AK-SIGORTA 50 Years Gala Event





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Published on Jan 13, 2012

AK-SIGORTA 50 Years Gala Event
Director of show: Shmulik Sam Behar Nice
Fine Luxury Event Productions
Hilton Convention Center, Istanbul, Turkey 2010

The AK-Sigorta Company, Turkey's leading insurance company, celebrated its 50th anniversary gala evening at the prestigious VIP HILTON HOTEL ISTANBUL on the banks of the BOSPHORUS River. 'Fine Luxury events' Company had produced the event, conducted in the Academy Awards-style, directed by Shmulik Behar Nice. Turkey's upper ten thousand elite attended the event, honoring their respect to the share holding company -- 'Gülen Sabanci'.

During the gala event, awards were given to company officials and to Turkey's leading designers, who contributed to the insurance company's information project, according to the motif "What is risk?" Have created works of art scattered throughout the city of Istanbul. An extensive multi video- Screen work, showing the entire creative process of their work - from the functional phase, while giving the artist's subjective meaning to the concept set and to its space in the selected location.

Stage performances presented the "risk" and the importance of the answer provided by the insurance company. Signaled the AK-Sigorta's 50th celebrations, presented at the hotel's Lounge, was homage to Marilyn Monroe's moving song: 'Happy Birthday Mr. President', while the singer appeared on a huge cake, accompanied by a group of dancers. Another moving and exciting scene was the singing of a children's choir, the future generation of Turkey, along with a singer and dancers looking like angels and figures of different light - that gave the emphasis on conscious youth subject to risks in Turkey, such as floods and earthquakes and the meaning of the obligation of having the "Risk" insurance by every citizen in the country. The highlight of the evening was an exciting aerial flight show performed by a sexy singer combined with video - Art on top of screens and dancers performing modern dance; all to the sounds of ABBA's group hit song: "The winner takes it all".

The exceedingly publicized event won highly acclaimed reviews from various communications media in Turkey, some estimating public relations effect of AK-Sigorta Company, from the event, amounting to 8 million dollars approximately.

Production: Fine Luxury events, Shaher Goldenatal and Sigalit Deri, Director and Artistic Direction: Shmulik Behar Nice, Musical Adaptations and Orchestra: Caliente, Costume Design: Shai Touboul, Choreography: Tanya Aapokov, Design and Video: Koren Bar, Lighting: imagine - Eran Klein and Eli Kochavi, Technical Management: Daniel Ben Nakyka, video programming: Itai Gal, Assistant Director: Adi Goldwasser.


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