 Hi, this is George Cowell. Today I want to talk with you about service. The more you improve your services, the less marketing and selling you'll have to do. Because the better your services are, the more delighted your clients are by your business, and the more naturally they will refer you whenever they come across anybody who could be a great fit for your service. And eventually all your new clients will come from referrals and word of mouth and you won't ever have to be selling yourself marketing much anymore. So I'm going to today, I'm going to give you two quick techniques to improve your client service. This is particularly your client meetings. And it's to consciously think and design your pre-meeting routine and your post-meeting routine. And what I'm going to share with you today, each takes only one minute, one minute before the meeting, one minute after the meeting. And I should say that this is what I'm going to be recommitting myself to doing for the next two weeks. I've done over a thousand client meetings over the past year and a half. About a third of them were half-hour client meetings. But anyway, I've gotten lax about my pre-meeting and post-meeting routines. And so it's always good, no matter how experienced you are in serving your clients to consciously look again at your routines and to commit to improving them. So before a client meeting, what I'm going to start doing now, again, is to do a centering breath and then a quick visualization of how I want to be during the meeting. So what I mean by centering breath is five breaths in just through the nose, holding gently for two seconds, and then seven breaths, seven seconds out. So five seconds in, inhale, holding, and then seven seconds, exhale. So once I do that, then I'm going to, for another 30 seconds or so, I'm going to visualize, and if it's helpful, I'll close my eyes. I'd visualize how I want this client meeting to turn out. And specifically, I visualize a couple of things. One is how my energy is like, what my energy is like, and how I'm going to be during the client meeting. If it's excited energy or if it's more calm energy, I think it depends on what the client I'm going to be talking with. And I might even visualize specifically what I'm going to be saying to my client. If there's some particular topic I think it's important for us to discuss, I'd visualize talking about that. And finally, I'd visualize maybe a smile or just some gratitude from the client for the meeting having been productive and helpful and inspiring and maybe breakthrough. So that's a pre-client routine I'm going to recommit to doing. The post-client routine is also simple. It's about one minute, or maybe two or three minutes, depending on how long it takes you to answer these questions. One is, first of all, your centering breath, or my centering breath is five seconds inhale, hold gently for two seconds, seven seconds at exhale, and then I'm going to answer three questions. I'm going to write these down. One is, what did I do well during this meeting that I want to do again in our next meeting together? So I'll write that down. The second question I would answer is, what is one thing I could improve upon the next time I meet with this client? And then the third thing is, what's one thing I could improve upon in my other client meetings if it's not the same as what I answered in the second question? So I hope that's helpful for you. I would actually love to know what you do in your pre-client and post-client routines and always welcome your questions as well. So until the next video, be well.