 Today we are focusing on step number two of how to build your brand from scratch and this comes as a result of a brilliant question that I received from Claire in Leeds who wanted to know how she could do that. So if you like Claire are thinking that you're going to either start something from scratch or you've got something you want to reignite then this is a great process or even if you're going to launch a new product or service this is a brilliant process to go through to do that. So if you haven't watched step one go back and watch step one it's within this series on the channel so go and watch that and just then come back and enjoy step two or watch step two and go back and watch step one. So let's get stuck in today is all about crafting your offer. Now we've gone through the process of doing the research and listening that I've talked through in step one when you craft your offer you all you're doing really is taking that research and creating solutions around the problems that your ideal customers have. So by now on step two you will have done step one you've gone through the process you'll have asked the questions you'll have received the download from me that I gave in step one and so go back and watch that make sure that you request the download for that. Now this is something that I created for my brand builders club members so that it's not something that's a lead magnet I haven't created it to be that it's just something that is in the brand builders club learning library in the online learning center that I think will really help you so there's no funnel there's no email address to sign up and stuff like that just drop me an email to sammy at howtobilderbrand.org and I'll just simply send you that email straight back with the with the documents in it because they're really powerful and they will help you to get people to pay for your products and services as you are creating them don't try and create them and then sell them create them around your customers and you will always sell more of them so for this process I want you to think of a particular product or service that you would really love to sell more of and we're going to look at how you craft your offer now the way that you go about crafting that offer is to go through I call it the seven step brand Kickstarter that is a mini course I've created I'll take you through a little bit of the process now and but you want to really get focused on what is the vision for that product or service so don't just create something that solves a problem and then hope that everyone buys it you want to create a vision for it like how many lives do you want that product or service to have touched how many people do you want to have reached through that product or service how many ripples do you want to create with your one drop and I want you to think about the verification of that because social proof is such an a massive part of you selling more of your products and services you want as many people as possible to be talking positively about it so that you've got more people that are going out and becoming your marketing army for you so how do you want to really have other people share that message about what you're selling and that's a key part because what you'll probably find is that people are saying different things at different times because you haven't taken control of that so it's really key that you take control of your label otherwise somebody else will and it might not be what you want them to be sharing about your products or service so once you've decided what that is then get really clear on the messaging around it and here's a little process that I teach in Brown Builders Club that will help you to master how you're crafting that offer so the first step is once you know the vision of it and how many people you'd like it to support get really clear on who exactly it's for now when it comes to niching I think it's it's not so important when you're you know it is important obviously that you're building your brand in something you're becoming known for something you're sticking your flag on the moon and saying yeah this is who I am but it's more important that you create something that you can breathe within when you're creating your brand for example my brand is all around brand which is a niche of its own but it's so big there are so many different areas of brand I can talk about that it there's a lot of depth that I can go to it's a lot of content that I have I've created over a thousand mini courses and masterclasses around this subject I'm never going to run out of things to say so it's it's wide enough because I focused on brand but it's it's deep deep enough and it's got enough depth to it that I can talk about lots of different things within it so that's what's important when you're creating your actual brand because then you as an identity you really every time someone mentions the word brand I want Sammy Blindell to be attached to that word I want to own that word as much as I can but when I'm creating a product or a service for someone or a particular audience I really niche that and I niche it to the point that I know where they live what they do how much they earn how old they are whether they've got a family or not what they drive where they eat where they go on holiday what perfume they wear or aftershave I know everything about their life how often they go away what do they do with their spare time and you know what are the biggest problems that are keeping them awake at night I know exactly the answers to those because I got so specific about who those products and services are for that I was able to ask a whole community of people who have that problem to get the answers that they would want like if I could give them anything that would support them to have achieved this or stopped that what would that be and I just got them to tell me so again it's part of that research and listening we started in in step one but is to really carry that on when you craft the offer and you've got a vision for exactly who it's for and exactly what it does what does it leave them with by the end of the product what is your brand promise around that product what can you guarantee it's going to give them that's your brand promise but also to think about how are you going to build into that process and build into that offer a way of creating an ambassador from that person as well so they become an ambassador and they want to go and tell a lot more people about it too so get really really clear on that and think about the the offer itself as having this five steps really to having a really good offer and the first part of that is the why the customer why them why have you picked them why are they the perfect person for this product that you want to create or that you have created I would advise you build your products around your customers like have an idea of a skeleton of roughly what you want to create but then build it around those people because they're going to tell you exactly what they want how they want it and you're going to create it for them and they'll even tell you how much they want to pay for it so you can start building it around exactly what they want and need so why you the customer why me the expert yeah so you want to think about when you're thinking okay well why am I the best expert to deliver this product or service you want to be clear about that maybe it's the amount of experience you've got maybe you've got no qualifications in it but you've got a whole lifetime of experience in that you are well over qualified if you do more qualified than somebody who's got the qualifications but no experience so so think about why you are the best person what have you gone through what's your story or what story can you create out of the experiences that you've had that build up to you being the best person to deliver that product or service why this product or service so why you why me why this why is this product or service going to make the difference to you not just a difference but the difference what's it going to do that no other product or service can do and why now why you my why me why this why now why is now the best time what will happen to you if you don't take action now what pain are you going to continue to be in if you don't do something with this why now and the final thing is your call to action how are they going to buy it what's their next step so why you why me why this why now and what's the next step what how do they how do they take action the other thing about crafting your offer is really making sure that you also build in i call it the and you'll see this actually if you if you've emailed me and i've emailed you back the early adopter system and the 25 questions you'll see in the early adopter system that that i ask five questions or it's not necessarily five questions but there's five benefits five brand promises as such so what do you what do they gain what do they save what does this program improve what will they what improve for them what does it enhance all right so what what's it doing what does it build what does it leave them with so there are there are really five words enhance gain save improve reduce that's another one you know so think about what those five things are what what does this actually do what does it leave them with and and then you're ready to start crafting that post that that i talked about in step one so that's it that's about creating your offer so i want you to think about what is it that you've got what products or service are you going to use this process to go through that you would like to to get out there and selling in a bigger way even if it's just an idea even if you haven't created it yet put it in the comments below you never know who's watching this video who would read this thread and think oh i need that and i actively encourage you instead of going out into the world and buying it from other people look down in this thread first and see is there somebody who's offering something that you really need because together we're stronger and if we can champion each other here it's going to be easier to champion each other out there isn't it so that was step number two if you've enjoyed this series so far please do subscribe to the channel and let other people know how they can subscribe to and i have a question for you i want to know if you had an extra ten thousand dollars right now to spend on your business to invest in your business what would you spend it on i'd love to know there are so many things that we could we could invest in right but what do you believe is the one thing that you could invest in that would take your business to the next level that would elevate you and enable you to really build that that business and life that you love and the income that you want from it so what would be that that next best investment for you right now i'd love to know put it in the comments let's see if we can make that magic happen you never know who i know who might be able to give it to you you just never know so let's do do a bit of dreaming this is the playground of possibilities do pop that below and remember there are lots of resources and support and articles and downloads on my website go across there and and if there's something that you need and you can't find it there let me know and i will do my very best to make it for you or bring in an expert who can so take care have fun be happy be that drop you want to see in the world and i will look forward to seeing you in step number three