 Hey everybody, what's going on? It's your man, Cory. Welcome to The Digital Dash, where I'll be giving you guys tips on how to market your songs and get those numbers booming. Now, for those of you who don't know who I am, I'm a digital marketer myself. I specialize in helping artists like you guys get their songs heard through platforms like Spotify, Instagram, YouTube, and a bunch of others. And what I want to talk to you guys about today is how to market your songs on YouTube. Now I'm pretty sure that I don't have to sell YouTube as I'm sure that you guys know how big of a platform that it is. I currently amasses over 30 million people a day and I'm sure that even a fraction of those numbers could definitely help you guys out in spreading your music and gaining some fans. Now, I'm not necessarily talking about how you guys can grow your YouTube channel. That would need to be its own separate video, but I'm more so giving you ways that you can use the platform to push the song within it by utilizing its resources. So with that being said, let's get right into it. Now, one of the first things that you'll want to be doing is actually running ads on YouTube. I'm not exactly sure why, but for some reason ads tend to get a bad rep amongst music artists. I'm here to tell you that that can be one of the most cost-efficient ways to push your music out, especially when you know your demographic. With YouTube, it has one of the best ad targeting systems. I would say it ranks right out there with Facebook, as it definitely gets you results if you know what you're doing and you know how to use the platform to push your songs out. Now with YouTube ads, you're actually able to get extremely hyper-specific. You're able to run ads to people who like certain artists, interests, and even certain channels. So let's say that you're an R&B artist and you think that people who go and follow R&B Nation would really love your music. You have the option to run your ad either at the beginning of ads for people who go and watch R&B Nation or even have your song or your video come up as a recommended video for those people who are watching it or have watched it in the past. Because of this hyper-specifity, you're able to get really deep into your demographic and deep into your niche for a very low amount or for an amount that could really fit any budget. Now in the future, I'll definitely do a video showing you guys how you can sell up these ads, but for now, I think you all should definitely take the time out to learn how to sell up your AdWords account and start running them on your own. Now one of the next things that you'll want to be doing is utilizing music channels to promote and post your song. Now, there are specific channels on YouTube that are tailored to just promoting music that they feel like fits their audience. So let's say that you're a rapper, for example. You may want to hit up a channel like Rap Nation to see what their turns and conditions are for submitting your music and getting it posted to their channels and then having them post you that way. One of the benefits of using these channels is that they already have such large followings dedicated to the types of music that they're posting about. So all you have to do is make sure that you fit their genre, fit their niche, and fit the sound that their fans are looking for. Another added benefit of this promotional method is that there are literally dozens of these channels littered throughout YouTube, ranging from millions of followers down to a couple of thousand or even a couple of hundred. Now, one of the best ways to find these channels is to search artists that fit your genre, your demographic, and fit your niche and find the channels that are posting about them. So let's say that you're an R&B singer and you sound like R.E. Linux or you kind of fit within that style of music. You may want to go in, search her name, and find channels that are posting her new music, her EPs, her music videos, and things like that. Now once you find these channels, all you have to do is find some type of contact information, maybe an email or a social media handle, hit those guys up, see what their terms are once again, negotiate something with them, and get the ball rolling from there. And one of the final ways that you can use to promote your songs on YouTube is by utilizing influencers, specifically YouTubers. And the possibilities are literally endless here as you could really work with any YouTuber pending on the type of content that they make assuming you can make your song fit in with what they're already doing. One of the more popular ways to find these YouTubers that do reaction videos and get them to react to your song or your video giving their fans a natural, organic way to interact with your song and causing a natural conversation. Maybe you can hit up a YouTuber that blogs and get them to use your song in one of their daily videos or even use your song and they answer on out your video. Maybe you can hit up a YouTuber that targets a specific niche, so let's say the tech niche or the sneaker and fashion niches and get them to run a contest with you or some of these YouTubers just even blatantly promote songs. All you have to do is hit them up, talk about it, and they're more than willing to do so. Like I said guys, the possibilities are literally endless and really just come down to how creative you're willing to get and how in depth a YouTuber is willing to work with you. And just to give you guys a little recap, one of the first things that you'll want to be doing is running ads for your songs or your videos on YouTube. Like I said, this is one of the most cost-efficient ways to market your songs within the platform. I would suggest you guys taking the time out to go ahead and set up your Google ad account and playing around with it, learning a couple things about it. I'll definitely be doing a video on it in the future, but in the meantime, that should get you through. Second thing that you'll want to be doing is utilizing music channels that post songs. Like I said, there are literally hundreds of these channels ranging from millions of followers down to hundreds of followers. All you have to do is find these channels preferably by using related artists to your sound and your style. Find a way to contact these guys, hit them up, see what their turns and conditions are for submitting your music to their channels and get the ball rolling from there. And the third thing that you'll want to be doing is utilizing YouTubers. Like I said, the possibilities literally lie within how creative you're all willing to get and how in-depth a YouTuber is willing to work with you. Don't be afraid to use the smaller YouTubers as well. And as always guys, if you feel like you learned anything today, like and share this video. Hit me up on Instagram if you have any questions or video ideas. I'm more than welcome to answer them if I can. That being said, once again my name is Kory and I'll see y'all next time.