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Behind the Launch Episode 2: Every Startup Needs a Closer

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Published on May 17, 2012

On Monday, Mashable readers met the team at Vungle, the in-app video advertising startup we're following in our new series, Behind the Launch. The founders have bootstrapped Vungle through the AngelPad accelerator and recently received $2 million in funding. With media attention and top-notch investors, Vungle's team is well on its way to a June 2012 launch. But there's one problem — they have no users.

Missed the premiere? Watch it here!
"The business is completely nonexistent without publishers," says Bryant Chou, Vungle's CTO.

How does Vungle ramp up its business for launch? Should it focus on hiring engineers to perfect the product, or focus on business development to get users on the platform? Watch today's episode to see what happens, and join the conversation on Twitter, #BehindTheLaunch. http://www.mashable.com
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Mashable is the leading independent news site for all things tech, social media, and internet culture.
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