 I'm Dave Vellante of Wikibon.org and we're here with Kostav Mitra who runs the SAP Startup Focus Program, works in Vishal's organization, Vishal Sika who talked about the program this morning in the keynote. Welcome to theCUBE. Thank you very much for having me. Yeah, so tell us about the Startup Focus Program. What is that all about? So the Startup Focus Program is a new initiative at SAP. It's very, very new. As a concept at SAP, we've never really been a platform company. HANA is the first opportunity that we've had to really produce a very elegant platform which we see could be used outside. Then being in Palo Alto, we thought that, wait, we've got a platform. We are in the middle of the largest innovation hub in the world. There's got to be something cool that we can do with this. So we actually reached out to a bunch of companies who we thought had good HANA use cases and I'm sure you've heard of this little product we have called HANA. Just to see if they would be interested in actually developing something on this product. Signed up 10 companies, had very, very exciting results and I'm happy to share more about it. So is it incubator, accelerator? I mean you have the SAP Ventures which is not 100% of the SAP, it's a limited partner. We had Nino on theCUBE earlier on Monday talking about SAP Ventures and they got 300 million under management but 155 million of that is for HANA investments. That is correct. So they're doing investments in HANA. You're different. You're a program that's technically focused to help entrepreneurs and developers. Correct. I'd expand the definition. It's not just technically focused although it's a very key part of it. We also help and plan to continue the program so we're helping startups with the go to market and commercialization aspects of it. So the way we see it is really three different stages. The first is the technology enablement and we're giving a huge amount of resources including landscapes, licenses, access to tech support and documentation. We are, that's the technology piece of it, then comes the go to market. If you went out on the floor earlier you'd have seen a huge amount of marketing effort being put behind the startups. I'm sure you saw the logos up on the screen in Vishal's keynote. You heard Hasa talking about them so we're putting a lot of marketing muscle behind these startups and what we figure is the last part is going to be when they're successful and they're making a lot of sales. That's when they go to Nino and say, Nino we'd like to get a check from SAP Ventures. So we're working very closely with Ventures but there are two parallel threads. But they're not kind of rubber stamped, they still want to go to the YouTube. Oh absolutely, I mean ours is a very collegial relationship. We refer exciting startups to Ventures and Ventures refers exciting startups to us. So you call this an accelerator? Definitely an accelerator. Okay, not an incubator. No, because we're looking for companies who have already built solutions. We want ones where the application is actually ready. We want them to have at least one customer, doesn't have to be a big one, just a small one. And a committed technology team which is ready to do something with HANA. And then we're helping them actually move over. Okay, so let me just walk through this so I can understand that we can get into the how-to's. Sure. So do they get space there? Or is it just computing power? Well, no real estate thing. No real estate. Well, technically speaking we do host their landscapes in our servers in the Co-Innovation Lab in Palo Alto. So that's the space they get just about the size of a server box. No physical space, no estate. They can't work there. Exactly. They can compute there. Yeah, that's exactly. They can compute there. Is this a nice office space up there in Palo Alto? It is beautiful. It is nice. So they have resources but not co-working space? No, no. I mean, our goal really is to look for startups which are viable organizations on their own. And what we want to do is then help them scale out and go for the big drive with SAP standing behind them. So walk me through an example. So let's just say we have an application that we want to work with you guys on. We fill out an application and then what's the criteria and what's the next step? How would you onboard? Is that how it works that you have to fill out a form or you have a meeting? Pretty much. I mean, a lot of companies come to us by referrals. Their colleagues will say, hey, you've got to check these guys out. They're doing very cool stuff. But what we do have is actually a website. I mean, if you've heard of the Experience SAP HANA website, if you go on there, you'll find a banner ad which actually links to the startups page which is experience SAP HANA.com slash community slash startups. And once you go on there, there's program information. The banner's right at the top of the page. I think it's the second or third banner in that revolving thing that they have. On the main page? Yeah. If you click right there on the second one. There you go. And you click on that. You have your hockey stick with SAP HANA and that's good. You go in there. There's program information. There is information about how to participate. There's a little survey. You see start now. Click out there and you can fill out some information. Yeah, it's cool. When we met with your guys in Palo Alto, they told us about this screen. Yeah. So, it's meant to be one stop for everybody because our goal eventually is, like you saw again in the SAFRA keynotes, there's a huge amount of support for this coming from the very top, from Hasa Plaknar and from Vishal Sikha. And we want to take this out on a global basis to the other large global innovation hubs. So outside of Palo Alto, we are looking at Vancouver, Toronto, London, Dublin, Paris, Mexico, Berlin, Sofia, Singapore, Bangalore. So, we do plan to scale it out. Are you going to bring this to the tech community as well, just to sapphire? Oh, no, no. The one thing that we saw, which we were so thrilled by with the start-ups who are participating, and you'll find a list of them on the page that we're at, is that these are just hideously smart technical teams. I'm sure you've spoken with other start-ups and you know that typically they tend to be... We've got a set on the cube, I think. So, you know, they're very, very smart people, very committed, and we think that we could actually learn a lot about development on HANA from them. We'd love to bring them out to TechEd, have them talk about what their development experience was like. We have a couple of sessions already there at TechEd, and we're going to aim for more. So what do the start-ups get? Does it get any funding at all from this? No. It's everything up to the funding stage. So we have technology training for them at no cost. We have participation at Sapphire at no cost. We have a large marketing effort put behind them. They're actually on the press release, which went out today from SAP, the cost of the start-ups is zero. So there are a lot of soft...