 It's funny, NFTs are all the rage right now, right? Everybody's talking about a non-fungible token. Although with a lot of artists and the content creators in our community, I think NFTs are a thing. We might be in a little bit of a bubble right now, but as you saw, like the artist Beeple sells for 69 million, you got CryptoPunks, NFTs that are selling like crazy. That's a different thing than what I think is the potential for content creators. What I like content creators and content entrepreneurs, I love creator coins or tokens. I think that's where I would start. Basically, what a creator coin is, like we have our own creator coin. It's called Tiltcoin. We use Rally.io to manage all that. Rally is great. You could also have Roll, which is triroll.com. There's a number of them out there. I just happened to prefer Rally, where you can create your own economy with a currency. You could use it like a loyalty system, like airline miles, so you could give out your own coin to your best subscribers. We use it for referrals for our newsletter. The more people that refer our newsletter, we give them actual Tiltcoin, like Tilt is traded. You can buy one for a token for $6 a share. It's actually some value. What we are going to do is, if you get enough Tiltcoin, you'll get exclusive content opportunities, which we're planning right now. If you have a certain amount of Tiltcoin, you get to go to certain events. In the fall, if you want to pay for our training, you could pay for that out of US dollars, Bitcoin, or Tiltcoin, however you want to. It's all about decentralized finance. I'm a big believer in it. I think a content creator can actually create their own economy which is what we're trying to do. It's really a thing. We're early, early days. We're all going to make a lot of mistakes in this thing. I don't know where it's going to go. I'm testing it out just like everyone else, but the possibility that we can do that and be with more people being open to Ethereum and Bitcoin and cryptocurrency in general, it opens up the floodgates for all kinds of different business models. Does that mean that if I sell my first blog post as an NFT, a non-fungible token on, let's say, OpenSea, which is like the eBay for NFTs, if I go do that, will somebody actually want to buy the rights and the digital certificate for my first blog post? I don't know, but it's possible. You're seeing that happen with musicians where musicians are selling fan experiences and cover artwork to a fan, and they're selling it for thousands of dollars. I don't know where it's going to go. What does that mean, Joe? If you sold your book, Content Inc., as an NFT, would that mean you don't have the publishing rights anymore? That's actually a really good question. I believe that you're selling the rights for them to use that, and they actually own that. However you set up the smart contract. That's basically what an NFT is. An NFT is a smart contract set up on one of the Ethereum networks, if I'm correct, and you can set up that contract to say anything it wants. If you set that contract up and say, you actually own the rights to this post and you can use it however you want to, you are selling the rights away to that. If you were going to sell your book, Content Inc., as an NFT, and that also included publishing rights, what would you start the bidding at? That's a great question. I have no idea what I would do. I probably would not do it at this point. You know what I would rather do? I would rather give it away for free if I was going to do that, because I can't put a price on that. I literally can't. You know what I'd rather do? I'd rather sell 500 shares at $1,000 a piece, or $100 a piece, and let people share it. But I don't think that's what the NFT is going to be going for for content creators. I think the opportunity is not in non-fungible tokens. I think it's in fungible tokens, and that's the creator coins. I think that's where the asset is. Apparently, the carbon footprint of Bitcoin is huge. Pia, who's in the house, says, given the vast amounts of energy that's used for Bitcoin and NFT, do you see it continuing? I got to think it's just going to get more efficient. I got to think that that's a handleable problem. Well, first of all, if you read on the sustainability efforts, that's a big issue, and a lot of the miners are very aware of it, and they're trying to go carbon neutral, I think by 2025. Everyone's talking about this because there's been a lot in the news about the energy that it's taken up. But when I talked to somebody else about this, I said, yes, you can measure it. You can measure every little bit of energy it takes to mine a Bitcoin and move Ethereum on the blockchain because we know it. Well, how much does it cost for us to financially support the US dollar? We don't know that. We don't know all the energy it takes, all the buildings, all the people in the buildings, all the energy that they're consuming, all the electricity. We don't know any of that. It's just a different financial system, but you can't measure that. That's the difference. And I think people are looking at this and say, oh my God, look at all this energy. Well, yeah, there's a lot of energy and you can also measure it. So the good thing is there's a lot of smart people trying to work on that, and I don't think long-term that's going to be an issue. I really don't.