 With the constant changes to Facebook's News Feed algorithm, it can be difficult for a company to maximize engagement and boost its brand presence. In fact, at NSL Group, we've found that paid Facebook advertising, specifically boosted posts, are now the best way for our clients to reach their Facebook audience in a cost-effective manner. The process for boosting a post is incredibly simple. There is a small button on the bottom right of each post that says Boost Post. Just click this button and select your audience, maximum budget, boost duration, and payment method. That's it. In one example, for less than $200, an NSL Group client reached over 34,000 people at the outset of its campaign, compared to just 50 for a normal post. And there was also the unexpected benefit that engagement shot up for all the company's posts, not just the boosted one. In just a month, we reached more than 100,000 people for less than one cent per view. Boosted Facebook posts are a simple, cost-effective, and powerful way to increase reach and build brand presence. Now, that's something to like.