 to you all and I will be presenting you the work we have been developing at the Royal Louise of Troyer on the topic of audience development, how we attract people to the sides. So what is this concept? Basically it is a concept used in marketing, business planning, in different types of areas and brands and it means how to engage people and communities and toward the social object and our object is archaeological heritage. So how do we bring people to the side to sustain this heritage and what is this heritage that I'm speaking about? So I work here from 11 years from now. This is the largest fish salting center from the Roman Empire and it is a national monument since 910 and it's now on the Portuguese world heritage indicative list because it really fulfills a gap which didn't exist so far in regarding world heritage. So we are preparing our classification. For the ones who don't know Troyer and Roman Louise of Troyer, Sofia already knows it, we are looking at 50 kilometers away from Lisbon in the shoreline of Southern River and we are only casing Portugal of a private management in archaeological heritage. So this brought us new challenges to face and well and advantages as well. So we were compelled to use strategic planning and marketing rules into everything we do. So I introduce you to mine. This is how Forbes forecasted how consumer would behave in 2015. Do you think he is still addicted? Well he is because what we have recent studies have shown is that 53% of the world's population is now on internet and 93% of those people use mobile devices. We have a test to do because in the guidelines we were told to bring our watches to see how much time did we have, how many of us have watches or and how many of us have mobile devices. I wanted to bring mine but I forgot. So how do we become viral or at least how do we relate to the people this 93% of people that are using social media and internet because we have to communicate with these people because we need them to keep our goals through. So we embrace these new technologies and these new ways of communicate. Of course we already have a lot of communication done offline so we were able to do this online and we used it as a powerful tool to bring audiences to the side. So of course to be relevant in social media we already have a lot of data done so far and we have our historical background studied. So we were able to define which were our segments, which were the people we already attracted, which were the people that already liked us and the ones who would engage better online as well and which were the people that we didn't have so far. So lesson learned. We were able to enroll to a digital communication plan using social media more often. Of course we have the advantage to be included in a resource, in a resource we have also a marketing department but of course internet and social media is so wide that we had to do it ourselves and acquire all the knowledge that we needed. So this is one of the examples we've done. We've done a lot of things. We used YouTube to enroll students for our summer schools. We use apps to make story trails to provide a different experience. So we wanted to reach people before the visit, during the visit and after the visit to gain their fidelity, make that keep coming to the site. So this is the example of our story trail included in FOIA Resort app. We are now developing another app called Guardians of the Roman Ruins because we have a different project which aims to empower citizens on the safeguarding of the heritage. So we don't want to create a game, well not now but for instance but we want to empower them through a game to help us to preserve the site from different threats or hazards so that we will be able to do that using a game without using technology in them. So we define different targets to different magazines, online magazines and online platforms for our most common groups like children and seniors which we weren't reaching and this of course gives a lot of feedback from other newspapers online and offline and we try to hear in all the agendas online and newsletters from the region and also we never forget the history, the scientific purpose of the site. So of course whenever we can we try to engage different projects, different scientific projects and to base all our activities from that knowledge through the scientific knowledge. This is an example of one of the activities we've made this year so our main target was family since we are in our resort and also the resort aim is to be the best known resort for families and of course we know children they love archaeology so why not to engage these influencers and to invite them to a weekend of experience with a lot of Roman activities so this of course have a lot of impact in social media, Instagram, Facebook, I mean different types of media which provide us a lot of visitors as well that all those money bloggers and of course moving forward is to create our future the way we communicate now is the way we will be seen in the future and we have to keep studying our analytics and that's what social media brought us so it gives us more data to study as well we like to study we're archaeologists so and we have to do that to keep meeting the expectations of our audience because if we say we're going to do something online we we better provide it when they are at the site so bear in mind that we have to call the customer visit until the end and we have to build this relationship mega brands do that so why not why can't we do this in archaeology as well because this is what will provide our future so we keep people interested in archaeology and heritage because we are the main persons who already like it so to be easier to speak about that for sure they will preserve it for the future and we want to do that by adding value in each contact points so not only when they're looking through our website they will have a different story telling a different there will be keys to come to the site and when they come to the site they have to meet their goal so their value for money and after they visit the site they have to keep on you know interested with the site so they keep coming and we gave their fidelity which is all brands want so sorry and of course this will all ensure the site preservation I finished by adding some of our rings so you can follow us when you want to do so thank you so much