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Published on May 31, 2009
Want to do guerrilla social media marketing but don't know how to begin? Here's how you can use free tools to listen to and track conversations on the social web about your company, products, or industry.
This video tutorial will show you how to set up an easy, organized social media monitoring system using some great free tools:
1) How to quickly set up your social media monitoring program using 2 free tools - Social Mention and Google Alerts
2) How to organize and manage your feeds into one location - Google Reader
These basic steps can be applied to any RSS feed and any RSS feed aggregator.
Once you have your social media monitoring system set up, spend at least a week listening, gathering data and discovering who your industry influencers are.
This methodology will help you identify who the champions in your industry niche, so you can join in on the conversation, better represent your brand, build a stronger community,