 Big shit, big shit, big shit, it's a unique hustle, nigga, big shit, big shit, big shit, name another podcast like this. Check it, check it, check it, it's a unique hustle, it's your boy, E-C-E-O, and I'm here with the lovely official, Mr. Mako, what's going on? Not, not, you know my dad? Hey, man, shoot, man, hey, look out, man, feel real good sitting right here. Mm-hmm. Yeah, man, I feel, hey, man, my people is here today, though. You niggas better understand, I'm in the D, man, hey, you know how I change up on you, nigga, if you from East Texas, I'll say, hey, what's up, East Texas? But if you from the D, nigga, I'm riding with you too. I've been out here for 30 years, nigga, man, check it, man, run it, run it, lil' run it, the mother f- I ain't sayin' that in here. You feel me? What's going on, y'all? Lil' run it, I'm back. What's going on, man? I'm blessed, man, I'm back, I'm blessed, man, listen, man. Because the last time when he was in here, um, she had a baby in the mail, and now the baby came out. Oh, baby girl. Yeah, she almost two months. She's gorgeous. Thank you so much. Who they say she look like? Uh, I mean, every day she wake up, she look like somebody else. Wow. Wow. But it's in between me and her mama and my son. They changed, it takes about a year before they really figure out who they want to look like. I say, I'll say like, nine months tops, that's when you're going to get a realistic look on, like, you're going to have a cute baby, or you're going to be like, oh, shh. Man, you ain't seein' ugly babies. Yeah. Did you admit it? Oh, my baby here, I'm good. No, I'm not here. You haven't seen some ugly babies. I'm gonna say why some ugly babies. You didn't mean like, let me see. Let me see you. Man, you don't see some. I didn't see some babies, man. Can I look at them? Let me take a look. That's a cute bib on that baby. Well, let me tell you what happened to the cute, the ugly babies at birth. What? They'd glow up when they get older. They'd never stay. Glow up. I seen some ugly ones never change. No, I never seen that. I was raised with some ugly ones that didn't change. They were ugly. The daddy was ugly. Mama wasn't cute. She just, you know, yeah, it's out here. And they still ugly right now. Yeah, yeah, they ugly and they cool with it. Some people are just, I ain't gonna lie, I was on my timeline and I just seen, you know, I ain't gonna say no names and nothing, but I seen some, you know, some parents and then they pushed out of babies and things and I was like, man, why y'all two put together this baby? Man, you seen no better than put it in your damn well. Y'all should have merged and put nothing together. You said nobody knew. You said nobody knew. Nobody would know. So it's love blind. So let me ask you a question. You never seen two ugly people produce a really, really cute baby before? No, I haven't personally saw that before. I've only heard it. It's happened. I have personally never seen it. It's happened. It's really love is blind? No. It's not really blind. No, it ain't blind for sure. Everybody else can see it, but you and the person you with. Yeah, of course not. How about that? So, hey, run. Why are you working so hard, man? I've been seeing you on every... Say why? Everybody music. Jumping out, everybody music. Because he got kids. That's why. You hear what she said? Bought that nigga jumping out there, getting to it. I seen you on one with Jerny. I seen you on one with Kay Breeze. Shout out to both of them. Shout out to both of them. Yeah, I say, man, ain't got here working, man. I got to work. I like it, man. I got to stay busy. It's almost like every time we get somebody new on our show when we go researching, he always on something with them. They already done worked with him or they know of him or he and the missus or what they're doing. I'm not playing. We see that a lot. And them songs be fired too. Amen. My whole purpose with what I was doing was I got to be a part of everybody else's legacy too. I started to learn the best way to be a legend, like everybody say you are. Like you got to be a part of other legends, legend. Legendary. Just a legacy. You got to be a part of that too. You got to be somewhere in a situation, in a story, in a timeline, you got to just have, you got to step in there. Okay. You know what I mean? What are you doing? Like you can't just, you know what I mean? You can't just be selfish. You see, you know what I'm saying? I got to sprinkle some of this everywhere. Because some people make it sound like you got to be scared somewhat for people to really be looking for you so that whenever you're ready to drop something big, they'll be like, oh, there he is. Oh my God. This, this, this. That's what some people be thinking. A lot of people think too hard too. That's true. That's true. I was one of them people. I used to do that. All the sitting and thinking and stuff. But all that. I don't mind is the devil's playground. Like you got to work. You got to stay busy. You got to, you got to keep putting it in their face. Like people are not thinking about you when you ain't giving them a reason to. How does, how does little running ML stay relevant all these years, man? That's, that's dope. Honestly, I just be myself this whole time. But you see what I'm saying? Like, cause it's a lot of people and I know them. I ain't naming them. I'm, I'm definitely a positive love type guy for all the artists, but they struggle with that. And I talked to some of them, even on this show that couldn't get past some of the stuff that they endured while they was, you know, basically going through their career. At some point it stopped and they can't get past it. And I talked to some people in ATL the same way. Like big artists that be with future, that be with all the people, but they can't get past it. You know what I mean? They can't get past that, the situation that, that they had to bump in the road at. You know what I'm saying? Man, I always say, you know, you can get in your own way. That's the only thing. Nobody, nobody can personally stop what you got going, but you. That thought process, like mental, everything is mental. Nobody can ever stop what you got going, but you like, anytime I'm in a bad situation, I can always sit back and I can dig up all the way to the root of it. And it's something that I did. Regardless of what had happened, regardless if I dealt with a certain type of person, that was a choice that I made. So I always got to take full accountability for everything. Then I can always come back to the drawing board and take care of myself. Are you the type of person that if you did, if when you do that and you realize that it's something that you did, if you had to go and apologize, are you the type of person that find it hard to go apologize or you'll just say, man, I was wrong. If I'm wrong, I'm apologize. Wow. So that means, that means you grow. That's probably why you've had this longevity like you've had is because you know how to be resilient at times. You know how to forgive. You know how to let things go. You're not out here harboring negativity. Oh, no, you can't. All that stuff right there hold you back. And I tell people that. And I tell people a lot of times too, the more money that I meet, the people that really excel in, the more humble I see. I'm being real. The more smiles I get, it seems like we're having a great time. Because you get, because I guess with me what I learned just on my journey was all the opportunities that just keep coming. Like, man, these are blessings. Like these blessings. So if I'm running around mad all day and I'm still being blessed, he'll slash that from me. Yeah. He'll slash that from me like, bro, you went through this, but the next day something might happen where it, you know? Yeah, yeah, yeah. Then what? You still mad at that? Like no, you got to go dust that under the rug and keep the business moving. Yeah, yeah. I've always seen you as the person who is always humble, sweet, I mean kindhearted, you know, that's the vibe I get from you. And anybody else I talk to is the same vibe they get. Have you always been that person or you had to grow up from the other kind of person to this person? I wouldn't necessarily say that. I've always been straightforward. So what you see is what you get. Like, I ain't going to disrespect nobody. My mama raised me like that. So usually, like a lot of people are just rude. Like, I see that. Like I said, the world is, the world is a cruel place. So what I always take the consideration is that what you do is something that I might have to like, it might be a chain reaction or something I got to run into. You see what I'm saying? If somebody do some take vences at a gas pump and they got sweaty pumps and they don't clean the pump before you get there, you grab the pump, it's nasty. But that comes from somebody you don't even know. In the world, they're just inconsiderate. They know they got sweaty hands. See me, I'm one of them type of people that I'm always considerate. That's just how my mommy is too. I'm not too big. I see what you said. They'll say, that's what I be all like. I'll be like, bro, they don't even, it ain't even that big because I don't see people take more and do away more than what I endure. And like, I'm not passive at all. I'm checking whatever is going on. Like it. I'm just straight up and down like black and white. Like, I know gray area. And the last time we were on here, I didn't get to interview you. What? No, it was Busta. So, you know, since I'm around here. I like to take it way back. Uh-oh. She gonna get it. I need to know about little Ronnie. The child. No. Before he was the MF. Okay. From a child coming up. How were you? Who were you? Sports. I was like. I was bad. But I'll say. The stuff that like. As kids, the stuff that we did just out here. Like, we should be excited from like going to the parties and the parties and the parties and the parties and the parties and the parties and the parties and the parties and the parties and the parties and the parties and the parties and the parties and the party gets shot up, and you don't get hit. Yeah. Whoa, you got three of them. How are you excited? I'm the more I grew, the more I started to see, like, bro. It was your life, bro. Like, it's just certain thing, like you said, I just started it with microband. Early though. How old were you at that time? 15, 16. Like, I don't kept all my family out of so much trouble. You got siblings? I got two sisters and a big brother. Two sisters and a big brother. I'm the baby. You are that. That's good that you can learn from other people's experience and you don't have to go through it yourself. But you said you were bad, bad how? Give me an example about that. Like just a bad kid, I was just a bad kid. Like I was a class clown in school. So I was troublemaking. Like my mama used to tell me like, your teacher probably hate to see you coming. Yeah. And I understood that now that I'm an adult and I be like, and now I know what they was getting paid, I know they hated to see me coming to me too. What did you do? Same thing. I just was, I took every opportunity like, I take every opportunity, if I got a punch line and throw in, I'm chucking it in there. Have you seen anybody that was, you know you bad when you see an old teacher and she said, ooh, no. That's what he, that's what he, I had this water, no, I had this water to tell me, ooh, no. She saw you later and told you that. Yeah, like I was like, I'm about to leave. Like, no. Like, nah, that was bad, dude. Like burning, yeah, I burned some in the room. When he told me about things that he used to do when he was a kid, I started praying to God, like God, please don't let my kids be like him. I set a fire off in the trash can, act like it never happened, just burning back there. And go hide. Yeah, no, I ain't hiding, I'm just sitting, I'm sitting in the classroom while the fire's burning back there. Why is it going on? Yeah, and everybody, it started discovering and I discovered it with them, like, yeah, yeah. Oh, it's a fire, it's a fire back there, y'all. And they don't know I done did it. They know who done did it. Did they tell on you, y'all? No, they, real G kept a real G. We put it out together. Yeah. Yeah, I was, it was bad. I think God, my kids ain't nothing like me cause dude, it was horrible, man. One thing I never did was let nothing make it to the house to my momma though. Man, no, really, how did you do that? I don't know. Now, me neither. Because no teacher's calling, said man. No, the teacher's for sure, the teacher's will call. Mine didn't call, we didn't call. I'm older than you, so they didn't call. Whoopings, man, I come from where, my momma, I'm little, you see how little I am as a man? Imagine me as a kid. My momma used to lift me up by one leg with me. No. Show, one leg built, bowed. I'm just hanging and kicking. That's good, that's good. So you got in more than any of your other siblings? Yeah, for sure. Wow. Yeah, man. Wow. So, just tell us a little bit about, like just if you had to go back, man, and tell the younger you, I always get that. That's one of my favorite questions. How to respond, what did you tell him? The younger me? How to respond to what he's about to face. You know, like 15, 16, that little runny. Talking to, you talking to that little runny from now. What would you say? First I wanna say that I don't regret none of this that I done done. Of course, I get it, I get it, y'all. Because he brought you to where you are today. Exactly, and so that path alone is crazy, but I would really tell myself. But, okay, hold on, before you say that, because being in the music industry, or being just an adult, there's times in the past where we all have been through something where you could have made more money with a certain decision, or you could have helped somebody and said, oh, you know, you were maybe rushing, and then end up saying something positive to that person to help change your life and you hear that that person killed himself for, you know, something like that. So it doesn't have to be something that's gonna change your future, but there's something that, you know, you look back and you're like, you know what, I regret not saying that, or doing that at that moment in time. I would have said, I should have just trusted what I knew. You see what I'm saying? You can guess yourself. It wasn't necessarily me second guessing myself, it was just more so seeking validation in places that I didn't need it. Ah. You see what I'm saying? I got you. So now that I'm here, still pushing, still breathing, I got to see that all the choices that I did make and everything that I did put myself in position for, like it was successful. So I know there was certain things that I gave to other people to do for me. And it was like, I didn't need that. You see what I'm saying? So I would have just took that and said, I trust what you're doing, bro. Trust what you and your bro is doing. Y'all don't need no this, no, no overhead, seeking, looking, helping. You don't need help. You know what you're doing. Yeah. I would have done that. Well, hey, that brings up a good subject. You know, shout out to Ricky Booker because he was my short Ricky. Wait a minute. And he told me that he used to be your manager. I flipped over. I said, you know the nigga too? You know that's how I said, like, damn, you know the nigga too. Shout out Ricky and shout out Rippers Brothers. Yeah, Brooklyn Brothers. They had us on there. If you watched it last Saturday. Oh, yeah, yeah. We went by eight minutes long. It's dead. I know, like he put boss talk on there. Did y'all get some of it though? We went over there and ate that. We put on the last episode too. Let me tell you, that red velvet waffle. Oh, that thing go in. Let me tell you, we had the regular waffle and the red velvet. That red velvet, it's like it's a cake. Mm-hmm. Good thing you know. I'm like, that can't be. You've been over there. You've been over there. Man, we've been over there. Y'all be over there every day. You nigga's frequented. When he was at the strip club week, that's the reason I go. Hey, the boy is on TV now. Yeah, he put me on TV. That's what I'm telling you. We was on his show. He got a TV show. Every Saturday. Yeah, and we was on the win. At 1230, 1230 every Saturday. Yeah, I need to go up there and get my cameo. Yeah, he put everybody out. Everybody that's eating, he put him on. But he said, it's delicious. Yeah, he said that. He said how about me. He's like, guys, we about to record this. And yeah, so you guys about to be on my cooking show. And sure enough, we was on there. Everybody started calling him and married your TV. Because he was talking about how he do his steak because we like our steak medium well. Because we don't like a lot of red and a little bit of pink. Because you always still salt. And he started going to explain how you get it not red. You have to leave it overnight, let all that blood, cause that's the blood drained out of the steak. Sick. I don't even like steak like that. I don't eat steak anymore. I don't like steak like that. Yeah, well. Well, I definitely eat steak. I'm not for the center and play with you niggas man. You niggas got to side y'all's self. I don't see that. You just trying to act vegan. I don't see that. No, no, no. The niggas don't eat niggas. Look what I just did to y'all. Are you a vegan? I'm not a vegan, look. What the hell you eat Ronnie? Don't try, little Ronnie don't eat nothing, huh? No, heat chicken. I for sure eat chicken. I ain't eat chicken. They know y'all boy that nigga love that chicken, baby. Oh, everything I love. Every time I eat some chicken, I say, I wonder how many forms I done ran through by myself. Four quaps. So what's your favorite chicken place in Dallas? My favorite chicken place in Dallas. Whether it be fried, whether it be baked, whether it be lemon, chicken, lemon, breast. I don't have a favorite chicken place. You don't want to put it out there. How do you like it? Could you be everywhere? I love all of it. How do you like it chicken cooked? What's your favorite dish? Blackened. Baked. Baked. I like it. I like it. I ain't gonna say fried, cause fried is the most definitely delicious. It's a sterile type, listen. There's a sterile type, but it is fried chicken. It is delicious. That's why they like that fried chicken, buddy. He can eat it air fried. Make it a little bit more healthier. Air fried. We for sure got the air fried to have. This is shaking big, y'all. Y'all doing the shaking big? I like it smothered. Smothered. Okay, I love it smothered. Chicken. Smothered. You know I never had smothered chicken. I had smothered pork chop. Man, I got it. That's not smothered chicken. I just had a fried pork chop. And I had some smothered chicken this week. That'll go on. Smothered chicken. It's that good. I had smothered chicken last night. We're going down. That's your favorite dish. Smothered chicken broccoli. What's your size? Can you cook? Broccoli and rice. Can you cook? I can't cook at all. Hey, let me tell you something. I'll fuck up a hot pocket. No, I'll fuck up some weenies. You hear me? Wow. No cap. I'll fuck up boiling up a pot of weenies. So who in your family does music? Nobody. So where did you get this from? That's what's crazy. I never had a blueprint. I always say that. It was never no blueprint. Everybody that was in my family that saw me doing it, they thought it was a hobby. You gotta understand, my grandmama thought it was a hobby until Beyonce danced the circle. Like it was like, you see what I'm saying? Like my mama, when I live with her, she used to hear me like doing ad-libs and be like, that boy got Tourette. You know the ad-libs, it's space-style. Uh. Yeah. You know what I'm saying? You know what I'm saying? That boy learned. So just nobody understood it. It was really, they learned watching me do it. So when I looked, I seen that you, that mulatto song went gold. Went gold. I love it. How did it do you? Cause I seen you with your shirt off, nigga, I got it right here on the screen. The nigga holding, I don't know what's wrong with him. He had his house or something. I'm at the house. For show. For show at the house. That was a good look. Man, that was just, that's just a bless, that's one of those blessed situations. Shout out to J. White. Yeah, yeah, yeah. J. White put me in a position to do that. I've been trying to, I'm gonna get that boy on the show. I got you. Yeah, yeah, yeah. Cause I told a dude at the good toss shop before I went to Atlanta. I said, you need to take, he said, man, J. White be coming here all the time. I'm gonna get him on balls talk. You know, nigga. I said, okay, well tell the nigga to call me. Yeah, I ain't heard from him yet though. No, no, no, I got you. I got you. He really, he, coming back from that run, he just, he, he, he, he, he, oh yeah. He recovering on that. So, you know, rowing through a hard two. So. Yeah, it'd be tough, man. He gotta take it easy. I'm glad, I'm glad it, you know, it's, he good. He good. Oh yeah, yeah, yeah. He finally went to the house and things of that nature. He was put up at the hospital and things like that. Wow, man. You know, I sent him, you know, some prayers and things of that nature. Yeah, yeah, yeah. That's what you're supposed to do. That works. That's my boy. That move mountains, right. That's my boy. So, baby girl come and you, you know, yeah. Baby girl here now. Baby girl in the building. You double down on the features. Yeah, cuz he adding them kids, so he gotta add more. Yeah, yeah, yeah, yeah. I'm selective with my features. I'm like, I don't do features here. I know it. I see that. I ain't, I know you being selective. You told me to be selective, man. I don't wanna tell you thank you because that was some good advice. Remember? That's the best thing you can do. I tell everybody that. Lil' Ron had told me not to pick the niggas. Yeah, he say it all the time. I'm not picking you. You picked them right. The right ones, the ones you don't brought through here will drag in. Take me if you did want to start. If you wanted to open up a line of, all right, this is what we started. This is all right. It's people that's got, they got their money ready right now just off of the people you don't brought through here. I know it. And you know, some of the people that, like the Shannon and Cannon Briggs and different people, you know, he was two time heavyweight champion of the world. I just remember certain ones that came through KLC. You know, different ones that came through here. A man that a lot of people really hadn't even talked to here. I'm just being real. And it's just because I think it's favorable. God shows favor to who he is. Then you came through. For sure. And then you sent me half pain. Really, he was influenced. You know, he was influenced by you. And he'll let me show it coming over here till you came. And he liked the top. He liked the top too. But he put show, I'm gonna be like that. He's so lovely. That's one of them places, bro. Go on and push through there. He's gonna say all good. Yeah, the most important thing is that, I mean, cause some people like, E man, what you gonna do when you run out of people? You know. There's no such thing. There's no such thing. I told him, I say, certain people that said, I said, man, we do mill illnesses. We do, I could take, I got a guy coming. See, I'm like Johnny Carson of it. I ain't gonna lie to you. I got a guy coming that he wrote a bike. Yeah, you remember that. He wrote a bike all around the United States and Canada. He got a billboard. I said, bring that damn billboard and come over here, older guy. And let's talk about it. Yeah, yeah, he got a little picture with a little spandex in his bike. I said, yeah, nigga, come on. I need this show bad. I've been trying to get him over here. He was sick last time. He's older. He bought 60 something, almost 70. So I was like, man, I can do anybody. Yeah. And we have one that we hadn't released yet, but I love it. And I can't wait for it to come out. This lady, she has been abused ever since she was four. All the way up till she was in her 30s. By her daddy. One by her daddy, step daddy. Oh, we got those shows. Don't even give them too much. All the way up. But we got dope shows. Bro, we got dope shows. Those shows, I mean, I wanted to cry. I'm telling you, I've never heard somebody being abused for that long of a period. And she's like, it was normal for her. It wasn't anything that was that normal. That's all she knew at the time. That's all she knew. That's so scary. It really is. And what made her stop was her baby. Yeah. That's so scary. But that's the kind of stuff you will hear here that nobody else is touching because. We touch everything. But then we got y'all too. So it's dope. We can do whatever y'all want to do. That's the way we want to do it. Y'all getting influences in here. Y'all getting entrepreneurs in here. Y'all getting public figures in here. Y'all getting artists in here. Y'all getting producers in here. Yeah, that's dope. Y'all going to have actors. Y'all going to have, you see what I'm saying? We got a lot of tears for the movie. I am, I don't know. Y'all going to have ball players come through here. It's just people want to, you know, everybody got a voice. Yeah. And the guy. And everybody has a story. Everybody most definitely has a wonderful story. Some people have some crazy stories you would not believe. That's what most success though, like the story. Yeah. I mean, I think a lot of times like it feel good when you go to a city like we went to Atlanta last weekend and, you know, a quick trip come here and didn't know interviews him and bankroll fresh best, you know, best friends, everybody down there off the porch, all of them try to get him and then he won't, he come on boss talk. I think that's the dope part because, you know, they look at what we doing and they know that we genuine. It's genuine. That G word is, hey man. Hey, that's how, that's how I moved in every room. Like thus far, like they know, like when I'm in a room with all these, these people and I'm in a room with all these people is what I'm telling y'all. Like they ain't giving me a genuine vibe. Guess what? We ain't got nothing. I don't care. I don't lose nothing. I never met you before this. That part. I never, I've been, I'm here 30 years of my life. I ain't met you before this. I won't feel like I'm losing nothing. I'm gonna talk to you if your energy is not right. Yeah. And it's hard to explain that to somebody that just see business and just see opportunity. I'm like, bro, I, this is, I put my life in this shit. You see what I'm saying? So I want to be around shit that I want to be around. Yeah. And I don't, I'm not put in a position where I'm forced to be around nothing. I don't want to be around. Yeah. So just all the artists that I don't met, if we been in the room and you watching this, I ain't fuck with you if I don't got your number. Dang, straight up. And that's real because, you know, it's a reason behind it. People need to understand, man, it's a thing called humbleness, bro. You guys been grinding for a long time. You know, top off being this, you know what I'm saying? You guys got a whole group of people, you know what I'm saying? Y'all working well together with others, man. And the movement that you guys are making really is something that can be applauded in the city. You don't see many people like that together. A lot of these niggas is so static. You understand what I'm saying? I appreciate that. It's gonna take that type of structure to bring this city together. To where people start understanding structure and building together. That's what you guys have created with top off being this. I appreciate that. Yeah, yeah, yeah. We watching everything. And we just being ourselves, bro. And what's crazy is, I'm glad that's what people see. Cause boy, we just like any other dysfunctional motherfucking family too. That's what's crazy. Like we have our situations and things in that nation. Of course, but just to know that how people see the overall just of it, you know what I mean? Cause that's really all we want to put out. Like we want to put our music out and we just want to put out great vibes. Show family. We striving to try to build together with others. And I'm talking about being a positive influence and platform. I already told you, 10 years from now, this is what we're gonna be. So God damn, is this shit gonna have Reboot on the side of it? Maybe. Maybe. Y'all to check. Y'all gonna have bottles right here with sponsors and shit. That's what it's about. Yeah. And building it up raw, just like we're doing is because we're saying we know we're building. You know what I'm saying? We're respectful. And we came up in here looking like damn, what's this? You know what I'm saying? We've been broke up in it. And at the end of the day, it's respecting love for all the brothers that do it. You know what I'm saying? The one thing I can say though, man, it's people like you that show up on our platform, show us love and give us motivation to keep going, man. And we realize in life people, God put people in your life, even if it's just for a moment, for a reason, for us to impact each other. You know, so even although sometimes you say you might not have a person's number in your phone, they came in your path for a reason, whether for you to learn something or for them to learn something. You know what I mean? Because what you saying? It was a lot of times like early in my career where I was in rooms and I was just like, man, I just feel like the little nigga. Yeah, yeah. And what you were saying, I had to start to, like I said, I always check myself. Like it ain't nothing nobody can tell me. I literally have to encounter this shit on my own. Like it's a lot of things that somebody pulled me to the side and I won't understand it. It's how I understand it. Like I gotta have the knowing of my own. Nobody can just tell me, oh, this is what's supposed to be going on. Like I gotta feel it. I gotta know what's going on too. And I will say, I'm in these places for a reason. So now that's what I put in instilling to my people. Bro, if you in these rooms, do not think like, don't think that, oh, you the smallest artist in here. Like you in this room, bro. Man. Niggas ain't getting in these rooms. Act like you belong there. Oh, it ain't no act like you, you belong there. Man, the doolest. Man, I had a nigga down there and I hate to keep record, we just did ATL last week. I told the nigga last week, I would like, look man, these niggas fluffing these views up. These niggas are not doing what they say they doing. They been doing that though. Watch this though. And I was really on it like that, right? And I was like, yeah, and these niggas need to, you know, they need to be real. And but the nigga hit me with something then and he said, yeah, but they doing it. Meaning they putting their budget up. They doing the videos. They doing, so they doing it. They doing what they doing and you can't take that from them. Even though it might not be the way that you would like to see it, they doing it. Not genuine, but they working. Cause somebody see it and somebody's fooled. So they doing it. Oh, trust me. We sit back and we talk about the people that do that type of stuff. And we don't knock it. Cause like I said, you gon' fool the fools. Yeah, yeah. You might even get feature money. Yeah, you might get show money. You gon' get, you know, you gon', you can, you can, you can do that. But like you said after a while, that type of stuff, like they're wearing tear. Once somebody scratched that top layer off of you and see like, oh, what's going on? Nobody know this song. I thought it had two million views on you. Like nobody singing it? Yeah. This song over here got a hundred thousand. And everybody singing it. You just start to see what's real. You start to just, you're exposing yourself. It ain't that you're exposing yourself. It takes certain people that know what stuff is like normal. What's, what's generally right. Like when, like when we see comment to like, to view ratio on YouTube, we know what's real. Without even knowing if it's a bottom or not. We know exactly what's real. Cause we done been from, we done went from, I remember being excited. Like niggas don't know, I probably said, we remember being excited, making a hundred views. Yeah. To doing a thousand views. To doing a hundred thousand views. To doing a meal. Like we saw what it looked like. And you have to rejoice for every moment of it. What we, what a hundred, but the bitch got a hundred views. You gotta rejoice. We got the hood. We good. And that's how we thought. But you see what I'm saying now? The internet is such a powerful place. Like a million views don't even change people's life. No. I think I was talking to Google ads today cause I'm one of the dudes that called them niggas, yeah. What's up? You say give you this and you're gonna tell, you're gonna, if I give you my money to get on this Google ad program, cause I don't know nothing about this nigga, but I'm talking to the dude who had to Google. Cause I feel like that's why I needed to go with mine. Most people then put me on here and I'm gonna put you in this. I'm calling Google ad. If I'm gonna do ads nigga, what is it gonna benefit me? I still hadn't done it to have one. But I wanted to talk to the people who are behind these Google ads. You know what I mean? Not saying that I was gonna do it, but I wanna know like what's going on with it. You know what I'm saying? Not just power. Yeah, so that's the game. So I think you gotta investigate it. And I think you gotta be something that's real. We sold clothes here for 15 years. And one of the main thing, everything had to be authentic. You can't go in here and find no fake nothing. No fake nothing. Because that way you know already it's 100. You come over here, it's 100. People can't, if it's fake, it's gonna fade off. It's gonna fall back anyway. You know what I'm saying? It might not fall all the way back, but people gonna see it. Like somebody gonna be like, damn, man, fake. Yeah, they'm faking it. And guess who gonna notice the fake it? The people that got it, that's real. That's right. That's what I was telling you like, we can see it. The people that know what's going on, the people that's in the room, but the fools, you can fool the fools. Exactly. The people who are not in the industry. Because a lot of times in any career that you do, until you venture off in a certain career, your eyes are not open to certain things. So if you're just a spectator looking at certain, oh, they got a lot of views, oh, they probably hot, they this, they that, but they not going down and looking at all of the comments and realizing, that don't make no sense. It don't make sense at all. Yeah. What? You know what I mean? They're not doing that. It got three likes and some Chinese people coming on it. It's not to them Chinese to be coming on it, nigga. They making that money. They making that money. How they come in on something, they don't even speak English, you know what I'm saying? They got crazy comments that they be making though. But it's so real, it's so good. It's so, to me, I appreciate it. Like I appreciate when I post some and they get like 200 likes or something like that. Cause I'd be like, this ain't type of content my people like, then I can post some and it's going to get 20,000. It's telling you. It's training you. It's telling me, like it's giving you the blueprint, but you got to move forward to even, like not even watch, cause watching is something you're going to do just period. But you got to be moving forward and you got to keep doing everything out there that you can to even see what your people like. So I get to see what my people like. I'll be like, all right, cool. I'll post something that I personally know won't get there for the people, but it might get the people that I need to see see. Everybody don't understand everything. I got you. You see what I'm saying? So I start to know how to always give or something. So you got to listen, nigga, give or something. Yeah, I know, I know, I'm lying. But then sometimes you got to be scared. Aren't you scared that it puts you in a box too? Because when you push out something and you know, you people like it and you can push out something very similar to that and you know, it's going to get views because that's what they're looking for. You don't want them to be trained to just like that. You want them to be able to like other stuff. I'm with you. Cause my whole career has been based off of that. Me personally, if I want to go like viral right now, I can drop a twerk song. That's always been a lane that's just- What they look for. I can, I can swing in that motherfucker like I'm from Houston. Make twerk videos. I can drop it. I can drop that shit. And I personally know I can do wonders if I stay just dropping old songs, right? But I know for a fact that I push out other music in my catalog cause I have a fan base that wants different music. And they might not be as big as the fan base over here that want these club riggers. But I know I got to feed all these folks. Like I'm going to get back to y'all. I know y'all are there. I know y'all ain't going nowhere. I can drop one of them a year. One a year. Yeah, and they going to love it. They going to eat it up. One a year. And I can come over here and feed this whole fan base right here cause this is really what I love. This is my passion. I just know this right here is the paper. This is where I eat. But everybody don't have that to be able to see that. But you articulate with it. Ricky Booker told us that. He says you know a hit. You remember that? I remember that. I know what I need to do. I didn't know exactly what he's doing. I know what I need to do. I hear pretty much what he was saying. Yeah, because he said he does. You know a hit. You know what you're dealing with. And he said, that's why he said, I'm going to be honest with you. He said that's why he said that. He don't need no manager. Right. I said, damn. He said most of these guys, if they really know what they're doing, really don't even need a manager. That's what that nigga told me. And Rick wanted to go the way that the industry is now. Yeah, the industry way you can eat. He said it's different than what it used to be. It's most definitely different. That's what he said. He just wants, he get it. Yeah. You know what I'm saying? He gets it. He gets it. Yeah. That's truly a blessing that you guys came together like you did. And then afterwards, it ain't no hard feeling. It's love. Right. No, it's never. You see what I'm saying? But there's a lot of people like you. You know I'm real with it. There's a lot of people can't do that. You know what? That's a talent in itself. They mix the personal. And they let the personal outweigh the business. Like when we doing the business, we always going to get the business clear. The business is the easiest part. The hard part is me being your partner. Me being able to say you my friend. Me being able to say good things about you. Cause in the business, you can like, in the business you see so much bad stuff that it'll make you turn a person down and they ain't personally who they are. That's just how they do business. I think the money hungry ones are the ones who always get in their feelings because they want to be with you forever. As long as you keep going up, they want to be by your side all the time. They're not looking at you and like, okay, well he knows everything that he needs to know. It's his turn to take this journey by himself now. I did what I'm supposed to do. Good luck, shake hands, part ways. Some people would like, no, I need to be with you all the way. I put all this time in. So I need to be reaping the benefits for as long as I can reap it. Man, the beauty of my situation is like just working with me at this point, like in this city, you should be able to go work with any artist saying you was attached to me. Cause I still like do just good business with everybody. I make sure I don't leave a salutation nobody in my life. Like it's so easy to do that though. I feel like you go out your way when you fuck folks over. You want out your way to lie. You want out your way to steal. You want out your way to do something. Like it's so easy to just be. And you got to remember who you messed over. Because you might forget it. Turn around a person, you know, coming after you or whatever. So with them change shining, damn change shining man. You got that neighbor. Boy, you know these mouth shining, change shining. Boy, you gonna stop all being this in the building man. I got a question about the music. How does an artist get global attention? So to say, because then like, you know how sometimes you go from city to city? Like we went to Atlanta and we asked somebody like, hey, who's hot out here? What's going on? And they told us and we're like, I never heard that before. It's like every city you go to, there's always somebody that. Y'all can name people from here and they'll be like, who? Like who? They don't know. But how can you get over that hump of just being a local artist to be, you know. And he should be the guy to ask. At this point, the internet. Now when I say the internet, I'm not saying it's a certain platform that you can go to. I'm just saying when you trying to be like, known around the world, the best way for people to see you everywhere is the internet. Now, how do you get seen by everybody? That's where it becomes strategic. And I can't even answer that. I can only tell you how to get as big as I am. Like that's what I always tell my partners. Like I can't tell you, like you always got people that tell you what to do. You need to be doing this. You need to be doing that. I can only tell you what I know. Okay. Well, tell us how to get as big as you are. Well, I grinded on the ground first. Okay. I was passing out flyer CDs, running around doing open mics, open mic nights and stuff like that. So that ain't the game like that no more. So the internet now, you know, somebody that says you need to get your TikTok, get on your TikTok. And somebody that never eat, that ain't even savvy on none of the socials. They won't be able to get on TikTok and just roll. So it's one of those things where you just got to jump in that water and like, you got to just try everything. Because even when you talk about TikTok, you have some people out here who are so silly. I mean, they put some stuff out on TikTok and you're like, how'd that get all that views? And it's just, it's, it's... Because TikTok is based around kids. I love the internet, man. It'll tell you exactly who you are from their perspective. I like it, man. Because a lot of people don't, that, you know, if you got tough skin, you should love it. You know what I mean? And if you're good, you should love it. A lot of people, let me tell you about internet, bro. Internet is the funniest place to me. Let me tell you why the internet is one of the funniest places to me. Because a lot of people get stuff used against them that they post it. You post it against my boy? Yeah, yeah, yeah, yeah, yeah. Did nobody, like... I'm trying a lot of big name folks do that too. Nah, take me to them. You have niggas like Kanye's and, you know, the big artists, they go viral from motherfuckers in they bushes catching shit. You know, vulnerable moments. These niggas set their cameras up and do the dumb shit and then regret it. I never set my camera up and do nothing that, you know, you see what I'm saying? That would be embarrassing to myself or that I feel like I can't take. Like, you see what I'm saying? Like, even some pictures that I might do, I'm a funny nigga. Like, I don't care, Mike. My personality is funny. I see certain blogs, they'll post a picture that I might have posted trying to be funny and they'll post it with my music. But I'll always, I'll be mad for a little bit. But at the same time, I'm like, I posted that. So I'm not mad at them. They went and did what they done. They went and took the best entertaining picture they could. Fuck them, though. Cause that shit lame. But I understand they job as well. But that's what they do. They got a job. They twist and turn everything to make, just to get cloud, just to get, you know, people look at it. They gotta get the traction, you know. And that brings traction. Oh, you still gonna buy Jupiter? What's up? Listen. I'll be your man. Let me tell you, like the internet is funny cause look, I posted that shit on my Twitter. Oozzy liked it and all his fans, if you go to that post on my Twitter, all Oozzy fans are replying to it. Oh my God, he liked it. Are you gonna buy it? Like, and these are kids. I love it, man. You know, that's the way it be, bro. Like, shout out to Oozzy for even, you understand me? I mean, he watched it and he laughed. Yeah, is that what it was about? Yeah, yeah, yeah, yeah, it was hilarious. Yeah, no, I think, I think you're right. How, who's selling this land? Of course. Who's slanging this shit? I need to get somebody to plant it in my pocket and see if I can't sling somebody more. Yeah, yeah, yeah. That's the way it be, man. So, you wanna, what you trying to do? You trying to up him one right now on the award? Yes, sir. Okay. Uh-oh. So we have an award, look at his face, for Lil Ronnie. And it says presented to Lil Ronnie, AKA Mr. Ronnie Wright. Yeah. In recognition to your many years of service to the rap industry, not only as a rapper, but also as a writer, creating hit after hit, year after year. I sure appreciate it. Say it, man, that's, like I said, we, there's some things that go on in the city, you know, and I'm gonna be honest with you, we be trying to make a stable point and we've done it at time and time again since we started the platform, you know, where we do things in a way to where we try to figure, this man's something else, which we try to figure out how to, you know, we came with this platform and we came with a way to where we wanted to give people roses while they were here. And I feel like this was what, you know, this was what we would do. This is dope, bro. I'm putting this in the studio. Yeah. I appreciate y'all like y'all being so genuine, like y'all been genuine outside of like this shit. Yeah, yeah, yeah. But talking on the air like, you know, you text me. Yeah, yeah, I'm gonna text with y'all. Yeah, yeah, yeah, family, yeah. Like we like this shit, this is, I appreciate it. Yeah, yeah. Like I said, I do, like I tell you, anybody that come across our path, I always gonna say it's a reason God put them here. And we care about people. Sometimes we tend to care too much. Yeah, she be mad, I buy a lot of plaques, that's what she's saying. No, no, no. But what, how do I do? Because we all like, we slow down and I'm appreciating how it's going on. Yeah, yeah, yeah, I'll go on at first too. You know, the reason why too, because a lot of people haven't, they've been in the game so long and they have not been recognized. Recognized, you know what I mean? So in the beginning. Not like you, you get recognized, but still. I mean, I appreciate y'all. This is one life, bro. Yeah, yeah. You wanna give people roses while they're here. Man, you got one life. Like that's why I try to do something where everybody say why you so busy. Like man, I'm gonna be out of here. I tell them all the time, like bro, like niggas be, it's down to like this type of shit. It's just like, muscles. You wanna leave a legacy. Like, how do you know what you look like in shape? Like you only got one, like you can't render that, you gotta go get in that gym. Like you can look at everybody else fit. How you wanna do it? Yeah. Like do you wanna see your body? This ain't a creative player. Like this is really you like. Yeah, yeah. You gotta go work for that. I appreciate you. It's different, bro. Like I said, the writing and the way that you put that work in and say consistent for all these years, it has to be applauded in many ways. You know, a lot of the, like I told you early when we started the interview, a lot of people who start, you know, they don't just absolutely finished, bro. They hit a bump and they give up or somebody's discouraging by saying something to them and the next thing you know, they so caught up in anger, they can't move forward. I'm telling you. Or depression. Yeah. Or depression. A lot of them is depression, bro. A lot of them, I've talked to them right in the seat you sit in. Not that secret, we just got that one. We just got another place to sit. But in that place where you sit right now, in that exact place, you know, a lot of them have said here, I ain't put some of the videos out because it was just, do I want to put this person out there in that light? In that light. That's our crazy deal because of the way that they either, they ran it, but it was more of a depressive run. I'll say this. Sometime, like the depression and that dark space when they can get it off and they can see it and people can see it, don't ever think y'all are shining light on that. Sometime you just showing the vulnerability of a person. But sometime those artists never spoke their whole career. That's true. Because I never seen them on a live show. And they're just spilling it and that's all they have to spill because that's all they've been dealing with in their heart. So, like it's down to like the record I got New Year's resolution, like just being vulnerable. Sometime being vulnerable is the best thing that you can be as an artist. Like you let people in, you let people feel you for a minute. Like cause I'm not one of them artists that just put my personal out there. Like I'm not, I'm never gonna, you're gonna never see me argue with my girl. Like you never gonna see me mad at my partners online. You never gonna see me doing certain things that a lot of artists do for. And the bigger artists that are out, the reason that they are bigger is cause they are just open books. It's like, you see what you get and I get that. But I know I have a lot more to protect. So I'm like, all right. Like I was talking to somebody backstage and he was like, man, I can't wait to you. You know, you this big and this big. Man, you're supposed to be this big. Bro, I'm seen her chopping game with him, right? He chopping and he just like, bro, I really rock with you. I'm like, and I looked there, bro. And I said, if I was as big as the names you name, you'll be having to tell security that you know me to even get to me, bro. We couldn't be sitting right here. That's right. I said, bro, I love my position, bro. Yeah. Like, don't ever get it messed up and think that I'm in my position and I hate it. Like I love it. I get to look at the whole just of it. I have partners that are those celebrities and they are treated like animals. You know what I'm saying? Like I can go somewhere and people gonna come up and say, Lerani, I like what you're doing, bro. Respect. I see you eating with your kids and they moving around. That's it. I love that. Like, yeah, do that. But when you have people walk up to you with their phone out, I've seen my people in them get treated like that and they don't know whether somebody is doing something bad to them or good to them. So their energy just automatically, and I feel both sides. Like I be like, I don't feel that. Yeah. Sometimes I really feel like that makes an artist hate what they do. What they do? Because you can't go outside in peace anymore. You can't do things. That's why they put their kids in private schools and do certain things with them because they can't get peace. Paparazzi and everybody's trying to get that cloud, trying to take that picture, trying to see them. You know what I told you? Like, you got Chikanya and he gonna break a camera when he's just not feeling it. Cause it's like, you're treated like an animal. You know what you go to the zoo? We go to the aquarium. Them animals are doing what they do. Animal shit. And everybody just sitting there like, ooh. And taking pictures of videos. And monkeys throw shit at you like, get the fuck out of here. Like, that's not even my real fucking home. I don't even like being looked at like this. And that's the same like feeling with artists like, and they have to understand that they put theyself in that position. That's ridiculous. So like I said, it's always a choice and you always gotta look at it both. But as fans though, sorry, but as fans, fans look at them as, you knew what you signed up for. Some fans, those are the ignorant fans that try to do that. When the fans, if a fan tell you, you don't want to be seen, you knew what you said. Like, you're crazy. First off, you need to fucking go home. Like, something wrong with you. Because I'm a human like you at the end of the day. I went through all of the great schools that you went through at the end of the day. Like unless I'm fucking Diggy Simmons or something. But it's like, the majority of these people have overcame things that you overcame as well. Like they're still humans. They just successful and they making a lot of money. I really, I like Robert Smith always talked about him. Years before anybody else even knew who he was, he a bank investor's richest black man and an American black man in the United States. And he lives here in Texas. He's living in Austin. Nobody knows that he's worth eight billion. He's worth eight billion. Eight billion! And your brother. And he can walk right in here and sit down and nobody want to even know. And that's dope. And you see me writing? Yeah. But you know, all these different engines. Yeah, that's dope. Because you don't have to deal with all of it, you know? I can still move, groove and niggas be like, runny, I'm like, yeah, he dancing. That's the smartest thing to do. Great, I'm great. God, it's good to me. I already know. But why is it only in this industry that that happens? Because actors, people will see an actor and maybe go up to them or maybe look at it. I'm like, is that such a such? He looks familiar. Is that the, but most of the time they might go up to them, they might not. But entertainment business, as in like a rapper artist singer, you gonna get bombarded. That's crazy. It's dope to be in that light. But you know, it's mega stars. I feel for them. Yeah? Because I wouldn't say your talent is what makes you a mega star. Your talent is not what makes you a mega star. Because talent is one of those things where everybody that like, for everybody that like Drake is somebody that hate him. Yeah. So it's not the talent. It's just like the extra, it's the extra things that you do outside of that. And you know? Bro, I feel bad for them. I remember Lil Wayne came to a spot where we was at, we all, everybody else was just walking around, we kicking in. I'm talking about the, you could have seen the Migos walking around. We was all having a good time. But when Lil Wayne came, listen to me man. Everybody was there, French Montana, we all kicking in, nobody ain't tripping. But I don't know what the hell going on. When Lil Wayne came, it was niggas in black suits came in first. I don't know what's going on, but this nigga got everybody. This, it's all right from here to that damn highway out there, just formulated out of nowhere. And I'm talking to him like, what the hell going on? They say, oh, Lil Wayne is coming. Yeah, I say, what the hell? All these people in here, y'all tripping. But this is the energy he brings. And as soon as he walks into everybody, just grafted straight over there. And the whole, like one girl just starts shaking. You know, I'm like, what the hell is going on? I'm here with him. I don't know what climbing over the wall, trying to look type stuff, bro. I mean, this is the energy he brought. See, I didn't even get all of that. No, you wouldn't check it. Yeah, Tia, I don't get that. Tia come there all the time. So he walks in and goes straight to the booth and come back out and he can walk around. But Lil Wayne, nothing like that. I don't know what that was. I'm just telling you what happened when I was there. That's Tune. That's Tune, like he gone, he put, Wayne is one of them ones. Like, Wayne one of them ones. Like every rapper can say, Wayne one of them ones. Yeah. Like, and you know, as rappers, you know, rappers don't like giving nobody credit, but they sales. They think they the hardest. Yeah. When you can say, that's Lil Wayne. Yeah. Wayne know that he got to come with Secret Service. Damn sure do. I can tell you that much. Got to. I've seen it. And like I said, you got to realize what we're at, everybody in her business owners are, they belong in the room. But the room changed. Hit the energy change. When he came in, you know what I'm saying. We went to the party with your God and then we in there, everybody chilling. But when Lil Wayne showed up to this event where we were all, it was totally different. He was the only one. Nobody else really got that. He was the only one who ever, and a lot of them been there. You been sitting niggas for years? Hey, everybody out just named one Lil Wayne though. Hey, and I respect in love, everybody out named, but they ain't Lil Wayne. It's a whole different. And the funny thing is, Wayne hasn't put out anything for a while. It's still like that. And I guarantee you, if he walk in. It's still gonna change the whole thing. That's Lil Wayne. Why is it like that though? He's so hard. He's hard. I'll tell you why he hard. He's been consistently hard for so long, whether you don't like, cause I don't like Wayne with so much out on him. That's me and Ethan. I'm gonna tell you what, but that don't discredit all the Wayne I love. I don't like anybody at all too, except from T-Pain, that's about it. Really? Not to the extent. Even T-Pain, T-Pain in his hottest days, he said, only niggas I'm giving a pass is Wayne and Kanye. We talking about Wayne. Remember who I named earlier? Yeah, yeah, yeah. Kanye. Like these are the niggas that's like. Kanye will get that same in it. Yeah, if he ever, but he never did. I never met him yet. But I know it's a different whole world when it going down. Can you ever met him? I ain't met Kanye. I ain't met Wayne. Really? I met Drake. That's dope. I ain't met J- See these is, J- When I get into a room with Jigga, he is slow. Hey, you niggas in trouble. He ain't in trouble. Jigga, man. Jigga, man. Well, hey, man. Lil' Ronny, we love you, man. I love y'all too, man. You're our brother, man. You are family, man. That signifies it, man. This is love, man. For show, for show, man. Now, like I said, we came out as a podcast. We was going to give out awards and give people roses while they were here. You remember me saying it when first started. And that's how we getting down, man. Thank you so much, man. Man, I appreciate boss talk 101, man. Like I told y'all before, man, y'all keep being great. Y'all keep getting them names here. I'm going to personally make sure I get J. White to cut them. Oh, really, man. That's all I needed. But show, we're going to do that. Check it, man. It's been another great segment of Boss Talk 101. And we out. Lil' Ronny, we here at Boss Talk 101 would love to present you with this award. Just to say thank you for all your hard work. And it says, presented to Lil' Ronny, AKA Mr. Ronny Wright, in recognition to your many years of service to the rap industry. Not only as a rapper, but also as a writer, creating hit after hit year after year. 20, 21. J. White, I appreciate that. Save me. I'm giving that rose of white out here, bro. I'll let you boss talk 101 yourself.