 Oh what's up everybody once again it's Brandon man Shawn and this video is brought to you by BrandonManNetwork.com because it's signed myself y'all. Alright this is Snippet from an interview that I did with Game from BusyWorksBeats.com man it's one of my favorite interviews that I've done and I know I've said that about multiple but this guy is always value packed what he comes with and something that we always talk about is bringing value to your fans and or customers this guy breaks it down in a way that I think is going to be extremely helpful check it out another thing is LTV it's called lifetime value of a customer this is where we get a little businessy but this is when your crops will harvest okay so like I'll make it like a farming analogy so let's say you spend $1 to get somebody's attention to get on your email list let's mark it down let me mark it down so I don't even get this wrong okay it costs $1 to get somebody's attention through you teach like opt-ins and like getting emails and or text messages I mean numbers okay so it costs $1 to get them to opt-in that's your upfront cost and you're always going to lose money on the upfront Russell Brunson you know of him click funnels guy mm-hmm he's going on record coming from Alex Becker so I don't know if this is like directly from Russell but according to Alex Becker directly from Russell Brunson who owns click funnels he said you always lose money up front there is no ROI up front but that doesn't mean long-term there's no ROI just means you're going to lose money up front so if you're spending $500 a month on ads just consider that a loss don't wait for the thousand to be there at the end of the month and I'll show you why and a little bit so when people opt-in to your to your list you can do what's called a one-time offer which is something you offer right after somebody signs up for your email list okay and then after that this is what I failed to do before I never added the upsell like the one-time upsell so I did the one-time off actually I never even tried the one-time offer so I was I screwed these systems up plenty of times but if you want to maximize this to keep people around you have to create these other ways of keeping in contact because on YouTube they have a consuming pattern then when they leave it changes so you have to stay in front of them when they change those platforms and I'm sure you talk about retargeting and a bunch of like stuff like that but the goal is to keep yourself in front of somebody you know imagine a girl going to that girl that you like it goes around to different schools every weekend to party you want to go to those other schools and be at the party yeah that's that's the bottom line like to increase your chances with it so in this case the opt-in would be getting her number keep to be able to keep in contact that's the $1 loss you're taking a loss your one-time offer could be hey do you want to go on a date that's your one-time offer and then she said yeah let's go to a ice cream shop then your upsell your one-time upsell would be like you know what on top of the ice cream shop let's go to this really nice restaurant in this park after that so now it's like a bigger date you're increasing the value of the offer and it costs more time for her so that's a cost time is the cost and you get her and you build this relationship over time and I'm not sure what you teach exactly but the point is to stay in contact with people and add value to them and then over time we have what's called an LTV a lifetime value now from what I was coached to know is that you want to start at least at six months of a lifetime value that means this is your harvest time so if you're expecting that dollar to return to you it's probably not going to return until six months later so that's why Russell Brunson says that your upfront costs are gonna be a loss by default again that's game from busyworksbeat.com you can definitely check him out follow him all that good stuff he's great when it comes to answering questions man got super helpful and of course you can check out that full interview that's extra value pack on brandmannetwork.com but what I think I love about this particular interview or this snippet more than anything is really that analogy at the end because it kind of helps put things in perspective when we talk about you know how you might look to court a girl or maybe a guy whatever and to see value in different perspectives right not just like oh I want to sell you more stuff I want to sell you more stuff but to see it as figuring out different ways to allow people to connect with me again right or how do I allow them to get closer to me or how do I allow myself to get closer to them because when we think about that analogy of a she's gonna be at all these different parties and I need to be where she is what that is when it comes to marketing it's called placement so one thing that odd future tolerant creator you know who they are right at did at the very beginning their manager Christian I believe his name is he mentioned that they didn't really market heavy right what they did at the beginning a lot of times was you know be at certain shows or at their own show and make sure they set up and be known and made aware at those places so he said yeah we're not really marketing we're just making people aware or make sure the exposure is there to our merch and that's how we sell well at the end of the day that is a portion of marketing called placement it's like why certain things are at the checkout line and that exposes you to it you're not pushing it at you but you're being exposed to it just because it's in certain proximity to you that's the same way you want to think about your fans that's how we thought about that girlfriend scenario being at different parties that's one way how can I get myself closer to them and then obviously a lot of value which most people spend their time thinking about is how can I get them closer to me not just how can I sell something else right but how can I get them to feel closer to me these are people who are already rocking with you they already like your music or something about you but how can I give them something else that doesn't just show that they bought something from me but make them feel more a part of the brand more a part of what I'm trying to build those are some things to think about other than that as always you could check out this full interview at brandmannetwork.com because I saw myself and if you liked this video go ahead like button if you like you might as well share and if you're not subscribed you know what to do hit that subscribe button