 Well, we're so excited to be partnering with the BC Lions on a campaign against stigma Because we are losing so many people to overdose. Most of them are men between the ages of 20 and 49 Men in the prime of their lives who are using drugs alone because of stigma So this campaign is really about encouraging people to reach out to people they know to reach out to their loved ones To their fellow football fans offer them support offer them help try and connect them to the supports and the services and the treatment that they need This is a health issue. We're going to treat this not as a moral issue Not as a character issue, but as a health issue And that means we really need to surround people with love and compassion and get them the help that they need Rather than judging them. We're asking people to go to stopoverdosebc.ca. It's a website It's really about getting informed getting involved getting help You can find access to resources for people who are struggling with addiction You can find out how to have that difficult conversation But loving conversation that it's important to have with someone that you know That may be using drugs and may be struggling with addiction