 Recently, in the news, there have been more and more people facing the ink up. I'm Dr. Jared Johnson. One of my favorite TED Talks is from Baba Shute. He details his wife's journey with breast cancer and their healthcare decision-making process. He also details a study where they had two groups of people that were selected to solve puzzles. To enhance their ability to solve puzzles, there were two types of tea. One group got to pick the tea, the other group was assigned to them. The group that had the tea assigned to them performed better than the group that picked the tea. The group that picked the tea had to face the ink up. They had consequences and results that were immediate, negative, concrete, and had a sense of agency. They wished they would have only picked the other tea and they would have done better. How does this relate to healthcare at your office? Guiding patients to the correct treatment can be a difficult thing to do when there are multiple options. Oftentimes, I will tell the family that I would recommend this one because this is what I would do for my child. It seems to help and avoid the patient from facing the ink up.