 My name is Charlotte and welcome to Charlotte's show. Today, I'll be bringing in two very special guests to talk about their publishing, their Kindle publishing. They might look very similar on the outside, but they're very different. We're gonna look at why one of them is a very successful publisher and the other one sucks ass. So without further ado, let's introduce our special guests today. We have Chad and Rezmus. Hey, my name's Chad. I'm 27 years old, graduated from North Dakota University two years ago, capital to president. I've been publishing books for about one year now. I have 12 books, making about $500 per month. And I really just wanna scale my publishing business so I can get rich as fuck. Hey, my name's Rezmus. I'm 24 years old. I've been publishing for a little over one year. Last month, I made over $10,000 from my publishing business with just 12 books. I plan to continue growing my publishing business for the next year, then using that money to invest into bigger and better businesses so that I can retire in my 30s. I've been getting a lot of fan mail recently and all my viewers are talking about this new thing called audiobooks. So I thought I'd bring you guys on to the show. I have a few questions I wanna ask you to see how you're doing. That's okay with you? Yeah, sounds good. Okay, so Chad, how would you describe your publishing style? Yeah, so Charlotte, that's a great question. I like to think of my publishing style very similar to my hairstyle, which is kind of careless and all over the place. And that works? I mean, 12 books, $500 a month. Not really, no. I'd like to make more money. Cause I'm pretty broke. And what about you, Rezmus? I'd say my publishing style is more, I'm a lot of attention to detail. Really, I basically dedicate my whole life to this. So really, it's like my baby. Yeah, I spend a lot of time and effort into every single step and it's really worked for me so far. So I'm gonna just keep doing that. I like to stay as far away from my business as possible, spend, you know, I don't wanna work 60 hours a week. Free time, right? Like, there's a lot of girls around here. True, like, you know, so yeah. All right, so then Chad, how do you find your keywords to publish in? Oh yeah, keywords, keywords are super important. So I really just like to publish books on, you know, things like Keto, Keto for Beginners, Keto Cookbook, Keto Smoothies, Keto Meal Plan. That's the new one that I really like. Just, I really just like Keto. How'd you find those keywords, you scared? I just kind of talk to people in the community and like everyone else is doing it so I figured I should be doing it too. That's a good way of thinking. Yeah, no, I just don't really like thinking for myself. Yeah. You know, it's a lot easier. All 12 books are about Keto. Yeah, they're all about Keto. Yeah, so I've tested a lot of different keywords in my publishing career and I've just noticed that it's a really important step in the process. So the way I do it now is I go through the entire Amazon Kindle Store and I basically check every single category just to make sure that I don't miss anything and I focus on super high demand but also not the same ones like Keto that everyone else is already doing. There are a bunch of other high demand keywords and books out there that people are looking for but not everyone's talking about because then there's just too much competition, right? Is that time consuming? Yeah, it is. I spend about a week doing it but it's worth it. Like, it's part of the reasons why I'm making 10K a month. Broke Keto. So Chad, how do you come up with your book titles? Oh yeah, I'm really happy you brought that topic up because book titles is actually one of my strong points so I like to do this thing that I call keyword stuffing. It's basically where I find all the best Keto keywords and I just throw it into my title. I really wanna rank for as many keywords as possible so, you know, Keto, Ketogenic, Keto diet, Ketogenic diet, so I mean, can I show the audience one of my books? I'm really curious to do that. So that's what I'm talking about. So yeah, this one's not selling so hot but the title's on point so it can't be that. That's really what it is. So yeah, keyword stuffing is what I like to do. Title's on point though. Thank you. Okay, that's a really interesting approach. I've never heard of that. Thank you. Raz, what do you do? Yeah, I definitely don't keyword stuff. Like, that's a fact. I realize that that's honestly a really stupid way of doing it because the book's like, why would anyone buy a keyword stuff? But clearly, the books are just made from an idiot. People need to be able to find the books. Yeah, but you're just putting it in to rank for keywords. You're not providing any value actually. Why would they buy a book just called Keto diet? That's what the book's about. But what's the reason for buying it? Yeah, so when I make my... SEO. Yeah, well, no. When I make my titles, I put keywords in there so they know what the book is about but I basically use it as an opportunity to sell the book to them so that they know what they're getting when they buy it and really giving them a reason to buy. And it's obviously something that I spend... I'll spend hours formulating the best title just because it's so important like that. I can make a book title in like 10 minutes. I bet you can. Yeah, yeah, sure. Oh, okay. So Chad, we saw one of your book covers. So I guess, how do you get your book covers made? Oh, yeah, yeah, no. This, yeah, no, book covers, for sure. So I like to use Fiverr. Fiverr, you could get book covers made for $5 and I'll just go on there. I'll find the first result. I can make a book cover for you. I'll click on them and then I'll just tell them keto diet, give them an author, and then they just make it for me. And then when I get it back, boom, I have my book cover. What if they just choose like really like... No, they're professionals. No, they're professionals. Really? Yeah, they're good. So I like that. Yeah, I've worked with Fiverr. I use Fiverr as well. Yeah. But I've tested a lot of different ones and I found my favorite one now that I use. They charge a little more than five bucks. Just because the five dollar ones don't really give you that good quality, to be honest. So I'll pay about 15 bucks for my book covers. I tell them, I still have the stock image I want. I give them what colors I want and then I give them examples of other covers in my niche that I really like. And then the designer, I'll get it back and then I'll usually tell them to make some tweaks here and there because I'm really picky about it, right? It's basically your sales pitch. It's your poster for your book. So it's the first impression. Exactly. It's the first impression everyone's gonna have. So that sounds time consuming. Yeah. I mean, it kind of is, but I'm also making 10, 10 months. Yeah. Next question. So Chad, how do you write your book outline? Sorry? Book outline? Book outline? Book outline? Will you give to your writer? So they know what your book's about? Book outline. Who's that? Okay. Yeah, I guess you can explain it. Yeah, what's a book? Okay. So like real quick, book outline, will you give to your writer so they know what's what your book's about? So I'll research and tell them everything. So I'm hiring someone to write my book for me, but I'm writing it first. Yeah, you're not writing anything. That doesn't seem to make much sense. Well, they have to know what's their right or else it's just gonna be trash. So you just give them the book title? Yeah, book title. Yeah, keto diet for beginners. And that works? Go. And that works? Well, they write. Okay, interesting. All right, well, no wonder, I guess. Yeah, it really hands off. That's what I'm saying. I like to stay. It's passive. Don't work in your business. Don't work on your business. Look at your business. Go have sex with women. Wow, I really like your mentality. Thank you, thank you. And being enthusiasm, I appreciate it. I almost take forever of writing your book and then paying someone to, well, write your book. It's just a book outline. So, I mean, I do all the research. Seems really pointless. No, no, it's not. I'm making 10K a month, so. Yeah, well. How want you making it? Yeah, okay. So I write my book outlines and I do all the research and I basically look in the table of contents of the other best-selling books in my niche so that I kind of know what the audience wants. I'll look at reviews of those books as well. Just to take what they like, what they don't like. I take all those things really so I can formally, literally a book that's just the best it possibly can be and provide the most value. So I do all the research for the writers so they can just focus on the writing because that's what their best at. But I'm really the researcher for the book. Amazing, wow. Yeah, it's working, it's working really well. I love how dedicated you are to your craft. Yeah, thank you. That's my life. That's inspiring. All right, next question. So how do you go about editing your books, Chad? Again, editing my books? Well, the writer writes the book for me and then they deliver it and now I have the book. You can publish it? Yeah, well, I get my book cover, I call them my book title, description, and then I publish it. Yeah. I paid the- What if there are mistakes in the book? What if it's like copy and pasted from someone on the internet? It's like not good, it's not valuable. I already paid the writer. But doesn't mean the book's gonna be good. But they're ghost writers. So what? The book might be bad, they don't really care. They just want to give you the book so they can get paid. You don't even read it before you publish it? No, but ghost writers. I'm feeling a lot of heat on me right now. I don't know what's going on here. I'm just curious. Yeah, I'm just asking questions. Like, you don't have to get so fucking defensive. No, I don't really edit them. Okay, all right, ever publish a book? Yeah. I mean, when I- Not a reader, I'll publish your book. Yeah, sure, cool. Not an editor, cool, bro. Work out of the business. Yeah, not in a second. When I get my books back, I read the whole thing, proofread, edit, and if there's something I don't like, I give it back to the writer, because I'm really, really meticulous with this. Like, if there's something that I don't like about it, I let the writer know so they can rewrite it. Because all I care about really in the end is providing value to the reader. That's really what it takes. If it's just some trash shit book, who cares? Obviously I'm gonna make $500 a month. Obviously. That's right, $500, dude. Let's ask Marsmuse first. How do you write your book subscription? Well, there's actually this course I took about book description writing. And I mean, I spent about two weeks learning the art of writing book descriptions. So now I write them all myself. It's just a very, very effective way of writing them. Sometimes I also outsource to a professional, but it's something that I spend a lot of time on. Who about you? I feel like I know. Yeah, I know. Who else writes it for you? Well, I'm definitely really good at book descriptions. Well, come on. Let me talk, all right? So yeah, sometimes I'll ask my professional ghost writer who wrote the entire book. They know what the whole book is about. So what better place to get your book description written than from the writer himself? So I just ask him, hey, can you just write a description? And literally within like five to 10 minutes, they'll just write something up real quick, send it to me, and that's my book description. I mean, it's your sales pitch for your book. Yeah, like this is, the writer knows about my book. They know it best. I didn't read it. You're right, you didn't, okay. Next question. So yeah, definitely great book descriptions. I also don't like to format thick, but, all right. And then our last question, Chad, how do you utilize email marketing in your publishing business? So yeah, no, I definitely, I feel like I have a strong take on email marketing in business. So email marketing was really big and popular in the 90s. We're currently in the 21st century, no longer in the 1990s. So it's super outdated. It doesn't really work for businesses anymore. Yeah, no, so it's a big waste of time. Have you tried it? Have you tried it? No, but email, I just know email is old. Yeah. Yeah. So I don't use it. What do you use instead of email? Oh, no, I just kind of publish. And then I go, and then I just leave. Okay. That's interesting. Well, yeah, I built an entire email list for my books. It's a whole brand. And when people read my book, they can get an opportunity to get a free, you know, value-packed leak magnet. If you want to call it that, you can join my email list. And then they can also find all of my other books that way. And I also urge them to get reviews. And it just, it feeds itself in all the other books as well. It just elevates my entire publishing business. Remind me to jump on that email list. Yeah, I would recommend it. I would really find it. It's kind of a waste of time. I have a question for you. Yeah. How can we think you're only making 500 bucks a month and I'll make it 10K? And like, but your titles are on point. So like, yeah. No, it's not my titles. Yeah, why is it that? So the Amazon algorithm's been a little off recently. You know, I'm going to get into ads soon. I haven't been doing that, but, I mean, I have a lot of reviews on my books. Yeah. Like, good reviews? You know, I mean, it's feedback. I view as constructive criticism. Yeah. I mean, that's not a bad way to look at it. But yeah, no, I just, you know, I just, a little rough around the edges some places, but if I just refine the process, put out a few more bucks, I'll be at 10K a month very soon. Really? Yeah, no, definitely. I'm wondering after this interview, are you going to do anything differently? What did you learn considering I'm making 10K a month? I've learned that. And you're not doing anything that I'm doing. Yeah, I've learned that you waste a lot of time in your publishing business. Yeah. Yeah. You do. You realize that, right? You're wasting a lot of time. Yeah, sure. You could do things way faster. Like, see, I'm such a good publisher, I don't even think. I just kind of do things, publish it. That's impressive. Yeah, yeah. So, that's how I like to publish. You're a really good role model for people. Yeah, no, I agree. Yeah, I agree too. Passive income. I'm not because I'm casting it all. You're great. Passive, I know. Exactly. I mean, it's not really passive income because it all really makes me think. No, I don't work very much. I kind of just, I make income to make passive income first place. I think you're sending more with your books than you're making. I mean, yeah. Yeah, you get what she's saying, right? Not a bad point, right? I don't see where this is going. I feel like you guys are ganging up with me a little bit right now. I don't know what this is. I thought this was just going to be an interview. Yeah, it is just an interview. I really appreciate you guys taking your time and coming in today. I love the enthusiasm. I love the approach. You know, you can maybe fine tune some things, but it's great. It works for you. You're happy. Well, it does work for me. But let's just, it's fine. That's all right. Rasmus, I love everything you said. I love everything you said. Appreciate it. For, yeah. Yeah, sure. Stop. OK, that's really inappropriate. This is a fuck. Thank you. Yeah, that's an interview. Anyways, for all my viewers out there, I just want to say, Chad is great, but Rasmus's approach and the things that he taught us today is really what I think, and I know, is the right way to publish. So thank you, gentlemen, for coming in today. Thank you, Charlotte. I've learned a lot. Thank you. I've learned a lot. And I think I actually might start my own publishing business. Thank you. That's what I do. I just want to inspire people. No, I think to start as well. I love the hard work, the dedication, and I see that as staying off. Yeah, it's changed my life. I believe in that. I really believe in that. Definitely, for sure. OK, everybody, that was today's episode of Charlotte's show. I hope you enjoyed it and you learned a lot. Please, please ignore everything Chad said and listen to Rasmus. It has been a pleasure to have you all today. All right, see you next time. Boom. Thank you, guys, for sticking to the end of this video. I hope you enjoyed this episode of Charlotte's show. If you liked the video, like, comment, subscribe. Show me some love. And the magic emoji for today is the pink flag. I saw your face on it. I feel like I'm actually looking at you. Massive tips. Yeah, I don't know what I'm talking to you. OK. I like to do this thing that I call keyword stuffing. It's basically just where I find all the best keto keywords and I just spam it. Boom. I like to do this thing that I call keyword stuffing. It's where I put a bunch of keywords in my titles so that I can rank for them so that everyone can find my keto books. So, um, why? Oh, yeah, so book titles is definitely something that's one of my strong points. So I like to do this thing. That was my vote. So when I do keyword research, that's really, like, the most important thing. Yeah, I can't, I can't do this. I'm sorry, I'm sorry, OK. Google SEO. Hey, Amazon. I'm Jeff. OK, OK, let's. I'll be like, here's an example of one of my books. Yeah, so yeah, this one's not doing so hot. But it has a great title, so. I really just want to scale my publishing business so I can get rich as fuck. That was pretty original.