 Hey everyone, my name is Bhavish and today I'm going to talk about result focus design solutions so How many of you are here are developers basically or business owners quite a lot. How many of you are designers? Good thing. We have less number of designers and more of developers here And this is the exactly going to help you right so most of the times we kind of you know Create it ourselves like we don't need designers etc. And that's where you know, this will really help you So this is the result that you know our one of our clients recently got and this was like immediate result for them. So like before that they were doing Facebook ads They had funnels and everything but it was not really working nicely for them But the thing that you see on the top was the instant. So this is a kind of a spreadsheet where You know, you are seeing the revenue per day for them You know that they were getting before and after making few design changes and you know some of the changes in the funnel They instantly see the revenue spike. So that's kind of a impressive impressive jump over there, right? So there are things that kind of you see in from daily life You might read that in article etc. But this is where I was actually able to implement that and see the immediate result So even though it might sound generic, this is what you know, you can implement and it will really help you So we will see one by one like you know What the result focus design solutions are and then how you can use that into your business, right? So And the problem, you know is like most of the web pages and landing pages or even the bacon are like kind of Design to impress, you know When a developer is doing that If they either they don't focus on the design when they start focusing on the design They kind of you know start to either impress or no goals or they want to stuff everything onto one page So they have like, you know, we okay Usually I recommend like, you know, we can focus on one thing and they say like no This is also important and that is also important and we want them to do this also and that also So they end up, you know, not focusing on anything and the reason doesn't come for them, right? So or they are not following the best best practices and the problem comes when Developers and founders have their own opinion, right? There are no baking for that no logic for that but they prefer certain colors or certain fonts or something and you know, they kind of bring that Opinion into the thing and not optimizing the entire journey so For example, if you are creating a landing page all your focus is on one one thing So we'll look into this one after another and then we'll kind of, you know, go to the solution So the common mistakes we have already seen sorry So what is it and why why does it matter, right? So result focus design is like, you know Created with predefined and goal and everything on that page supports that goal So if you are let us take an example of a landing page Like if you are creating one thing you need to first of all define like what do I want to do the on this particular page this particular page When I've used it visits this, you know, when he's done by the, you know With the page by the end of that page, you know, what I want him to achieve, right? So if you have that set goal, right? You can and the importance here is like, you know, if you if you really need to nail this down You can have increased conversion, you know, increased conversion basically means increased revenue It helps you achieve your business goals. What I like and if you are not looking for Increased revenue, you might want some additional leads or you know, like you want additional sign-up Sorry mails or whatever and if you are looking for, you know, like to Design the back end part of the thing in that case you want the user to achieve a certain task, you know Like you want him to be able to complete some certain things, right? So that's where that can really help Let's see how to do it, right? Okay. So these are the generic tips But again this work for the that particular client It helped them increase their revenue if you implement this it will also help you increase your revenue So, you know, we now have a exam, you know, like this is for us We have a proof for that So start with the end goal like by the like I said, you know by the end of the page When he's done with the page, what do you want him to do? Like do you want him to buy something? right, then All your focus should be on that and whatever doesn't help with that, right? You can probably remove that. I have seen like, okay So one of my client I was you know, we were creating the page and they were like I want to highlight this documentation and that documentation and the relevant products and all I was like, okay Let him purchase this particular product first if you purchase if he purchases this then he's going to kind of you know Purchase the additional product if he's not buying this product He's not going to buy the next one either, right? So start with the end goal if you have, you know one particular goal Users will kind of you know achieve that and then they'll be achieving the next thing one page one goal We talked about he will you to a data? so the client that we were working with Were focused on you know, like so much of Facebook at revenue and they were like we do the ads, right? And it will work for us and it was working for them and we evaluated the data and we looked at okay you have created this page but 50% of your clients are coming via mobile design, okay, so they are visiting your site on the mobile and You haven't you're even optimized the page for the mobile, right? So we focus on we saw the data and Because of the data we were able to figure out like okay This is where the users are going and then we kind of you know improved the page Kind of you know make it mobile friendly and that also helped us you know in Increasing the revenue immediately because now the users on the mobile was having better experience and a result and they were you know Like be able to purchase the thing You will have to copy again, you know, so Copy is as a designer what happens like we design the page and then the copy is kind of added later Okay, this never works out because you needed to define your journey earlier, right? if you define the journey you will know like this is what I exactly I need to talk to the user and Based on that design the designer should be creating the design not the other way around like we create the design first And then you will fit in the copy Sometime your designer will also say like you know trim this copy a little bit. You should not be doing that Right, you should be defining your coffee first. Okay, evaluate your coffee. This is what I I need to tell to the user and then the Create the design around Address all their concerns, right? So there are two kind of frameworks for lending pages the idea PS So it is kind of you know like you grab the attention of the user first sorry So you grab the attention of the user first and then you know like you get them interested You kind of create the desire for them and then you ask them to take action, right? So this is one framework of you know creating copy for this otherwise BS Which is basically problem agitated and solution So probably this is the framework you can use when you are kind of you know creating the landing page Use social proof as much as you can So I have seen this you know like the users do testimonials. We simply kind of throw some testimonials some statistics this and that and That kind of you know doesn't really work out in my opinion testimony is the best thing that you can Use on the page, but you need to do it, right? so With testimonials what we do is like whatever the Customer has said to us we kind of you know simply push it on the page Instead this testimonial could be used as a great Copywriting tool, right? So instead of us telling them if some and user is telling them like we also also do kind of check the Amazon reviews before We buy we are buying the products basically we are kind of confirming with the other users like you know Whether I should be buying this product or not so if you Use that copy to address that kind of kind of concerns or whatever, right? I think they can you know Utilize it better and testimers can really help you convert the users into a buying user Right images could be magical. This is kind of you know instead of using stock images. You can probably Create and show some skin shorts, which is kind of real and you know really helps them Or a video maybe but again not a video of that kind of a generic You can create show a video which really helps the users see the end result Like whatever they want to achieve and then it could help and at the end of the page You should have a powerful CTF course right which asks for the sale so that that study buyer psychology again, this will help you Understand the end user perspective and based on that you will kind of if you don't end up implementing it yourselves At least you will agree with your consultant or designer or something, right? and finally You need to experience what the user are experiencing so as a developer you might be Checking your mobile responsiveness onto desktop, which is fine But the pages don't exactly behave like that on mobile version If you experience it in mobile it will behave a little bit differently your typography will look a bit different Experiencing will be different right so if you experience it that you will be able to spot problems And if you fix that problems, you know it will help your end user and as a result you will have a better sale So again, this is kind of you know summary of that. It's easy basically, right? You can start with the goal you try to follow one page one goal and analyze your data experiment And I think you know that will really help you improve the landing page or you know customer experience If they have a better experience or you will have better cells and best better cell everybody is happy So thank you. My name is Bhavish and Thanks for listening to me