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Reverso, from Icon to Cult

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Published on Jan 17, 2011

A long time ago, back in 1931, an idea was born in response to English polo players' desire for an unbreakable watch: a watch with a dial that could protect itself from shocks, all the while offering a personalised engraved case-back. Eighty years later, the Reverso has progressed from watchmaking icon to cult status, without losing its essence. Today, wearing a Reverso is an entry to an exclusive world -- a world of watchmaking history, technical perfection, aesthetic refinement and uniqueness. By inventing this iconic reversible watch, Jaeger-LeCoultre designed a watch whose endless possibilities are still being discovered. Reverso, from Icon to Cult...

Discover more on: http://bit.ly/ReversoCollection

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