 Six email subject line formulas that get people to click. Hey guys, emails are great. Emails can make you a lot of money, but if they don't open your email, then they don't read it and they can't click and you can't make any money. In this video, I'm gonna show you six email subject line formulas that are almost guaranteed to get clicks. Now, if you haven't subscribed so far, please do so. Hit that subscribe button down there, turn it from red to gray, and don't forget, ring the bell, turn on all bell notifications so you're notified each and every time I go live or if I upload a video. Now, subject lines are awesome, but I want you to think about them differently than you ever have before. A subject line is, well, not a subject line, okay? It's the purpose of the subject line is to get somebody to open the email. If you tell somebody what is in the email in the subject line, then they don't need to open your email if they're not interested. So, we've got to change that way of thinking right off the bat. Now, I'm gonna put a few subject lines up on the screen here for you real quick just to give you an idea of what I'm talking about. So, the first one is dammit, dammit, dammit, okay? What does that mean? Well, we don't really know what it means, so we would have to open the email. The next one is don't make assumptions. The one after that is this is ridiculous. Number four on that screen there is behind the scenes, breaking the law. Number five, super important awesome in all caps even. The single best way to get customers, period. That's how they get you and a confession. Name, new training for you. Now, wouldn't I say name there? You should insert their name and the right software is gonna help you do that. And I'll reveal to you what the right software is in just a minute. How to bring home the Benjamins. And the next one is screw the wall. So, look at these subject lines, guys. They don't really tell you what's in the email, but they're very effective. And there's certain formulations that you can use to come up with these kinds of subject lines. And I'd like to walk you through each one of those so you know what to do and then anybody can write emails that are gonna get sales. Now, some of these subject line formulas are gonna kinda break the rules as far as what you're supposed to do, but they work and that's all that really matters. And then other ones kinda follow the rules. Emojis seem to get more opens, but now more and more people are doing emojis and they're not near as effective as they used to be. So, you also wanna take into consideration as time goes on, things change and you need to adapt and change with it. The same thing that you did last week that worked really well may not work as well this week. So, I want you to take all of this with a grain of salt and try it. A-B test it. And if you don't know what A-B testing is, basically you do one form and then you do another form and you find out which one works best. Now, if you don't have the software, and I mentioned to you just a second ago, if you don't have the right software to do this, it's really hard to send out emails and A-B test or even get good results. So, I'm going to offer to you this suggestion. Get Cartra. Cartra is awesome. You can see it right down below here right now. If you use my link below, you can get it for $1, but Cartra will help you design and develop emails. Along with that, you can do all kinds of A-B testing and it will get you really good results. So, I highly recommend you try Cartra. This link here, when you go down to the link, you can click on it and you'll see a video. If you watch the video, it'll walk you through the whole thing. You don't even have to put in your email address, no credit card or any of that. And watch the video. If you like what you see, sign up for it, try it out, it's only a buck. So, that's my commercial. And that's what I use for all of my emails. Okay, the first one I want to tell you about in your subject line is to ask a question. When you ask a question, it gets people's attention and they almost feel compelled to answer it. Now, these questions have to be exciting. If you say something like, I don't know, excited about the holidays, that's not gonna really resonate with people. So, let me put some questions up on the screen so that you can see them and you can see what I'm talking about. The first one is, should you skip dessert at Thanksgiving dinner? That's a very interesting one. Are you drinking too much coffee in the morning? When is the best time to say, I love you? Are you making this big business mistake? So, all of those subject lines kind of develop some curiosity to where I want to know what's in the email because of that subject line. Number two is to say something shocking. Now, let's say you were to go into the grocery store this morning and you pass a coffee shop and you look over at the coffee shop and you see a guy who's dressed just like Elvis in a sparkly outfit and he's got all the glitter and everything and the hair done, that would probably capture your attention. But if you looked over in the coffee shop and you saw a lot of people in business attire sipping their coffee, it probably wouldn't get your attention because it's not breaking through the clutter. The Elvis guy, he would break through the clutter. You can also say something shocking like, is Twitter dead? Elon Musk. Well, Elon Musk just bought Twitter and you're gonna look at that subject line and say, well, I have to read this. I gotta know what's going on here. You could say something like, damn it, damn it, damn it. And then have an exclamation point at the end of it. That's gonna get people's attention. They're gonna be saying, what are you talking about? Number three is teach them a how-to. Teaching a how-to has always worked. It's worked in subject lines and newspaper headlines for years. Let me put a few on the screen here so you can see them. The first one is how to make him fall in love. Oh my gosh, love is a big category, isn't it? How to get 1,000 new customers in a week or how to double your earnings in under a year. So you get the idea here. It's a how-to do something. Now there's another part to this how-to that I really like using and it's a how-to ex without pain. So the how-to ex without pain works something like this. How to lose 20 pounds this month and still eat the foods you love. How to sculpt your body and look better and not have to exercise a single minute. So all of those types of headlines, though they probably aren't true, can get somebody's attention. You could also say how to improve your skin tone and look ageless without using expensive facial creams. So all of those follow that formula of how to ex without pain. Number four is make them curious, okay? And I alluded to this earlier when I said the single best ways to get customers, period, okay? So that gets people's attention. They wanna know what that is. I'm developing that curiosity. I'll put three more on the screen here for you. The next one is we were amazed at how well this worked. 15 bizarre tricks to sleep better. We've got a surprise for you. So as you can see, all of these subject lines just develop curiosity. They don't tell you what's in the email. They don't tell you what's gonna happen. They are developing curiosity. So back to what I said in the beginning, a subject line has to get people interested enough to open your email. You don't wanna tell them what's in the email. Number five is use numbers. It has been proven that numbers will get people to open emails more than anything else. A good example of that is testing a subject line, and I've seen this one tested where it says how to get more likes on your Instagram post versus eight steps to get more likes on your Instagram post. The one with the number always does better than the one without the number. So when you add a number to something, you're gonna get better results. Here's some more examples on the screen. How to save $290 extra every month. 33% of people say never do this. 23 reasons you're not succeeding. All of these ways will get you more opens for your emails. And now let's move on to number six. Use FOMO. What is FOMO? FOMO is fear of missing out. When you use that fear of missing out in your subject line, you'll see tremendous results. Let's look at some examples of that. In addition to that, if you're using CarTru, which I highly recommend you do, links in the description, you can actually use Accounting Timer in your email too, which will create even more urgency. Check out these examples on the screen right now. Don't miss your last chance to save. Uh-oh, your trial is about to expire. Urgent, you only got six more hours. And the last one up there, today only get access for 50% off. So basically all of these things incorporate that fear of missing out. Now maybe you're selling physical products and you can talk about your warehouse only has 29 more of these, or there's only 17 available at this price. If you put the numbers in there, along with the fear of missing out, you can really have a very strong subject line. So don't be afraid to combine some of the things I've taught you in this video. If you combine those things, you will get even better results. But the important thing is, you've got to test these things. You got to split test these things. You've got to figure out which one's going to work better for you and your audience. Different audiences react differently to different things. I know women, when they see an email and it's a discount on a product, they want to see a bigger discount than some men do. Why that is, I don't know. My wife proved it to me one day, we were walking through a mall and something said 20% off. She goes, well, that's not a sale. I said, why is that? And she says, the sale has to be at least 50% off. And I thought, wow, that's how she thinks and that's how a lot of women think is they've got to have that percentage. So think about your audience, apply the things that work best for your audience and you're going to see great results. I hope you enjoyed this video. I hope you got a lot out of it. Make sure you use all these tips and tricks and you're going to get better results in your emails. And don't forget, use Cartra. Cartra is really important, very easy to use, very inexpensive. It offers a whole host of different things. That's why I say you want to watch that video down there. It's not just emails, it's all kinds of things that Cartra will do for your digital marketing company. As a matter of fact, when I got Cartra, I actually got rid of eight different pieces of software that I was paying for. So you'll want to check it out below. Don't forget to subscribe if you haven't done so so far. Make sure you hit that subscribe button, turn it from red to gray. As a matter of fact, if you go ahead and hit that subscribe button, I will show you a little video of a cute bird. Check this out. See, see, isn't that cute? Of course it is. You have to subscribe now that you've seen that, right? And don't forget to ring the bell. Turn on all bell notifications so you're notified each and every time I go live or if I upload a new video. I do have a course down there. It's absolutely free, $97 course. Just click and learn. Thank you so much for watching this video and I'll see you in the next one. Every time I do a new video. Also, click on one of those videos there. 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