 Karen Marjorie, for example, has two million followers on Snapchat. Last week, she launched Karen AI, a chatbot version of herself that fans can talk to for $1 a minute. Marjorie claiming it was trained on more than 2,000 hours of content. Tom, is the chatbot the first big new tool for fans to connect? Well, it's certainly the latest new tool for fans to connect. Chatbots that are mimicking the person you're a fan of, so you can have a personal conversation with them, does seem to be the next step in what has been going on for a long time, which is I want to get closer to the idol or the celebrity or whatever it is that I'm a fan of. We're going to be able to do stuff with licensed characters and stuff like that that no one's ever going to look to sell. But boy, the things that they're going to look to do to Mario in the comfort of their own home would probably make Nintendo's toes curl.