 So I am Jenna, you can find me on LinkedIn. I like people and I work with software. And as Elijah already said, we love open source, we do websites, we do CRMs, ongoing support, hosting maintenance, a lot of anything in consultation. But that's not what we're talking about today. We're talking about the internet of things. I tried to find that there's some sci-fi stories that the illustrated man where like the connected house takes over and eats the parents. I don't know, I could have the plot completely off, but I love that the phrase is something that sounds foreign to us and really this is how we are connected to each other and to our communities already. So what is it? It's the system of interrelated internet connected objects that are able to collect and transfer data. So if you're turning on your oven and you're not even in the house, if you're asking to listen to rock music when you're making dinner, all of these things are part of the internet of things that aren't plugged into a wall that we take and walk around in life. And today we're gonna talk about some of the options of what you as a nonprofit can do with it. The first thing that I like to point out is that there is already this massive infrastructure and when there's infrastructure foundations pop up and legislation pops up and we need to regulate because this is a massive amount of information that we are entering into our phones at all times and that we are trusting organizations all over the globe with information and businesses, nonprofits alike have access to that and can use it in interesting ways. And so what I found when we share slides, you'll get to click through and read some of these resources but in some research from 2019, I love seeing that 75% of people distrust the way the data is shared and that 63% of people find connected devices creepy when we all have a connected device in our pocket and we find it creepy. So we can just be amused at the irony of both our quick adoption and comfort with these tools and also that it still doesn't feel human, right? And to get over that and to see how they can benefit our work. Another thing that should give some peace of mind is the kind of regulation and attention that is being paid to how this data is used, how devices that are connected are speaking together. And so you as a nonprofit, you don't have to solve that. That there's some great organizations you can check out, the Laura Alliance, the Open Connectivity Foundation. If you wanted to get into the weeds of how regulation is actually happening and what is being considered because there is a lot of security risks, security vulnerabilities, the ways that we can end up having information about us that we wonder how is that ever even received because we're connecting with these devices in almost an unconscious way. And so a lot of great resources to just check out to know that this already exists and this is about how you can take advantage of that and that there's many people watching your back to make sure that the way that you're using it, the information that your community is providing is done so in a safe and controlled way. So let's look a little bit at what the data says. And this is just a little reflection too on what happened at COVID. So as of the beginning of 2019, there were already 20 million smart speakers within U.S. households, that's just the U.S. And if we look at the market share there, you can see who's dominating and that's Amazon. And if we look at the change in what happened during COVID, 52% of users are using those devices more than they did before. And that's an even bigger increase if you look at a specific subset of that demographic. And so we're more connected now than we even were because of COVID, we're all in our homes more and that's changed the nature of even how we use our devices. So one of the most obvious ones that we can think of is Alexa and some of the things that organizations are doing with that. And one of the simple ones that right now there's only 378 charities, which is a small number, but that's growing every day of what organizations are signed up and registered through Amazon Pay, which is basically the starting point. It's pretty straightforward if you just Google the FAQs for Alexa of how to get registered and enable voice donation where then you can say, Alexa make a donation too and you have your payment account already set up through your Amazon account and then a donation can be processed with voice authorization to confirm that your donation is correct. Or even if you don't want Alexa device enabled having another call to action that could be added to your website and another method of payment that your donors could make. And all the organizations that are using this feature it's clear that this is a supplement. It's not about everybody running to the next big trend and then putting all of their eggs in that basket that you're not gonna make all your money from Alexa enabled donations. But this could be a supplement and an interesting way to make a campaign more engaging to have a specific period of time where you're really promoting that type of work. And then maybe afterwards you don't even have that kind of tool. Another function with Amazon and Alexa that organizations are using is creating skills. And I love this example from Audubon where you can ask Audubon what a Northern Cardinal sounds like or one of the 600 plus North American bird species. And that's how that organization has used technology to distribute and make this library of recordings available to their audience where they are, to their community whether they're outside, they're in their home you're debating with your father-in-law what a bird sounds like. Well, let's just solve this right now and ask the room because Alexa is always listening. Another interesting one is through the American Heart Association where their Alexa skill is basic CPR instructions so an ability to Alexa ask American Heart what are the warning signs of the stroke? And so all the different applications that can then be made available depending on what your work is. You know, there's another organization that has Alexa skills about how long should I have an avocado before it goes bad or what's the best way to store asparagus that there's all kinds of skills built in that make it a fun connected way for you to share your work, your mission, the skills, the resources that you're offering in a way that we are naturally speaking to our devices now which 20 years ago would have seemed absurd. And it's not too hard to get started go to the developer.amazon.com there is an Alexa skills kit that you can purchase and in that same space you can see a variety of vendors. So if you don't wanna do it yourself hire a professional, they can set it up for you. And so this is just one area where if they have 70 to 80% of the market this is a pretty easy place to start. So a very different kind of internet of things is all sensor data that exists. And the main purpose for that is how can you connect donors to the impact that you're delivering all the time and the way that sensor data data is used by organizations to in real time collect information and then share that on their website share that from the mobile app that they've developed share that through SMS campaigns that then automatically are updating donors. So one example is an organization who works in developing countries and about access to quality water. And so having sensors on the wells showing how often people are using that resource and how is that different per time of day or day of the week and then being able to share that in real time and that's a change that we've seen in donors expecting to know the impact of your organization in a different way than they used to. Another type of sensor data that especially for health organizations and if you watch the Super Bowl you would have seen this ad of announcing that better care for people with diabetes no more stick. And so the way that sensor data is changing dramatically in the kind of health data that's available that's really transforming research that we have more control of our own information, right? Because we can track it on our devices. We can share that immediately with our care providers. We can share that immediately with the advocate organizations that we work with. And all of a sudden with big data better decision strategies can be implemented. So one of the final is the most common that we don't even think of as part of the internet of things that SMS was doing this machine to machine communication long before anyone had uttered the words internet of things that we've been texting for a long time. And it's a reliable two-way communication and that there's a lot that is a lower kind of a lower threshold to engage in of having a call to action to easily make a donation get information join in advocate and that kind of workflow of what responses are and what people should send. None of that has to be monitored by a human. There's a great resource here that if you check it out, there's a bunch of three or cheap tools for how you can get started with SMS and the way that that can even help in to other strategies in the future. So we're already here, you know, we already live in this land of connected devices and maybe if we're like the rest of the participants in that first bit of research I shared, then we find it creepy, but we're using these. So how can we embrace that this is a funny time we live in but just like when I talk on the phone and my five-year-old son is wondering why we can't see them, there's this new normal that we're already participating in and is going to become even more normal for everybody who comes after us. And so how can we take advantage of it now to make a bigger impact in the work that we're doing?