 It's great, welcome everyone. My name's Matt Halliff. I'm one of the founders, the director of a social enterprise called Reading Digital. And we are the digital agency that developed the Co-operate Smartphone app, so I'm here today to talk to you about that and how you can get the most out of it if you have a listing on there or if you like a listing in there. Felly'r app yn cymryd cyfryd iawn. Dwi wedi bod wedi bod yn rai i gyfryd y ffono'r app yn oed dwi'n ddefnyddio'r ffon. So dwi'n rai i'r ffon o'r pet tr cuiw? Felly wnaeth y bryd am gynnwysau gwheil, a rhoi'r ffono a gylurio gwahanol, ond ond wedi cael eu hunain hyn, ond a dwi'n bai i'r 3g hyn y chwarae conseguir hynny. Mae'n amlwyr o'r meddwl sy'n gyroedd i cultured, hwn o'r meddwl hyn y gwahanol, Mae'n fawr i'r iPad a mae'n fawr o'r fawr o'r fawr i'r Android smartphone. Mae'n fawr i'r BlackBerry, mae'n bwysig i BlackBerry, yn fawr. Mae'r Android o'r app o'r mobile, mae'n fawr i'r app. Mae'n fawr i'r app o'r iPad o'r iPhone. Mae'n fawr i'r cooferau. Mae'n fawr i'r app o'r cooferau, mae'n fawr i'r app o'r iPhone. Mae'r ring ridd o estrutel gwnau, beth mae'r ring is legsot. D Townloadyn iawn bitwch beth, yna sydd ddweud runsion i'r appog lanfer, trwnau eich gallu dda i fynd i un periais gwygol.再見, o fel mae'n sma attacks, Gallwch ychwan´r Android smartphone, yn callu cymdeithasio i gwyb노ch Ñr encounteredydd, a os ydych yn arcoff iddy wahanol o bethtu'n athunderod ymrwahol. Fel chi, fel ychydig y gallwch chi'n cael ei adeilad y cwmhlynyddu, ddigon, mae'r gwaith y gallwch chi ar mawr cwmhlynyddu. Rwy'n ei parodyd ynghylch yn gwahanol ar fy cwmhlynyddau, mae'r cwmhlynyddu wedi unig adeilad y enclosure o'r�도fyrwyr dridd. Y'r cwmhlynydd adeilad y fi'n debyg â'r pwlaethau. Mae'r cwmhlynydd ychydig yn cael ei wneud, a'r cyfrydd mwy o'r meth. Mae'r llomwyr yn gwirio ar d Llwllian i'w ddweud yma. Felly'r candyrych mae'r gymре 오�!!!!! Bydd yn gweithio'r waith unions? Felly you'll see different stories in this at the top which we like to call a Carousel partly becaux that makes this have fun You can see different stories that are on there There's quite a few stories about this expo today and about what you can get out of the different exhibits that's quite good that allows us to promote stories that are of interest in the liflere walker space particularly elegant the related consumers This is more of a consumer facing app than something that's just for the co-op community. The main functions of the app you can find on this screen. So, if we tap on the Find a co-op button, we will get a pop-up that asks whether it's okay for the phone to teleco-operate our location. Now, the really cool thing about that is that that means we can show people the co-ops that are near to them, so instead of having to look through this massive listing o'r ddweud yn ymgyrch o'r ddweud. Mae'n gwybod i'r gweithio cyffredinol i gael ymddangos yn ymgyrch. Felly, mae'n dweud yn ddechrau ar y dyma. A ddim yn edrych. Mae'n ddweud ar y cyffredinol yn ymgyrch ymddangos, fel y gallwch chi'n ddweud y cyffredinol o'r ddweud yn ddweud. Mae'n ddweud o'r ddweud o'r ddweud. Yn dyma'r ddweud o'r ddweud, mae'n ddweud o'r ddweud o'r ddweud. First they eat and drink co-op so near where I am stubborn right now. It tells me how far away I am from those co-ops. If you've loaded in Manchester you'll see you're like metres away for dozens of different co-ops where we are right now which is great to see. You can see we have a rotational at the top of the topical stories, in the badlight category. Scroll down the listing and see all the nice results, and we'll choose one. So this really, if you're a co-op, this is your place in the app. y dyrectrwy listyn, ok? So, this is what you need to be concerned about. If you primarily want to get the most out of the app, you'll be interested to see whether the details on this screen are correct. Have we got the correct address for you? Have we got the correct email address and phone number? And also, because we've only recently launched the app, we've not got many pictures, and pictures make a massive difference to how accessible your co-op appears on there. And it's great to have a picture of, you know, the inside of the shop, or some of the produce, or some of your workers, just to provide a kind of nice friendly face and to provide that kind of insight to what people might expect when they interact with that co-op. We'll just scroll down the list, so... Now, you'll notice that we can check into a co-op, and this is one of the really interesting features about this app. It just takes it beyond being, you know, just a simple directory app. By checking into a place, you can tell the app that you've visited that shop. So you might have shopped there. You might have just visited to have a look around. And those of you that are using the app will notice that this expo is actually in the app as a place that you can check into. And I'll talk a little bit more about that in a second. So I just scroll down the list. You can see that we've got phone number, email address, and you can also report incorrect details. So if you go on your co-op listing, you need to think, oh, this is all wrong. We've got this information from. And it will pop up an email, and you can just type what the problem is, and we'll get it corrected. There's around about 10,000 entries in this app. So you can see how maybe a few little errors might slip in. So what we're doing there is helping the people that use the app help us to make sure all the listings are accurate. Okay, so I'll just go back. I'm going to choose one of these stories now. These stories are a great way to really promote your co-op in the app because these stories aren't sensitive to where the user stood. The user has to be stood quite near to your co-op in order to see your listing primarily. But with these stories, they're just kind of like, kind of like, you know, blog pieces or news pieces. And they can talk about the kind of the real stories behind the co-op. And their role is to really kind of sell the difference why it's good to choose co-op, showcase the passions of people behind these co-ops, and talk a little bit about the kind of stories behind them. So you can provide one of these stories to us and we can feature your co-op in the app and give it a really prominent position either on the home page or in that rotator at the top of that listing. So that's a really good thing for you to do. The stories that you provide should be quite short because obviously people aren't going to sort of sit there on their phone and read really long pieces. So, you know, five paragraphs probably tops a short story, good picture, ideally featuring people smiling, showing some of the produce, you know, showing the difference that you're making. And we can also link that story to your co-op. So when people have read that story and they're really sold on the values behind your organisation, they can see where you are, get your contact details, jump through to your website, et cetera. So we'll click on Unicorn, which is a local co-op that you're more familiar with. And the app features mapping. So on the Google Android, it features Google Maps on Apple devices, it features the Apple Maps, and you can get directions to and see what your co-op is in relation to you. Again, that position of the co-op is something that you might want to check, just to check that we've correctly translated your address, put the pin in the right place for your store or your office to scroll down. Now, remember before when I said that you could check into co-ops. I'm going to talk a little bit more about what that's all about. So basically, every time someone checks into a co-op, that scores a point. Now, with every other app on smartphones, the purpose of scoring points is to compete with people and to try and get to the top of the table. In some things like Foursquare, you can compete with people for money-off places and stuff like that, but we thought, well, actually, shouldn't we reward people for co-operating instead of competing with each other, and that would really give a practical demonstration of what's great about a co-operative movement. So, instead of you scoring points for yourself, you score them for everyone. So by checking in, and this is the actual challenge that we've got going on now, so if you've got the app, you can follow on with me here. We're after 150 people using the app to check in to this venue. And if we reach the target or exceed the target, everyone that's checked in will get free chocolates from the Divine Chocolate Stand in the Expo. So that's going to incentive free chocolate, probably the best that we've had. So the idea here is that by cooperating with each other to meet the target, everyone wins. So we're giving them that practical experience of co-operation. Scroll down here. Now, with the challenge that we've got going on at the moment, the reward is free chocolate. With other challenges, obviously that's not going to work because people can't get on a train to Manchester to come here just to buy the free chocolate, etc. So what we're interested in getting from co-ops is rewards. And this is another brilliant way to get exposure in the app and also to drive more customers to your outlet. So I'm just going to tap on the rewards here. Here's some example rewards. We can put these rewards in. There's approximately one challenge every month and quite often the challenge is a theme. So we can have a challenge to go out and buy ingredients to cook a meal completely from ingredients from co-ops. We could have something to go out and get a new outfit for winter or whatever by just shopping a co-op. But we can put these challenges out there. What we're trying to do is we're trying to change people's behaviour by nudging them to choose co-operative instead of regular business. So these rewards act as an incentive for us to do that. And we know for a fact in the challenges that we've run before people will actually seek out the organisations that have rewards in order to spend their voucher or to get their freebie. Now one example of a voucher that we've got coming up for the next challenge is £2 off for every £20 you spend at any co-op food outlet which is going to be a great incentive for many people to have a branch of co-op food wherever they are. This also works particularly well if you've got an online shop because we can put your online voucher codes in there or it could work well to you've got a single outlet locally and we can provide that to a lot of people. So we'll just kind of move forward into the future when we complete this challenge. So we've got 167 people who've completed this challenge and now the rewards are unlocked. People are going to get a message called a push notification so you don't have to have the app running it's kind of like getting a text message to say we're having completed the challenge we tap on the rewards unlocked and you can see where they were all locked they're now unlocked and we've got access to our rewards after I've done selected lines I'm not sure that's so ethical to the people what's going on over there we tap redeem code and you can get a code there we can also insert a link on our page on your website that has like a PDF voucher to download or some further information about how to claim a reward so it really is quite flexible sometimes people are just giving us money off they're giving their customers anyway so they might have something where you get 10% off your second purchase some people are just giving us that same voucher that they're geared up to deal with anyway bunging that in the app and they're getting a few more customers when the challenge is completed and getting some exposure to their organisation through the app so that helps them so how do you get your listing into the app well this app was developed by QOPTUS UK so you go to the QOPTUS UK website and you click on the link at the top there that reads directory so I'm just going to click on that now and this gives you the online directory which kind of feeds all the data into the app so you can browse and search this directory and see all the information in the app from a desktop computer and show me that so let's have a look at one of the one of the map feeds here so you can see we can also present all of those directory listings on the map so you can see what the geographic spread in QOPTUS and zoom in and have a look so really what you need to do to get to the app is you need to get your organisation onto this online listing and then in a matter of days your listing will get sucked down into the app and the app updates automatically magically over the air so we'll go back to the list view and we'll take a look at what an example listing looks like and then I'll show you how to get a listing in first we'll look at 14 in your gallery there and you can see that will be the description that appears in the app that will be the map that appears in the app the contact details at the bottom there will be the ones that appear in the app and see that's where they are so if you want to get into this directory all you have to do is register on the QOPTUS UK site so I've just clicked on the register link on this website you can see there's a little form to fill in there then you can get an account on the site and set up your QOPTUS depending on your exact constitution QOPTUS UK may need to get in touch with you just to check that you are actually a co-operative and once that approval process has taken place your business listing will go onto the directory website and onto all of the apps on iPad, iPhone and Android then you look at 14 in one obviously it's not like a faceless process where you just need to register and then hopefully you get in there are some email addresses and stuff that can give you input so if you go to www.co-operate.coop you can find out more details about the app and there's contact details there and there's links off to the Android store and the Apple store and if you need any help with your listing if you want to jazz it up with an image if you want to report an incorrect detail to ask a question then you can just email listings to www.coop.coop and someone will be back in touch with you about that one really exciting thing about this project as well is that Propheted UK have kindly licensed the app so that other co-operative bodies around the world can use this as a basis to develop their own and a few weeks ago we launched a version co-operate in the US it's called Co-operate USA we had to change the logo to put a little bit of USA on it had to be in red, white and blue obviously so we've changed that we've changed all the kilometres to miles and all the little things that we needed to change and that's now got tens of thousands of US co-ops and thousands of people in the US are using this app now to access the same kind of thing so I think that's a real great example of international co-operation in 2012 the International Year of the Co-op and we're working with some other organisations to build this out to other countries as well so if you're interested in using this kind of basic app as a way to get your own app for your own country or perhaps if you haven't had a chain of co-op stores then come and chat to me at the end and we can talk about that because Co-op UK are allowing you to license that so we're absolutely free in order to do that which is a fantastic concern so that is a whistle stop tour of the app I wanted to leave plenty of time to try and download the app onto your devices and to check into the challenge so you can help me get some free chocolate and I also wanted to leave some time for some questions as well