 Don't we all wish that business building could be easeful filled with ease. What does that mean. I assume it means the the fantasy of you do something in your business and it produces results that you at least expect if not better than what you expected. Wouldn't that mean business was easy. You reach out for clients, clients say yes, you post some content online, you get lots of engagement, positive comments and people's lives impacted by your content. And you doing all these things feels like it just comes out of you. Part of your natural state. You know, you're just being yourself. Isn't that what authentic business means to have that kind of ease in your business. Well, how is it going. Have you found that to be true. I'm still looking for the secret of just being able to go to work and then express what naturally flows out of you and have people appreciate you for it. Why isn't that the norm. If that were really true. If that was really how it was supposed to work, then why isn't it true that most of us who try aren't already there, because there is a long road between where you are now to where you can get to, or your skillfulness is great It's such that whatever you happen to do, people appreciate it. They like it, or they pay you for it, or they tell you would make such an impact in their life. That takes skill. Because well greater skill that you currently have. Otherwise what you're whatever you're already doing would already be producing the results that you want. This is what we don't usually hear when people are selling us on how can you make business so ease full and joyful. I mean I talk about joyful productivity all the time. And if you study my materials about joyful productivity. Hopefully you know it's not about you being in your existing level of skillfulness and having all the grand results come to you, you know, with with how much effort. Right. Some of you are following me and might say George I thought you were going to teach me the way of the Dow effortless action. You know, non doing and yet having the most flowy life possible. Well, in this video, I'm going to offer a different view of this. As I've already said, it is true that you can get to a state where you just show up, you do something, you get wonderful appreciation and results. But it is a road of development to get there. You've got to practice the practices of authentic business, things like showing up, creating consistently observing what's working in all of the content you put out there and then leaning more in that direction. You've got to practice distributing your content, you've got to practice doing market research, and, you know, doing collaborations and launching your offers, some of many of which may flop, because your skillfulness isn't there yet. You know, you're not as good as you want to be to be able to just naturally create great results. That's all of us. All of us start there. I am grateful that at this stage in my business I'm 14 years into full time work on my business. I can more easily and truthfully say that I show up to work, I do what seems quite natural to me, and my results are pretty good, quite good. I get plenty of likes, I'm grateful for that, I get plenty of sales, I'm grateful for that. And yet I also have to pay attention to, if I'm just going to stay at my current state, this idea of, ah, just do what's natural and flowing and natural to you. It assumes a lack of growth. Have you ever thought of this? If things were easeful and just flowing out of you, every day you just show up and authentically express yourself and get the result. That just means you're not growing. Did you know that? That's not what I mean by authentic business. Authentic business is the dedication to the practice of greater and greater expression of your authentic self, which I don't know that we can perfectly get there in any lifetime. It is, there's still more. You can still get better. You can still embody more fully the greatness of your soulful expression and creativity. So, again, back to the topic. How do we find profound ease on this journey of business? I've just suggested that the typical mainstream way of thinking about it is this fantasy of somehow you show up. Your environment is all set up nicely, which is a good thing by the way, it's good idea to set up your environment as nicely as you can. When people are nice to you, you just do whatever comes naturally and it gets great results, that's a fantasy. Or rather, that is a destination that happens after many years of practice. It doesn't happen at the beginning or perhaps if you're dissatisfied with the results, that just means you have longer a journey of practice to go. And that's okay. Let me now give you hopefully what's even more impactful, what's even more important than this fantasy of a destination where your natural flow equals the external flow back from the world, right? That's the destination. That's the vision. That's the dream. The reality is you have to show up every day, whichever days you work. And the question that's more important is how can you build a profound ease, even while you are very active in growing yourself, stretching beyond your comfort zone and building your business. That this part of ease during the process every day makes so much more sense to me. Because if you focus on developing that ease that happens every day along the journey, then you're not as fixated on the destination of, oh, I show up, things are easy and money comes in. That's a fantasy. You'll get there at some point. But what about the 14 years it takes you to get there? Or the seven years? Or the three years? I don't know how long it's going to take you. For me, as I said, I'm in 14 years in. I would say that this destination of ease and people appreciating it very naturally. I don't know. It probably happened maybe around between seven to 10 years, full-time work into my business. I should emphasize this. Some of you are building your business in a very part-time way. And if you log your time in business, I'm not talking about surfing social media. I'm talking about productive time creating or strategizing or setting, organizing, not just organizing your desktop and that's not value-adding. But what is the productive value-adding time that you spend each week in your business? I've been full-time since 2009. I haven't worked for 40 hours a week since 2009 without stop. Now, of course, these days, as you know, I take a week off every month. So I really have arrived at a much easier place than I was before. I could take a week off every month. I do. And it's my business is still going very well. But in the first couple of years, I didn't take any time off. I'm not saying you shouldn't, but I'm just saying I have worked a lot to get to a place of profound ease. But like I said, all along the way, I was trying to figure out how do I not postpone my happiness? That's really how do I not postpone joy, which was what got me to develop this idea of joyful productivity and studying it within my own life, practicing it. And the practice, again, is finding profound ease every day without having to be fixated on the destination that's coming to you seven years from now, for example. So, reframing outcomes. That's, I think, really key to all this. Because currently, many of many of us, maybe you, I don't know, when you think of ease in your business, you think, like I said, you do natural stuff, and then you have great outcomes. So the outcomes. So I've already reframed your efforts every day if you are, if you are finding everything to be easy, like literally your, the things that you do just feel like not much work, then you're not growing. You're not growing. You're not stretching your skills, because stretching your skills necessarily means hardship. I'm not saying you have to be suffering in pain, but I'm saying you have to be stretching beyond your current comfort zone, because current comfort zone just means you're doing what's natural, what's flowy to you, what's authentic. Supposedly that's, I don't like that definition of authentic, but that's how some people think of it. That's not my definition of authentic business. But some people say, oh, what's authentic means I just do whatever feels good, whatever is natural. That just means you're always in your comfort zone. You're never growing. You're never stretching beyond what what your current limitations are. Right. So you've got the daily effort, which is, okay, I'm going to stretch myself a little bit beyond my limitations. You don't have to stretch a lot every day. But just say, okay, what, how can I work a little bit harder on this? How can I experiment a little differently? Experimenting differently is also stretching beyond your current way. Right. How can I be a little bit more courageous, be a little bit more vulnerable right now than how I how I currently naturally feel. How can I allow my creativity to just go beyond what I usually do, just a little bit. Right. Like every day there's a little there's there's a little bit of effort towards the stretching. And then the outcome let's refrain that you got the daily effort, and you've got the outcome that you have to refrain because the outcome. Again, the mainstream or the untrained definition of ease fullness is I do stuff and then stuff comes back it's so easy. It's so great, you know great stuff comes back. So you're expecting a good outcome every time you do something right or most times refrain the outcome as okay something comes back to me from the world I do stuff. The world responds or doesn't respond as the case may be that's also an outcome. And what I will how how I recommend you see that the the the returning of the results back to you is, okay, if it's a good outcome, if it's something you wanted, right. If it's a reciprocity that you are so grateful for, then you are, then you notice and you celebrate and you go. Oh, okay and this is, I'm grateful that my skillfulness is starting to match what my expectations are of the return. That's a confirmation that I should continue doing that. Much of the time, as you as you probably have experienced, just like all of us solar printers have the outcome, the reciprocity isn't there. You put your work, maybe you even work hard at putting a piece of content out there, or you work hard at putting a service or product out there, and then nobody buys. Nobody likes it, or very few people do. And how do you see that outcome. Do you get down, do you get depressed, that's a natural, right. That's a natural reaction. And I hope you will stretch beyond your natural reaction to what I'm about to say to you. You look at a so called negative or less than outcome as an opportunity to study. What is the mismatch between my actions, my skillfulness, which isn't quite there to what the world is wanting to receive from me instead? What do they want instead? I'm always asking that question when the outcome isn't what I hope for, isn't what I expected, what I wanted. What do they want instead? Because it's not, there are two parties in this situation. There's you with your action and your current level of skillfulness and whatever stretching you do, and then there's the other party, which is the world. Other people are the ones who are going to decide whether to react to like your content or to buy your things or to respond to your survey or whatever it is you're asking them to do. So, therefore, a reframing of outcomes is very helpful. If it's either something to be grateful for, if it's what you want, you ask yourself, what did I do that worked well? Let me do more of that in the future. And if it's not what you want, then you go, hmm, what do they want instead? And how can I stretch my skillfulness to meet them where they're at to really delight them more than I have been able to. And you can always stretch yourself to delight your audience, to serve them, to benefit them even more. So, therefore, we get down to a red redefinition of success. We get down to a red redefinition of, oh, I do something and wonderful things come back to me easily, naturally. Success is your ability or your, the fact of whether you practice the reframe of outcomes and effort today. I'll say that again. This is how I see success. Success is not at the end of my launch. I'm going to have this many sales. I understand. That's a very mainstream definition of success. That's fine. But what about a daily definition of success that actually provides more ease? Daily definition would say, okay, if I stretched a little bit today, that was, that was part of my success. If I looked at my outcomes today, the world gave back to me, and I was able to either study it and go, hmm, if it went well, what went well, and how can I do more of that? What didn't go as the way I wanted and how can I serve my audience even better? Then that's success. Your practice of that is success. Now, you might say, well, that's helpful. That helps me to settle more into my daily work and not have to chase the future result, which is where the suffering comes in, right? Which is why life is suffering is that you are, you're saying, I'm not going to be happy until I get that future vision of I do something and a lot of money comes in easily. That's fantasy. Well, yes, that's in the future. You'll get there. But what about your daily happiness? What about the happiness when you do some, you put some content out there and you get one like, that's all you get one like of, you know, all the people who might see it one like or nobody likes it. But how can you reframe that outcome and have success in practicing that. Just say, okay, I'm going to reframe the outcome. What can I learn from this? Is there one thing I can learn from this? There's something I could try differently next time. Now, let me complete this video by talking about the deepest level of ease that really helps me to settle in every single day. Yes, this practice of a new kind of success is very helpful. But then how do I have the energy to even practice that new way of success? Well, frankly, it's my faith. Now, I don't know about you and you're welcome to share what is your deepest source of ease and peace and security. Because if we are counting our security and our ease on what the world gives us, I do something I make money and it's so easy. Then it's a very shallow level of ease that gets easily disturbed. So we have to therefore keep going down, down, down until we get to the most stable, profound source of ease that will not go away. No matter what the results are, no matter even if we didn't do a good job of practicing today, what is your deepest level of ease? For me, my faith, I believe in God and I believe that God is going to, is inevitably taking care of my life's path, that there is nothing I can do to screw up my destiny. I'm not as powerful as God. I'm not as powerful as the all. I'm just one part, one tiny, tiny part of the all and there's no way I can screw up the destiny that has been planned, I believe, for every soul, which is the path of ongoing development of creativity, love and power, authentic power, power with collaboration with the all. There's no way I can screw that up, no matter how, no matter my shortcomings, my weaknesses, my mistakes, the things that I willfully do wrong because I was in a bad state or something like that doesn't matter. There's no way I can screw it and I believe the same for you. That's my faith is about my life, but I also believe this for everybody, that there's no way you can screw it up. You are on an inevitable path of true peace. Love, the most beautiful creativity and power. And so, I believe we are all profoundly protected, guided, and that after this life, we will go on to the next level of understanding and connection with the all. Therefore, I'm not afraid of death. And if I'm not afraid of death, then why should I be afraid of the many, many, many, many, many business failures, or the many, many failures in the journey of building a business that we all experienced. The many lack of reciprocity that we get that we don't get throughout the throughout the whole journey, why should that be afraid of that. Not afraid of death. The path is truly secure. This is what I wish for you. I wish for you that kind of profound ease, which means for you to keep diving into your own deepest source. And I'm curious what that is for you if you want to chat below your deepest source of peace and power. Every day. That is truly authentic business. Because from that deep source of security and peace comes the energy and the courage to experiment every day to keep stretching ourselves, even though there's always the risk of so called failure. Those are all just short term learning opportunities. This is helpful. I hope this helps you to reframe your daily activities and feel settled into a much deeper rest, even while you're being active. That is the secret of effortless action. It's not that you do nothing, but that your body looks active. It looks like you're creating and doing lots of completing a lot of things every week. Your soul and your emotions and your mind is so deeply at rest because it's connected to that most profound source of ease for you. I wish that for you. Thank you for watching and thank you for joining me on this journey.