 So what I'm going to take you through is just so again from A to Z on how to run a successful Facebook and Instagram video ad And so what I call and I and I kind of break it down at three steps There's three things that you want to do to really launch it successfully step one is putting it on the business page first So post it on the business page first. You'll always want to put your ad there first And we'll write out all the text so make sure everything is there on the page So go to your business page post it like you would anything else. I have like a Lot of clients man. I mean I'm telling you you're probably the young you're yeah You're definitely the youngest, but it doesn't matter from 18 a freaking 60 Most will tell me that most will say David it's like shit. I'm I'm kind of camera shy like most are still like that man So whether it's videos that you put out Via ad or or images You can go both ways man. You can go both ways, but here I at least want to show you how to run a run run a video ad So you'll have this skill because this is freaking powerful once you can once you know how to run these video ads But if you don't really want to run and I don't think that video is gonna get email to you man to tell you truth I think it's a lot I think the file might be too big. I'm surprised. It even let you send send it normally Gmail would have just not even let you send it. It would have said file too big But what I do is when I record a video on my phone I'll just simply upload it to Google my Google Drive because I'll have the Google Drive app on my phone Or I'll upload it to Dropbox and Then I'll come over here to my computer. I'll download it to my files and then I'll upload it to Facebook Because I can never email video to myself to Gmail because it's always the file is always too big But um But yeah, you couldn't it just depends on how you want to build your brand man like Real estate agents are building personal brands There's not too many that are just putting out generic logos or or even just images There's still a human being a personal brand, you know, the agent you'll always still see their face So I'm just saying I mean, you know, and you should know this more than anything man. You're at your age Social media is all you guys know and Video is all you guys consume Right would you say your age group? Yeah, my son broke like my son 16 years old all he's could all he consumes on that damn phone is video Video on Instagram video on tiktok video on on YouTube. It's just video So that's why someone like you that's really trying to break into real estate. Yeah, dude like you kind of if you can start getting the hang of Simple video and videos don't need to be edited in my in my opinion Like you can go that far in and try to perfect the damn thing and hire someone to edit But that's not even needed man. Like at all at all at all Like as you grow and as you get more better and as you just get more comfortable Then you can probably start editing videos and start adding a bunch of cool stuff, but really it's not even necessary It's not a tiktok. It's not an Instagram Real it's not a it's not a it's not a Facebook story It's not it's not a video where I need to edit it really That's just my opinion There we go. Yeah, perfect So you can just download it from here and then and then boom you'll have it awesome Come on Google you got it Nice, okay, cool So you can do that green. Yep, and then just you'll find it there and Here is just kind of keeping it friendly man. Look at that dude. Handsome kid, bro You need to start doing video man. I'm telling you you're going to start doing video And and and and it doesn't have to be video all over the damn place man So don't think you got to really put put out a video every damn day No, you don't like what I'm really taking the path I'm taking you guys down and what I'm really trying to teach is how simple it really can be One video every 15 days That's it. That's my entire social media marketing strategy. That's it It's not a it's not it's not a video on all these damn platforms. It's not a video every day It's it's none of that It's it's it's running an ad on my one video every 15 days That's literally it dude, and if you can do that A nice little backdrop like that dude. I'm telling you you have what it takes, bro You have what it takes. I wouldn't even worry about any other forms of marketing if you can just keep it that simple You'll crush it You'll crush and this really applies to the local business owner to a local business owner If if you were marketing something like for example your bikes and what you sell on the internet That's when you got a market and and you probably don't even advertise on that But but that's when you can yeah, you don't that but but my point is that's when you can put out stuff organically And just share it with freaking everyone and their mother because you can sell to anyone in any freaking country But in this case, I'm trying to take over a local area So my organic and all these damn videos that I think that I need to put out. It's not even necessary If I just put out one and running out on it and target my backyard where I'm trying to do business That's all I need, you know, so so here the text Open up. What are we saying in this? What are we talking about in this video? Hey, and here's here's really the The text for a for a video like this. This is the intro video The text is gonna be a little different, but normally there's a three-step Framework on this ad copy is what we call the text the ad copy Number one and I'll and I'll take you through the three steps But the third step might not apply but but it's still it's still relevant step one is always calling out that audience So so what what area are we really trying to focus on? Appleton or facts the facts value. So basically Appleton. Hey, Appleton. This is Carter your local real estate specialist Hey, Appleton. This is Carter your local realtor. Hey, right? So number one I'm always calling out that audience and Whether that's my intro video whether that's an open house video whether it's a listing video Whether it's giving away a seller guide video. I'm always calling out that that that audience So so type it I would say something like hey, hello. Hello, Appleton. This is Carter your local Right, so that's the first thing people see a first thing people read Before they even watch the video so automatically Fox Valley pops in their mind automatically the word local pops in their mind Right, so now you're able to relate to them a little bit more Hello, Fox Valley. This is Carter your local real estate specialist ordering expert real estate expert Just wanted to take a minute to introduce myself I know a lot of people may not know exactly who I am or what I do out here at Appleton But but in this video I'm breaking down my passion. How long I've been in the real estate space Why I love helping people blah blah blah. It's that type of of text When it comes to the ad copy of an intro video, but but So so number one calling out the audience number two telling that story So this is part of telling that story just wanted to take a minute to introduce myself in this video I'm going over this this this and this so number two. I'm that's the meat and potatoes. I'm telling that story Whether I'm giving a tip whether I'm giving a mistake to avoid whether I'm just introducing myself That's number two number two. I'm telling that story And then typically number three when it comes to a lead ad it'd be the call to action but but here there's really no No hardcore call to action But but we'll still we'll still write something just going over my background and how I got into the real estate business Awesome love it for more for two or maybe somewhere along the lines of to stay up to date with the current market or to To make sure you know exactly, you know Where rates are headed or whatever like all I'm trying to do is get them to follow my page for more For more information on the rule on the housing market and it really stay up to date in 2024 Make sure you like and follow my page. I'll be putting out a lot of content this year that you're not going to want to miss something like that so How I got into the real estate business for more information on the Fox Valley real estate market Oh, what is the marketing? Yeah market be sure to be sure to like and follow my page I have a lot more content coming out this year that you're not gonna want to miss And then I would even throw in just for the hell of it I I mean it's an option, but something like and by the way, don't forget to say hello when you see me at Like if there was like a popular mall or if there was like a poplar, you know freakin Restaurant because these little things stick in their mind and they're and they can relate to it right so So you don't have to put something like that But but that could be like a little little dagger at the end just so they they really know you're down the street You know, but that's fine. That's fine right there have a lot more content that you're not gonna want to miss perfect And that's it dude So we got the ad copy we got the video and then here's what we're gonna do to the video options click on video options At the top this is where you can add the subtitles if you wanted to But the video title is what is what's important the video title is what they see In the bottom left hand corner of a video ad So as you're in your news feed and your scroll and this applies really to the this applies to all parts of the platform But really in the news feed because you can visually see it right away in the news feed as videos are scrolling through your news feed There's a little little piece of real estate there that you can write something the video title Which is the bottom left of the video where you could put something And so that's that's what we'll put here So something like it's something sweet and short normally it's a call to action But in this case, it's there's really no call to action. That's fine so in this case it'd be it'd be something like It could be it could be Meet your local Appleton realtor or meet your local Appleton real estate expert or something like that And we can't write too too much. So hopefully that that even fits but but some along those lines Meet your local Fox Valley real estate expert. Yeah, I had to put up a fox valley So that's what I said in the video because that's like just all the surrounding cities around here. So yeah, that's perfect That's perfect. That's it dude. That's it. And then click on save the blue save and Then post so so step one of three step one is publishing it post in it on the business page first click on yeah publish original post So posting here first and The reason why that's so important is because as we now go to step number two, which is publishing the ad actually setting up the ad When we get to that step, which is next we can no longer change the text So we want to make sure that everything is there Everything there's no grammar errors make sure everything's there now and then and then we'll go publish it And normally it takes about two minutes to even get here Refresh the page normally it takes it takes a couple minutes It doesn't a video doesn't publish instantly like an image would in this case. It did really cool. Holy shit really really cool See dumb telling you Carter you have what it takes dude. You have what it takes That's a minute and six seconds And that that that's good enough. That's good enough Our whole objective here is to run it under awareness awareness is really to get thousands of views That's where your videos go viral when you work when you run awareness ads But the main objective to do it is to capture your custom audience is to capture those who actually watch a percentage of that 104 Because not everyone's gonna watch 104 not everyone's gonna watch the whole damn thing at all But as people scroll through there's gonna be some that just scroll And they watch it for a second two seconds three seconds five seconds What we want to do and here's the number one objective of this awareness video ad It's to capture the audience of those who watch it for at least 15 seconds Those that watch it for at least 15 seconds are now in my custom audience Which I'm gonna use to retarget and show them future ads That's what this is what starts at all so the whole snowball effect the whole viral the whole brand Awareness it all starts with this one video. This is where I'm gonna capture my first custom audience So when I put out ad number two, I'm gonna now I'm gonna now have a custom audience to retarget Add number three to the same thing custom audience retarget those Right. So so that's step one posting it there. We're good there Now let's go up to a new tab and let's go to our do we have our bookmarks? Yeah, we have our bookmark folder right there at the top So let's click on that folder. Let's come down it. Let's come down to ads manager So step two is now we're gonna publish the ad that's it So this one so how did that so that's second one never turned back didn't do any. Yeah, that's so weird That's so weird And well and I don't want you to spend on that one right now We'll we'll come back to that one, but at least it went up a few hundred on that first one Yeah, it should have it should have went way way higher What did you know I spent 20 other and it didn't even yeah see so we're I mean shit We can cry over spilled milk, but but at least it didn't freakin spend the money It'd be different if it spent the money and we had a shitty return that'd be different But in this case, it just didn't spend the money for whatever freaking reason And at least at least we didn't get ripped off But but we went up a few hundred and that's fine for now now We'll just focus on our local area. We can always come back to the page like that So but that's second one the blue dot shade that to gray so page like to yeah That's a great second tab or this yeah the middle ad set click on that middle shade this one And then the third one to the right perfect awesome Okay, cool Perfect so now create the audience I mean create the ad so hit the green Yes, this is gonna be awareness Perfect and Then here you're gonna always go yeah, we can name at the top. What just name it intro video Intro video and then in parentheses awareness That's what you're going. You're going awareness and Then categories right below you'll always hit that drop-down categories and you'll go housing So you're gonna always go housing perfect And then the United States leave that because now we're gonna be targeting the US and targeting your local area So we're fine there so hit next and that's it man. That's step one of any Facebook ad really Or Instagram ad and again in this case we want awareness. So now step two Performance this comes down to actually that's fine maximum maximize reach of ads. That's fine. There's the Facebook page You're good there click on show more options The blue show more options or Okay, cool. So you're good there and Scroll down. So now we're gonna keep going a little lower and here's your budget So this could go and and again, so now you're just thinking of okay 30 days I'm gonna run this one. This is your intro video. You're gonna run this for 15 days So all you want to do is think about okay, what what can I monthly? What can I what's my monthly budget? What can I comfortably put towards this like is it a hundred bucks a month? Is it 200 a month like is because when you break it down five dollars a day five dollars a day is 150 a month Right so so you have to you have to look at that because now you're gonna really dive into it now You're gonna you're gonna you're gonna want whatever that budget. So let's say for example It's 150 150 is my total budget for the month in this case. I would only go 75 dollars I would go 75 run for 15 days and then spend my other 75 dollars on the second part of half of the month And there's my total of 150 But in your case, I don't know where your budget's at We can do a hundred to start with and then wrap it off this we need or so 100 total for the month Yeah, perfect. So then just do 50 here. That's my that's what I'm trying to explain Is that whatever the monthly budget is just divided by yeah, just half it Lifetime yeah, lifetime be 50. Yep, perfect. And then I'll always start the ad the next day at 6 a.m Local time. Yep 6 a.m local time and then it's gonna end At that time as well. Yeah, and then just push it out push it out 15 days perfect and then 6 a.m. Yep, same thing and That's that so now you're gonna scroll down Perfect keep going down. There's your audiences custom audiences and then location Yes, they're going to edit the locations And now you're gonna just go in go in into into your local area So take away United States X that out. Oh, yes and Whatever whatever the targeting is here. So if it is Appleton It's Appleton from this point on right like I would just stick to that one area City And you can even go up to 50 miles if you wanted to so 15 The max is 50. So you can you can what do you think? I mean 15 is is is good Like I I think 15 is is a good handful zip codes that you can really dominate you know like When you should do a little more just because Appleton Atlanta is like 70,000 people so go to like you can five Yeah, you go to 25 just to get to like here because we work there a lot too soon. Okay, perfect So whatever it is 125 Yeah, whatever it is just stick to it Perfect. Okay, cool. So now scroll down. So that's that and then age you cannot change gender. You cannot change Detail targeting that's that's not that's where the key words go detail targeting But in your case you're targeting a local area So you don't even need to put any words there Facebook will find that Relevant person that fits your content and start showing it to them So detail target is not even necessary detail targeting is when you're marketing a product on online and you're selling to the entire country Or you're trying to sell to different countries like you like your motorcycles for example, right? That's where I would I would run an ad to the entire country and and then I would filter it out with detail targeting keywords I would only target people that follow freaking motorcycle Like I would only target enthusiasts of this sport, right? Like that's when detail targeting is really necessary But now when I'm targeting a super local area So so leave that as is and then scroll down placements advantage post placement. You can leave it on that That's recommended. That's when Facebook just places it everywhere and that's fine And then just click on actually you name it at the top. Let's give it a title at the top scroll up And here at the top all I'll do is just name or breathe or briefly describe what I did below So I'll briefly describe what I did below. So take away. So name it at the top. No worries. Yeah, delete that delete that 50 50 dollars lifetime $50 lifetime budget dash Appleton dash or or or even Appleton Appleton 25 miles dash Advantage placement, that's it Just so when I'm looking at the ad on the dashboard, I can I can I all know exactly what ad that is I don't have to click on it and I have to go into it and I have to read what the model does I can look at the damn title and know what ad that was. That's why titling is important Perfect. That's all you need. Okay, good. And then next so that's it man That's step two and then and then you know what go back real quick hit the back bottom back Yeah, let me just explain this part to you real quick here on the ad set level. So scroll down This right here when you go down to the placements keep going keep going to placements right here go manual placement So if you say David, I only want to run an ad on Instagram Perfect. This is where you do it. All you would do is uncheck Facebook uncheck audience network and only leave it on Instagram That's it. That's an Instagram ad Now what I really want to make sure though that I do first though is I want to make sure that that video is optimized for Instagram Right. I want to make sure that it's under a minute I want to make sure that it's vertical. I want to make sure that there's probably some some editing You know subtitles just like you put in this one, right? I want to for sure optimize it for that platform But that's how you would do it So you could for sure run ads just on Instagram and that's how you do it Okay, so so that would be manual placement unchecking everything and just leave an Instagram So in this case, we're going to awareness in this case We want everyone on every platform on every piece of the platform Instagram and Facebook to see it And that's advantage placement. Okay. So so click on next and we'll go manual placement We'll start playing around with manual placement when we actually start running lead ads That's when we'll start testing different placements on a lead ad. Okay, perfect. So here at the top You could just put intro video. That's all we need. No awareness. Just intro video. That's fine And then there's the Facebook page. There's the Instagram account and then add setup hit that drop-down for create ad And you're gonna come down to use existing post Perfect. So use existing post select post and then you'll you'll see that post. So right here. Yep, like post There's that video hit continue And you'll see by default. You'll see yeah, scroll down. Actually. Yeah, it didn't it didn't add the send message button Scroll down to the left scroll down a little bit. Keep going. So add button go to an ad button And you can add a send message button. That's fine. No one's gonna really click on send message It's not optimized for that but but that's fine. It just fills the space It's nice to have send message. Perfect. And see how see how the video title didn't really fit meet your local Fox Valley real estate No, the bottom left of the video the bottom left of the video That's the video title so Next time we'll just know to write something a little shorter. I could take local What's that I said about if I took local out or do you think local is important to have? Actually, yeah, you could have took it out. Let's see if you can I don't think you I don't you might not be able to edit it anymore And that's fine, but go to your Facebook tab you have open. Yeah, try it. That might be so click three dots And just going to edit. Yeah, video options Yeah, perfect. So see if you can put that that may yeah, you're right that word might not be necessary Yeah, actually, yeah, that's even better perfect, but it's still I'm thinking it's still might it might be a little too long But that's better. That's better than yeah, it's better than how it was save Okay, cool perfect. We have to reselect it or well. No, yeah, it'll just automatically reset Yeah, we're totally good and that's it man hit publish and that's it now in the future when you start running lead ads That's when the call to action would be learn more if you would have put in your landing page link Right there. Yeah, right. So so that's all that would have would have been different on this on this step That's it man. That's how you run a Facebook video ad That's how you run a Facebook Instagram ad in this case. We went we went Brett We went awareness on a lead ad, which is all you're really running the future lead ads in that case All you would do on the ad set level is one extra click Which is set in your custom conversion, but I'll show you that later But but as far as like the flow it's the same exact thing And again here you would have just chose to learn more button and put your put your website link Which would have been your landing page. Okay, so So in my whole three steps step one postnet on the business page first making sure the text is on point making sure there's no grammar errors None of that that's step one step two is published in the ad and then the last step Hit the X or close out of this window here in the middle just that X in the middle. No, not the whole town Yeah So now we could just go straight to our bookmarks now again moving forward Everything is in these bookmarks. Everything's gonna evolve around these seven. That's it. So from this point on Custom audience every every video. This is step three. So step three is creating your custom audience and In your page hit the blue button create audience. I mean in your business I should say custom audience in your business all you want to be doing is creating custom audiences around website and video That's really it and and even if you don't Excuse me, even if you don't get landing pages, then you'll create audiences around lead form Yeah, so so website and and video is where you'll primarily stay stay at so in this case, we're gonna go video We'll go video hit next and then engagement So hit that drop down and come down to so these are all the different timestamps I can create an audience of those who watch it for any of these these amounts Right. So so 10 seconds 10 seconds is a long time and and again, you know your age your generation Right, like you guys can't even watch them in for four seconds before your before you're scrolling Before you're skipping before you're freaking swiping like so that's why 15 seconds is a good times 15 seconds It's kind of a sweet spot if someone sat there and watched 15 seconds of my stuff Then then there's a good chance. They're gonna remember me next time they see me Right and that's all that that's all this is so Retargeting retargeting retargeting and then choose videos hit that blue choose videos in the top right and then just find that video So hit your drop down the Facebook page Carter Okay, perfect. So there's that video hit confirm and Then give it a name Oh Intro video intro video and then in parentheses in parentheses 15 seconds Create audience and that's it man So so this is where I truly believe the majority of people drop the ball when they're putting out videos Number one and this this applies to your business specifically what your dad does for marketing what you're gonna be Eventually be taught from these brokers on how to on how to how to market What everyone's doing is they're putting out video on a listing on an open house, whatever hit done click done the blue one They're putting out video and they're putting it they could be putting on their Facebook business page They could be putting on their Facebook profile Whatever but most time they'll post it on their business page They might share it to their personal profile and then share it to all their friends And so the only views that are going on that video are people that live across the country That's the problem is that most are just posting organically and you're getting random people and although people relocate for sure But that's not marketing like at all. That's just throwing shit against the wall and seeing what sticks That's all that is and so problem number one. I see is yeah, that's all they're doing is posting organically But at the same time this they never create a custom audience So even the views that are on one's video, they're not in a bucket That's all these audiences are these are buckets buckets of people that have watched your stuff It's like dude if you're gonna put out all these videos great the custom audience retarget these people show them your next ad Right and so this what your dad wants to be doing for sure as he puts on his real estate videos It's like dude put on the business page and come over here and create your custom audience But but really to tell you the truth. I only create custom audiences on the videos I'll only create custom audiences around videos that I'm actually running as an ad So if you're it like your dad for example, if he's gonna just randomly put out a video and just shared on his personal profile And it's about real estate But it's not it's not ran as an ad a video like that really you don't need a custom audience It's only if I'm running an ad on it Because this video is gonna get thousands of views this video is gonna get thousands of local views and I need those people in a bucket I need those people in my bucket Right they need to be in this audience so I can leverage that and show them my next ad show them my next ad show them my next ad Right so So by the time you're on ad number four ad number five ad number six and you're retargeting Retargeting and you're low and you're focused in on a local area. I'm telling you Carter You have the opportunity to dominate You really do dude. You really do You really do Like you have the opportunity to show up in everyone's newsfeed that lived down the street No one's really doing that now your broker not these not these guys have been in the business for 25 years not your dad like none of None of them are none of them They're all still old-school and doing offline shit as if it works now if it works That's great if it works you're spending way more than you need to be but this is where we're at Everyone's on their damn phone. Everyone's in their news feed You got to show up You know So So that's that my friend. That's that's that's that's our video ad any questions on that No, let's just hope it spends the damn money Yes for sure