 Thank you. Cool. All right. So, like Cecilia said, we're going to be talking about using WordPress tags and categories effectively. First off, just thanks to everybody for being here, because I do this a few times a year, and no matter how many times I do it, I'm still, like, grateful and just amazed that people want to listen to me talk. Like, I'm my own biggest fan. I love the sound in my own voice. And even I'm like, it's 3.45 on a Saturday. It's pretty nice out, like, I don't know. So, yeah, we're going to talk about WordPress tags and categories, how to use them effectively. And a little bit about me to start. So I've been in SEO and WordPress for about five years. I've spent four of them at marketing agencies. And then about 18 months ago, I started my own company in Philadelphia called Chris Berkeley Digital Marketing. In case it's unclear, I'm Chris Berkeley. Digital marketing is what I do. I had to pick the business name in, like, a week. There wasn't time for creativity. Just a statement, like Cecilia mentioned, again, bring enterprise-level SEO to small and medium businesses through smart and efficient strategies that drive meaningful, measurable results and meaningful return on revenue. Previously, I worked with some pretty large companies with pretty heavy budgets at times. So that gave me the ability to test a lot of stuff and try things at scale and see what works when, you know, you have a lot of effort behind it and a marketing team to help you. And now I take that big agency experience and I bring it to smaller entities who maybe normally wouldn't be able to afford that. But because I'm on my own, I operate a little bit more efficiently. Personally, so what I'm about, I like the Sixers. I'm a trusser of the process. I think we're going all the way this year. Yeah, I'm into cycling, mountain biking, road biking. There's some great stuff in Bethlehem that I've actually ridden previously and some trips here. I'm a runner. I'm actually trying to run every street in Philadelphia right now. It's a little side project and I'm making pretty good progress. And I like craft beer. So we had a couple of those last night at dinner and Bethlehem does all right. So yeah, let's jump in. We'll talk about categories and tags. But before we do that, I'm going to try to get the energy up here a little bit. I am a millennial, is the term that's been used to describe me, which I don't love, but we're kind of known for being a little self-obsessed. And we take a lot of selfies, apparently. So smile. All right, tweet that out later. So cool, what are categories and tags? Well, if you're not familiar, they're a method for organizing blog posts. They apply to WordPress posts and they don't apply to WordPress pages. And to clarify some terminology, there is a web page. It would basically be any page on a website. A WordPress post is going to be a blog post on a WordPress site. And then a WordPress page is going to be a page on a WordPress site. So basically, when we talk about posts versus pages, when you're in the back end and you're publishing, there's a functional difference between a WordPress post and a WordPress page. But they both fall under that overall umbrella of web pages when you're looking at them in a web browser. So that's an important distinguishment that we'll talk about today. So categories versus tags, what's the difference? Well, categories are going to be more general, whereas tags are going to be more specific. And you should use them accordingly. So if you've never used them before, you can see this is in the post editor. They will be in the right-hand sidebar, usually under the published date box and just above the featured image. And then you'll have the option to add your categories and tags there. So let's talk a little bit about building a category and tag structure, because that's really important to make sure that you're being strategic and maximizing these to the best of your ability. So you're going to want to do this in advance. I don't advocate for making up categories or tags willy-nilly. And what I mean by that is when you're actually publishing a post and you're sitting there brainstorming, oh, what tags and categories am I going to use? I think it's better to kind of make that up in advance and have a list or a spreadsheet that you refer to and say, these are the ones that I'm going to use based on what I write about. And that can kind of help you build your content strategy, too, because then you can say, all right, well, I'm going to talk about these specific things so that I'm continually writing about topics that are relevant to my site or my business. That doesn't mean that the structure that you put in place has to be rigid forever. You know, it should be kind of fluid and you should keep adding to it as needed. If there's new topics that you're writing about in a few months, you can add categories and tags as needed to that list. And my recommendation is to try to use one to two categories and one to five tags per post. And we'll talk about some of the pitfalls of using too many a little bit later on. So here's kind of an example of a category and tag structure. This one is relevant to me because I'm in SEO and analytics. So my category would be SEO, and then under that some of my tags would be technical SEO or video SEO or local SEO. And then in the analytics section, you know, things that I blog about are Google Analytics and Google Search Console and Bing Webmaster Tools. So that's kind of an example of how you could start to build out that structure so that your tags are kind of aligned with your categories and they're, you know, purposeful and to the point with what you're talking about. I don't recommend, oh, sorry. I don't recommend duplicating the same category or tag. I recommend kind of keeping them separate. I do recommend building as many as you logically need to, no more no less. And you can use subcategories if you want, which is where you can kind of add a category under another category. But you don't have to, and that would essentially add like a third tier if that makes sense. So here are some other examples outside of SEO and analytics to kind of help you, you know, grasp what I'm talking about a little bit better. If you had a site that talked about baking, you, for example, might use the category cakes. And if you had different types of cakes, you could tag them as red velvet cake, vanilla cake, chocolate cake, so on and so forth. If you had a website that was about construction or construction business, then you could, of course, tag things as either modular or residential or commercial. And that would be a way to start to categorize and segment your blog content. That last one I left blank because I thought maybe we do a little audience participation, get the blood flowing. Does anybody want to tell me what their site or business is? And maybe we could brainstorm a structure briefly. Go ahead. Actually, it's not mine anymore, but it was an arts council, an arts events blog of reviews and other arts commentary, the blog, the permanent posts, the announcements, the stuff that's happening in the next few weeks when it's dead, it's going to be gone. And then we had subcategories under each of those, which were more of your preferred thing as appropriate categories, but these went kind of bonkers on tags. The theatrical show, there was a tag for every major performer. Yeah, so going bonkers is a bit of a problem. We'll talk about that. But yeah, it sounds like you're kind of already, you've built something of a structure where you could do, your category might be reviews and then it might be theater, movies, other stuff like that. You could do another category that would maybe be events, and then that could be either tag it with different places that they're at. Tagging actual individual actors isn't a bad idea if you're going to see the same actor in multiple reviews because otherwise you're creating tag pages with one post on them and we'll talk about the downsides there. Yeah. Anybody else? So my question's more, I would like to sign them. Yeah. You'll see on stuff like that. I'm the guy who transits by themselves. And so I don't bonkers that in 2009 would have the categories, and someone told me that one category has many tags if you want. So on the back, it's totally back to that kind of categories that were more than one category in time then. And then it might have changed whatever, but the tags don't change anymore in time then. So he said go haywire with tags. So I just like tagged things, crazy stuff. Yeah. So that, and we'll touch on that towards the end. I didn't talk a lot about that, but I definitely do with a lot of sites that do that. And cleanup is something that's kind of even harder to do. If you're starting from scratch, it's a lot easier. But yeah, there's a point where you want to kind of go back and sort of clean it up and maybe eliminate some tags or find ones that only have one post associated. And we'll talk about how many to use and why in a little bit. One website is a design. We have to redesign it anyway. Everyone will give you one. It's a community theater that is looking to redesign the website. So if you want one that's to give a design, it's a community theater that does eight shows a year for adults, for kids. You also have things like auditions that go on. A couple of one-off benefit events. And I don't know, wherever you want to go from there. Yeah. That's very helpful. Thank you. So you could do events, would be a great tag. And then you could do, you know, like auditions. You could even maybe get into seasons, like summer, winter, fall, that kind of thing. You could do holidays maybe as a category and start to include individual tags for the different holiday events. You know, you could definitely do, let's see, maybe a category for kids and then have, you know, tags for specific kids' events, stuff like that. Lots of different ways you could go about it. But, you know, and there's flexibility here. You can kind of, it's up to you in choosing what's going to be a category and what kind of logically fits underneath it. But yeah, that's generally the way I recommend doing it. And there's other ways you could do it, but I found the strategy to work very well for my clients. So, cool. Okay, so let's talk about categories and tags for SEO, because I know we had an SEO talk today, but surprise, there's another. And this is actually like one of the biggest issues with overusing or underusing categories and tags, is that it has SEO implications more than anything else. So this might be the single most important slide of the entire talk today, is that stuffing keywords into categories and tags will not do anything for your SEO. So don't do it. So if we skip ahead to another slide. Here's an example of bad versus good. So on the left, I have seven tags, all of which are similar to each other. They're either plurals or they're spelling variations or they're acronyms instead of writing it out. And then on the right would be a good one, where I'm tagging it is, you know, SEO. I'm using a subcategory as local SEO. And then I'm using just two tags. It's Google My Business and it's UTM tagging as tags. So what happens when you use too many tags, as in this case seven, is that WordPress by default creates an individual page on your website for each tag that you use. So if you create seven tags, you've now created seven pages on your website. And Pam mentioned earlier that big sites are good, but not when you're creating kind of thin pages at scale and we'll talk about some of the drawbacks. So again, the category and tag pages, this is what they normally look like. They're created for all categories and tags. There is really no static content. It's all dynamic. So it's going to show the most recent posts that are in that category or tag. There's not going to be a lot of crawlable texts or really much even describing what the page is about. And those pages are going to... Well, let's get ahead of the slide. So page benefits, let's talk about that. There are pluses here, which is that the tag pages create internal links. And those internal links help search engines crawl your website and find all the pages. And crawling them and finding them is the step to getting ranked in search results. And it also prevents island pages. So an island page would be an example where there is a page on your website that is not accessible from your website itself. So if you planted someone on the homepage, they would not be able to click through the site and find an island page because there are no links to it from the site in a whole. So in this example, if you have six posts and you all tag them that tag page will have links to all six of those posts. And then if a search engine lands on the tag page, they can crawl those links and they'll find all those pages and know that they exist. They can also find them from your main blog page. So you're kind of a little bit of redundancy. So you have two areas where if a search engine hit it, they can find the links and find the posts. Now up in this right corner is an example of an island page. And I'd label that as WordPress page because that's the difference between WordPress posts and WordPress pages. When you create a WordPress post, it is by default put into your main blog page at the top is the most recent one. And then if you tag it with a tag or a category, it'll appear on those pages as well. If you create a WordPress page, you have to do something to link that from the website. There are no links automatically created for new pages that you create. So if you're creating pages at will, you either have to add links to them from other pages on the site or within blog posts or add them to the navigation or do something so that when a search engine lands on your homepage, it can spider its way through all the links and find all of your pages. Island pages have been shown to rank not as well as pages that are accessible through the site because the logic is, why is this here? Am I supposed to see it? Is it hidden? An example of an island page you would want would be if you had like a thank you page after signing up for like a newsletter. So if you signed up for an email list and it sent you to another page, the thank you page, a lot of time, your goal conversions are based on that. So you don't want people to get to that page unless they've submitted their email. So that's an island page that you shouldn't access from the site any other way unless you sign up for like an email list. So, category and tag page drawbacks. Like I mentioned, most of the content is dynamic. On the right is kind of a diagram of what that page would look like where you'll have the category up top and then you'll have, I don't know how many posts, maybe four. And your post one, the oldest post on that page would be at the bottom or on page two. And then your post four in this case, the newest post would be at the top. So there's very little unique content here because you're basically displaying excerpts from individual blog posts. So that's sort of duplicated but it's not really a big problem for SEO because search engines see it and they're just like, well, this is a category page. They push it to the side. And these pages won't get a lot of traffic because like I said, there's very low crawlable text that's unique. The content is changing all the time and when it's changing, if a search engine finds it, it might have drastically different texts on Tuesday than it does on Friday if you've been actively publishing, if that makes sense. So when the topic might be changing based on the text on the page, it's hard to rank those pages for any keywords because what are they about? Well, it could change week to week. So what do you do about it? Well, thin content isn't ideal and this constitutes thin because most of it is duplicated from your actual blog posts. They're just excerpts. So we want to no index the category and tag pages so that they won't appear in search results and I'll explain why we're doing that. So no indexing is the process of adding an HTML tag that is just for search engines and we want to add it to all of the category and tag pages and that HTML tag tells search engines when they land on those pages don't show this content in search results for whatever reason and we want to apply that to all of the category and tag pages which sounds kind of daunting but there's good news. So in terms of how we no index, Yoast makes it super easy and if you go into your dashboard and go down to the SEO menu and go to search appearance and click on the taxonomies tab on the top there it'll give you the option for categories and tags show these in search results and like highlighted here you should just click that to no and that's a one stop shop for basically adding no index tags to all those pages so that they don't show up in search results and I know you guys are taking notes I see some people taking pictures I forgot to mention that link at the top chrisberkeley.com slash wclvpa if you go there you can download my slides and have this later so this will all be available to you. So why do we no index? Well because basically when it comes to SEO and looking at your website not all of your pages are valuable but they'll be the truth and we only want to really show the top pages to search engines because those are the ones that we want them to crawl and index and rank for the keywords that we're targeting and we also want to avoid keyword cannibalization keyword cannibalization is the premise that you might have two pages on your site that are competing to rank for the same keywords and if that's the case a search engine might find them and be a little bit unclear about which one to rank so it could do a couple things either it'll randomly pick one and rank that one or it'll kind of rank both of them but not very well or it'll decide just to rank neither of them so an example of that would be here if I have on my website an SEO services page which is really important to me because that's what I do and I want clients to see it and I have an SEO category page from my blog and they're both kind of optimized for SEO terms well I want people to come to the SEO services page and I really don't care that much about the SEO category page because that's not doesn't really talk about what I do it just has a blog post on it so in that case we know index those category pages and we make sure that it doesn't conflict with other pages on our site and before you do that though you should look in Google Analytics and just make sure that those pages aren't getting traffic from time to time I have seen especially with smaller sites or smaller clients sometimes those pages are ranking for some stuff so that's the case you'd want to look at that and say alright well maybe we need to come up with a strategy to create a page to replace this if for whatever reason our category or tag pages are driving some kind of traffic to tell you the truth it's probably not very good traffic because people that land on that are maybe clicking on a blog post or maybe just bouncing but nevertheless traffic is traffic so the way you can do this is go into Google Analytics and we'll skip to the next slide it has a screenshot here so go into Google Analytics and go into the left-hand side bar over to Acquisition and then go down to All Traffic and click on Channels the third thing you're going to want to do is go to Primary Dimension and set that as the landing page if it's not set already the fourth thing that you're going to want to do is put in a slash category and then a vertical pipe and then slash tag and then that's basically just a search box so it's going to search your landing pages to find landing pages that have slash category in the URL or slash tag in there and then from there you can look and see if any of those pages are driving traffic and for me in a one month period that was three sessions none of them completed a contact form or did any goal conversions and I'm willing to sacrifice my three visits for cleaning up my site and eliminating some of those pages from search results so there's one alternative to this which is well what if we optimize the category tag pages can we make them better and we can but it's a lot of work so what you'd want to do with these is we could add optimized text I didn't write it in this case I just kind of threw in this visual mock-up to show you what it might look like that would say a little bit about what types of posts are going to be on this page saying hey these are SEO topics and kind of talk about maybe my specialties and what I write about doesn't really fix the issue of it competing with my services page but it would maybe help it rank it'll increase the content quality and that'll make sure that it's really no longer thin content so whereas before we didn't have any unique text on that page now we have a little bit of static content that's there for search engines to find but there are drawbacks here as well which is that there's no sorting or filtering functionality so even if I wanted to optimize my category page and say here are topics about this there's no way for me to order them or put them in any logical order so you can't order group contents and really chronological order is not a great user experience for people if you're looking for SEO articles you might be looking for 10 different things and what you're going to be seeing is the one I wrote about most recently so in that regard I don't normally advocate optimizing those pages because it's just it's too much development effort it's too technical it still doesn't really give you a great page for search I would generally advocate creating like a WordPress page and then you know building it out that way where you can kind of structure content in the order that you wanted you know like if you were going to write about like Google Analytics you could say how to set it up on WordPress how to exclude your IP address how to set up custom reports like Andy talked about earlier you know how to set up goal conversions you could start to order it in a way for someone who is maybe new to it to understand better so like I said don't normally advocate for optimizing these so summary use your categories and tags methodically build a predetermined structure for maximum benefit do not keyword stuff your categories or tags because like we talked about for everyone that you use it creates a page on your site and then you could have hundreds or even thousands of these pages that have very little content on them and then search engines are going to spend time on those pages when you'd prefer to have them on your services pages or your money pages but they do help search engines crawl and index content so even though these search engines will not put them in search results because we've no indexed them they will still crawl the links on that page which is helpful like I said they're not really benefit for driving traffic themselves I've looked at a lot of clients with this they rarely ever drive any kind of meaningful traffic even if they do a few sessions no index them the category and tag pages with Yoast and like I said optimizing them is possible but not ideal it's just probably too much time and budget and effort for most people yeah so we have time for questions now and if you guys think of them later of course you can hit me up at email Chris at ChrisBerkeley.com I'm on Twitter as at Berkeley Bikes and like I said you can get the slides at ChrisBerkeley.com slash WCLVPA this one is target to tax and category is port posts how would that affect a commercial size selling product that they use block posts to talk about events like shows that they're doing or a new product coming out or that's a good question so the question was this is about tags and categories for posts but what about an e-commerce site that was selling products and was using the blog to highlight new products talk about them or potentially also like events or things that were coming up so that's a great question so with e-commerce I very often advocate for creating supporting content for products so you have a product page or a product category page that would be like you know women's boots for example and you want to create surrounding content because that's a competitive keyword that would support that so I actually have a shoe client right now and we're doing some of that stuff where they just came out with boat shoes so we're creating blog content for styles that you can wear with boat shoes how to clean boat shoes what else the difference in like laced versus lacedless we're creating that supporting content and then within those blog posts we're building links back to the product pages and the category pages so that we're sort of creating we're showing search engines that we know boat shoes outside of just products and then with events you can do the same thing like we talked about kind of examples with the arts councils or theater companies where if you have events coming up you know you can tag them as you know summer events or things like that and that would kind of help build like a network of links between similar types of events yes I have a site I developed a year and a half ago and I thought it was being pretty good with categories and tags and actually you know what I see here I have them pretty good what I did about half a year ago was I went back to my old blog on blogger which had about three years worth of content and I decided you know I got a plug in and I imported it figuring I ground my site out with contents well now the categories and tags are all across the map there's duplications of things that are the same thing but were a little tiny bit different I sort of had a slightly different thinking on that one I did it with blogger so I'm not really meshing well would be my best way to handle that yeah I don't there may be a plug in out there something that would kind of help you clean that up in bulk I don't have any great recommendations right now for doing that a lot of times if I see that in the past I kind of unless it's really egregious kind of choose to ignore it or you know just kind of work to build a structure going forward because the cleanup is I mean especially working with clients nobody wants to pay for cleanup you know and it's just so much time and effort to do it that I'm usually like well let's just kind of clean it up going forward unless it's in the hundreds of thousands then you know we'll look at it it's a low traffic site so maybe not the most critical thing but every time I do a new post and I see all those kind of extraneous tags and drives me a little muddy yeah I should come up with I'll have to that could be a separate talk about how to do the cleanup it's yeah it's a but no matter how you do it's basically a pretty significant amount of time and effort so I usually try to tell people well all right unless it's like I said really bad let's focus on building a structure going forward that's more optimized and streamlined yes hi I've only begun adding tags to my blog I have a widget for categories now the tag pages are there how do you get to that as a user when you're on the blog section how do you get to a tag page yeah a tag page because I didn't see a link so it's really kind of theme based but most of your themes will somewhere on your blog page or your blog post include a link over to the tag page a lot of times you can do widgets on the side for you know tags and categories the other thing I did not mention is looking at analytics data humans don't very often click on those especially if you put them in the sidebar I think those in general just aren't a great user experience bring the tag practically under the snippet if you click on that it will take you to that tag page if you have an article with a category and it will say tags down here and you click on that tag it will take you to that tag page yes that's the best way to do it yeah I mean in terms of where you kind of put them it's kind of up to you like I wouldn't advocate getting rid of them entirely because then you're kind of eliminating that inherent link structure like that's a really nice WordPress specific fail-proof plan to make sure that all your contents link to each other like I've run in issues before with clients and other content management platforms that didn't have that in terms of where you put it you know a lot of themes will put it in the post kind of right under the heading you could put it at the bottom I don't know how much of a functional difference it makes to two site visitors do you actually need that or am I just creating tags for search engines I mean so the other thing you could do is you could look at your page views report and see how often people click on them because even if they're not driving traffic from search I mean you really wouldn't be getting traffic to the most other ways because you're probably not posting your category and tag pages to social or anything like that you could look at the page views report and see how much traffic they get from people but if you're not getting a lot of traffic that way then but for SEO you should have that tag page there you should have tags on all your tags all your people should have tags yeah and the other thing ideally with internal linking right is that it's good to have all of your pages linked to your other pages for visitors and for search engines this is an automated way to do it kind of at scale and building sort of like a safety net so you're building a web of links that search engines can follow on your site to make sure you're happy to you know from like one relevant post to another one that was similar and doing that as well because those will be more valuable links those would be the ones that will probably pass more internal link equity than these which like I said are really for more of the technical side of SEO which is helping pages get found I just felt that a lot of people don't know about web development and they come onto the website and read a blog article they don't know what the word tag means they just see well and the other way that you could I mean you could sort of rebrand that and change the you know edit the theme to say like you know posts about you know whatever the topics are I think by default there's a lot of room to optimize those and if you're a developer or you have a developer that can work with you you can do some things with it I think if you're kind of a someone who is a blogger or edits the site yourself I think it's probably too much yep other questions I was wondering if you could talk a little bit about the impact of uncategorized uncategorized or if you could just share your thoughts on it yeah sure so again if we look at your website as a tree right and we go from your home page and we go through your navigation to your other pages and trickle on down you know hopefully each of the pages has multiple links on the site to get to it again both for your blog posts if you don't tag any of your blog posts with any tags or categories then by default the only link you'll have on the site is going to be on that main blog page okay and over time as you start building out more and more blogs you're going to see at the bottom you know page one page two page three page four so if you're 10 or 20 pages back that could be the only link to actually get to that page if that makes sense so you're relying get to the blog page go down to the bottom crawl all 20 pages to get back to that blog you wrote two years ago without any other links whereas if you use multiple tags and categories now maybe it only has to go a couple posts down or one or two pages in so that's kind of the difference and search engines will crawl 20 pages deep but how long it takes them to do that you know might vary and then on top of that I just don't like ever seeing uncategorized because it seems like it's just bad it means like this has got to be under some category but thank you yeah no problem others questions so just to clarify if well first you said you should yep use it it's the index yes so there's two things I'm going to get more technical on you guys I gotta know it's four o'clock on Friday what am I doing alright so the more technical side of it is there's something called no indexing hey you can crawl the links on this page but don't don't put this page in search results like you can crawl the content and follow those links to find other pages but don't show this page in search and then no following is something where you can select links and say you can index this page but don't follow that link so you're supposed to do that with like affiliate marketing because you're not supposed to be buying and selling links like if you are supposed to be giving that link to Amazon because it's sort of in exchange for money so you would no follow a link like that to say you can index this page but we don't want to count that link because it's affiliate and we don't want to get in trouble with the FCC or what have you so back up a little bit we're no indexing but we're following so the category and tag pages won't appear in search results but when a search engine does get to them through the site they can crawl all the other links to your blog posts oh cool all right I did all right on that one yes it's like a really good example of how to put your website that we have it's we're like happy for them to crawl the pages that we talk about the shows we have a whole series of backlinks on there that inventory are not a lot of props and furniture that frankly don't need showing up right yeah and that's an important thing too we're already down the technical rabbit hole why not let's go deeper so when search engines crawl the site and based on how big of a site you are and how authoritative determines how often and how much they will come back to crawl the site so with a site like Buzzfeed or CNN or the New York Times they're pinging that site daily and they're crawling it for hours at a time to find the new articles that they're writing and stuff like that because they're very authoritative with smaller sites they're not spending as much time crawling your site as they are the big ones so we need to make sure that when they are crawling it they're crawling and they start crawling and they find a hundred tag pages and crawl those and then leave without hitting the services page that would be bad so what we're doing is we're basically saying when they find them alright well you can crawl this but you know like don't index this one and then that kind of tells them alright well I can move on and index the more efficient ones and then when they come back later they will probably be crawling the pages that we've said yes please index these because why would you keep crawling a page that's a little bit of the difference too anything else? it's done everybody's done it's alright one more one more go for it I have a broken store one site for myself take some cheese and I think that I have a bit of tummy change so so my question is starting with a tag how many tags do you suggest writing the one with a tag? like I mean I imagine the sayings are probably kind of themed like they sometimes are topical or like bombshell like there's an example yeah I mean if you search and you know other people they make the same tag right right that's way better like how do I tag them so they're coming to my site for the super yeah so you might you might build out a category you know your categories could maybe start to be styles and men's versus women's kids etc so maybe that's a way to kind of at that high level start to segment them that way where it's pretty clear cut and then adding tags underneath yeah might be topical that's kind of a hard one to be honest yeah if you just say women's tags like bombshell yeah like like so you might do it based on like sarcastic funny things like that and those would honestly like transcend your categories so like men's and women's could both be sarcastic so in that case you have a tag that kind of goes into both categories which is fine so all the models that I have that wear all the stuff you know helping build houses yeah so we have that so how do you tag how do you go about tagging the girls and they do the teacher probably that's a good one too nah that's fine yeah so I mean maybe there are kind of common themes like maybe some of them are inspirational or maybe some of them are like overcoming adversity you know maybe kind of based on recurring themes that you see would be a good way to do it because I don't usually use it on one post ever you'd ideally want to have multiple posts with that tag so maybe that's the angle you could start to do it and then tag it that way anybody else cool alright thank you guys so much I really appreciate it