database from 300 to 1500 over the past two months thanks to my coaching i mean if i really sat back and try to figure out how many people were impacted by zero to diamond i think i'd probably pass out there's so much there's so much success out there from it that i don't even hear about it's ridiculous um it's very humbling extremely humbling because i still feel like i'm the smallest guy out there that's the thing about me i still feel like i'm just small as can be and i am i am small as can be but i'm making a for a small guy i'm making a big impact i think that's i think that's the uh inspiration behind what i'm doing is everybody knows i'm just a no-name you know roofer turned real estate agent from alabama and here i am impacting people and in a big way so if somebody like me can make a million dollars a year in real estate and turn around continue to make a million dollars a year and inspire people to do the same that should be incredibly motivating to you guys and that's really kind of why i put myself out there yeah i like this too just chilling and talking just want to know what's up what i can do to help you guys that's it just want to know what i can do to help you what's my opinion on radio advertising i think it's really good i mean for the right price and the right the right platform i think it's really really good um i think podcasting is really big i think i think you know i think agents should have a podcast you know i mean what if you were an agent with a podcast and then you put your you put your podcast out there um like you ran a facebook ad with a link to your podcast of you talking about the market and homeowners are listening to it while they're driving around you know what if you had to interview with mortgage person in your market and then the lender you use you know the home inspector you use the title company you use and and you know interview these people who are in the market your broker other agents in your office you know and in talking about the market and what's going on and this and that and created a podcast and then ran a facebook ad with a link to the podcast everybody in the area i mean that'd be better than a radio ad bear and start of the 90 day action plan congratulations guys look tomorrow i'm gonna go live and i'm gonna call gyms uh people that aren't gyms i'm gonna call them and test them make sure they're ready for gym and uh and promote them if they're ready so i'm looking forward to that tomorrow around lunch tune in for that if you guys are around what advice would i give someone going through real estate school in general to pass my big secret with the real estate school and the and the um the test is to take the practice test you take a practice test and you take it you're probably gonna fail but then you you you look at the answers right and then you and then you throw the answers away you take the same test again you're gonna do good okay then you throw that away you start over with a new practice test you take it now the time you you take this practice test you're gonna see that your score went up a little bit from the last first time you took the test then you're gonna see what answers were the right ones you're gonna throw those answers away then you're gonna take it again the same one you're gonna throw that one away they're gonna do a third one take it from scratch boom that's gonna be a better grade than the than the last two and each time you do this it's gonna get a little better and a little better that's how you do it what kind of ad script would i use in a radio ad i would have to think about that and put some thought into it so i would i could come up with something really good i can tell you that but i would have to think more about it than just on the fly uh let's see what's up everybody ricky kruth here from remix of orange beach look i just want to let you know that home prices have went up dramatically over the last year and i just want to help you if there's anything in the world that i can do to help you please let me know i'm your local real estate agent i've been depended to close over a thousand transactions in my career and i'm just here to help people so give me a ring if you get a chance and there's anything i can do for you two five one seven five two eleven thirty eight have a good day something like that might work if i started a podcast would you let me interview you absolutely without a doubt sometimes the small things have big impact exactly man more podcasts how to buy investment property how to buy and hut home etc what do you think i think it's good i think it's good i think more i think the podcast should be more so on just general not necessarily i wouldn't mix it up i would have you know i would have that i would have investor type content and i would have homeowner type content uh stuff like that so um you know something i would mix it up i would mix it up yes tomorrow saturday saturday around lunch i'm gonna go live right here and promote some people to jim all right guys i'm out of here i gotta go look at a condo for a client try to get a contract going um i love you guys right here nothing but love for you i want to see you guys get the diamond as fast as possible we got jim we got emerald we got ruby you got blue sapphire sapphire black diamond and then diamond and i want to see you guys climb that ladder and get up here with me i want some diamonds next to me i need you to be right here and use somebody else right here i want two diamonds right here doing this video with me next year please somebody get up the diamond i need some help it's hard carrying around all these diamonds all the time all right i'm out of here i'll talk to you guys soon hit me up on instagram if you need anything i'll be live tomorrow around lunch to call those gems and uh till then let's go