The restaurant industry is in a constant revolution for the last five years ( new joiners, disruptive competitors, aggressive delivery providers, and customer habits evolutions).
Since then, the same boring and useless marketing rules have been presented in the media for a few years already.
In 2020, the trends finally prove to us that this approach is wrong:
1/ Facebook is presenting the highest score of fake accounts deleted in a quarter: 1,7 billion in Q1 2020
2/ Despite the common myth, Paid Influencers are not pertinent to the restaurant industry.
3/ The core clientele for F&B, the Millennials, are moving out of Facebook for other platforms.
4/ 49% of customers want to receive offers based on their spending.
5/ Only 5% of the restaurants have a qualified and segmented customer base tool and loyalty system.
More than ever, the clients are looking for personal relationships with their favorite place, permission marketing, rewards, engagement, simplification in relation ( ordering, communication, interaction), and authenticity in the experience. All these expectations are not aligned with the way marketing is developed today. The current strategy is broken and outdated.
Marketing should be as simple as:
A/ Bring prospects to your venues
B/ Find ways to know them
C/ Make them come back by creating a personalized relation
In this webinar you’ll:
1- Learn how to develop a marketing strategy adapted to the new expectations of the restaurant market
2- Understand the interconnections between your different marketing tools and operating platforms to improve your Customer Data acquisition strategy.
3- Get the best practice and suggested roadmap to get this new approach done fast and with limited resources and budget in your venue.
Enjoy and if you want to know more about us, contact us at www.HARi.wtf
About the speaker:
Pierre Stanghellini – HARi Strategist & Co-founder
Pierre is an International Consultant in Business Development Strategy for the F&B industry between Europe and Asia, where he is present monthly as part of his missions.
He is also co-founder and responsible for the strategic development of HARi.wtf.
- In the restaurant industry for 20 years.
- Data marketing consultant for nearly 40 restaurants and bar groups in Asia and France.
- Vice-President of the “Food & Beverage” Committee of the French Chamber of Commerce in Hong Kong since 2017.
- Co-Founder of the integrated management platform, HARi.wtf.
- Member of the French Tech Hong Kong and Shenzhen.