 We're putting mute out here. All right, y'all, let's kick this thing off. We're gonna mute everybody out. Good, good, good. All right, hey all. So I'm super excited to get started. If we haven't met, my name is Dustin. I'm going to ask, there's a few people on here. I'm gonna ask for some tips at the end. So, and I'm super excited about this conversation because I get this asked sometimes to me when I'm at events or out somewhere big and they're like, hey, what's like that one mistake that you made? What's that one thing that you, Liz, I'm gonna make you a co-host if you don't mind. Actually, Carol, if you can, I'm gonna make you co-host. Can you do that for me? You just write there, make co-host, thank you. You can help me mute, unmute, welcome people in, thank you. And so people ask me like, what's that one mistake you made that you could tell me from when you started or that would give me wisdom today? And one of the things that we sometimes think about is when you do anything long enough, you realize that mistake you made was one of the things that helped you become where you are today. So you'd not necessarily wanna go back and change it, but it is an awareness and a perspective that I would love to share with you all because if I'm just a chapter or two ahead in my book, if that makes any sense, I've been doing this just a little bit longer. I maybe have set, I maybe had a little bit more success in the sense of the business side of this than some of you have. Based off of whatever parameters you wanna look at, that's a very, very unique perspective. Liz, we were talking to her the other day and she wanted to help people and guess what? She crushed that goal. She's been helping people. She just hasn't set the next step in that. So that's a lesson I'm gonna teach you guys. That's one of my biggest mistakes. But what I wanna do is I wanna just kind of give you guys some of my wisdom that I've gained over the last seven years, but more importantly, things that if I could go back in time and I would tell myself when I started to maybe allow yourself to be better at this, I think it'll serve you longer in this world. And I'm gonna start with the number one is I was told a long time ago to work on my what we call the energy. I have no problem working hard. I love working hard. The truth is, is most people that show up on these Zooms are hard workers. Would you all agree that everybody on here likes to put the time and effort in? How many of you all right now would you say that, if you were to tell your kids something, you'd say, hey, make sure you work hard. Does everybody talk, anybody that doesn't talk like that? You gotta work hard. You gotta go after it. You gotta put some time. You gotta go work hard. Is anybody relating to me? So I realized when I got started, I was kind of let's say praise for working hard. To the point where I would go on, we went to Maui and I literally would go and work so hard. I was on a jet ski doing a call. I was having a hard time being in the moment of joy. And I love to put my time and energy in. It's almost like a badge of honor for me to go work hard. And when I say this, is that what I realized over the last seven years is that I sacrificed sometimes working hard for the joy of what I was doing. And so I got a quote the other day that really touched me and I can't remember the guy's name. If you hit me a message, I'll send it to you. But it was really cool. He's a very spiritual gentleman. And he said, one of the biggest mistakes that we're making is that we tell our kids to work hard but we don't tell them to work with joy. Because if you work with joy, you pretty much are gonna work hard because you're enjoying what you're doing. And it was a really unique power or a paradigm shift for myself. So I get on this call a lot and I work with a lot of individuals. I see Carrie on here who has life and she's set herself up to have this really cool life. At the same time, she's in a different place in her life than I was seven years ago. And I have a lady, her name, Dana's not on here but some of Carol, you know Dana. And Dana literally has got her hands in every cookie jar and she's all over the place. She's going 100 miles per hour and she's fully committed to prove it. And she worked hard. And what I saw in Dana as she was running to rank six is she had joy but then after a certain point, the joy was being traded off for just to put the work in. And I was like, Dana, we're missing something here. We're missing something here. So my tip I wanna give you all is that find the joy in this and you'll work hard. If you just work hard at it, you will stop working hard. You're gonna go find something else to work hard on. If you're a hard worker, just know that you'll put the hard work into something else if you're losing the joy. At some point, it'll run its course. So my biggest lesson for me was to understand that my ability and willingness to go work at something, I'm great at. To the point where people were praising me and guess what that did, made me wanna work harder. I was getting praised for working hard but then I was losing the moment of why, like the joy of why I was doing this. That's why I always tell people, find your why. If I look at Matt and Debbie Hammond and they look at, they look at that big old boat on the water and they have this big old nice yacht and they're sitting there and they're, the joy is in the yacht. And then the journey to get it and the journey to take the next trip. So therefore they can find more joy in building Proovet or helping more people because there's a joy in the yacht. Now they love to help people too. And some of us get that reward. Seeing somebody drop 100 pounds, seeing Bonnie win the core four challenge was very joyful for me, right? And I don't wanna lose that joy. So something that I would write down is find your joy in this. What does that look like? And I promise you, and it's weird, but if you can find more of that joy, the business that we have is simple. And that would be into my number two. Is my number two tip that my biggest mistake is I thought it was, I thought there was a secret. I thought there was a secret. Anybody think like, well, so and so is doing this. There must be a secret. Kate, for whatever reason, Kate hits me up. She's like, I don't know what's going on right now is maybe that's everybody in the world. But like my social media is going stupid crazy. I've gotten, she's gained like 45,000 followers in a week. And I'm like, Kate, it's simple. What you've been doing over the last six months is just working. And she's not changing things. She's pivoting things, making adjustments over time. So I wake up at this and I like to tell myself, and I love this, I see Carrie and I see Bonnie on here. And Carrie is a hard worker, Bonnie is too. Bonnie's in a different phase of her life. Carrie's a hard worker, she's determined and she wants to, she says she's going to be successful or something, she's like, I'm going to go do it. I go find your joy. And I'm talking to her specifically, find your joy in this and just remember, if your mom can't do what you're doing, you're probably complicating it. Okay, now there's nuances to this business. I'm going to give you an example. 90% of you here are in this business because Michael and I talked to someone, one dude. We both talked to a dude, true story. Almost the entire community-wise marketing has launched off of us just talking to a few people. Now there's a couple other teams outside of Michael and ours that have had different successes in different ways and I'm not going to speak for them, but the majority of the community is built off of us just talking to a few friends. Guess what? My mom could do that. My mom has a team of 5,000 people. She doesn't even know how to turn her Facebook on. I have to log it in for every single time. I'm just being transparent here. She doesn't know what a key tone is. True story. I'm on a call with Australia and they're complicating the living daylights out of this whole thing. I mean, talk about complication. And they're like, Dustin, but we need to know more. They're all buff with their shirts off. Anybody about in Australia, Zune's probably Matt and Debbie have, they're like running on a treadmill. I'm like, can you just put a shirt on? Like, I mean, they're just beautiful buff people everywhere. And this was crazy. Like, I'm like, my mom was at my house and the true story. My mom has probably, there's probably three people in Australia that have a bigger team than my mom, maybe four. Love you all over there. And I'm like, my mom, I go, mom, come over here. They're asking me what key tones are. She goes, I go, can you tell them what they are? She goes, I have no idea. She goes, I drink them every day. They make me feel really good. And if you have any more questions, just talk to my son. I'm gonna say that again. I have no idea. I drink them every day. They make me feel really good. She'll sometimes add in there. You're crazy if you're not drinking them. She might add that in there. If you have any more questions, just talk to my son. I taught my mom how to do a group text message. Y'all, that took me like two months to teach her, by the way. It wasn't, it wasn't easy. And then if somebody has an Android, we're screwed. I'm like, it's tough. I go, mom, just send me their number and I'll text them. True story. So, so I go, okay, okay, okay, great. I go, in Australia, can you all do this? Can you just say, I like it for this reason. This is how I feel. This is maybe why I'm doing it. If you have any more questions, I'd love to get you some information. I'll connect you to a video. I'll connect you to somebody that knows more. Can you do that? And they're all like, yes. And then as soon as she gets off the call, they're like, but what about, what do ketones do for the brain? I'm like, dang it. Now I'm not against education, but our job isn't to educate people on ketones. Ironically, it's kind of my job. I have a little bit of that role and maybe that confuses some of you all, but my biggest mistake was I wanted to be, this is one of my biggest mistakes. I wanted, I was complicated in it. I wanted to be the educator. At the same time, there's gentlemen's on Michael's team that didn't know their left foot from their right, had no idea what a ketone was. They had 6,000 people on their team. I had 600 at the same time. True story. They were 10 times bigger team than I had. And I'm the one that knew all the stuff about ketones. They knew nothing, but guess what they did? They invited them to watch my calls. So they were the ones that invited everybody to the call. I was the one closing the call. They got all the sales and I did all the work. Hmm, is anybody relating to me here? I'm doing all the work, but I'm not getting all the sales. Okay. So my mom, Australia is there again. Hey Dustin, how do we build this business? Can you tell me about why do we choose community-based marketing versus network marketing? Like, what's the difference between Provid and all these other companies out there? This is the question I'm getting, right? And I go, hold on a second, mom, come over here. I go, mom, really quick. What does MLM stand for? And she goes, I have no idea, but ask my son. She goes, oh, I did retire after two years of starting Provid, as she said. And then she walked away. And I'm like, y'all, there's a lesson in there. It's ace, attract, connect, attract, connect. And then remember this, connection is a continuous process. So my lesson number two, my lesson number one is keep the joy in this. Find your joy, whatever that looks like and be true to yourself. If you want, if your joy is to travel and you're not setting that as a goal, like, listen, I love to travel. So part of my joy was traveling to Closed in Florida to see Cameron Moss sitting in a coffee shop. That was fun for me. That was joyful for me. I loved it. I got to educate. I got to help her young lady start to start her whole new business. Now she's been a global leader in the company. That was fun, right? Carol, I love coming up to Michigan. That's fun for me. I get joy in that. Does that make sense? If you like to travel, I know Carrie and Tyler like to travel a little bit. How cool would it be to have a team in Tennessee and you spend a week there and you drive the RV and you go spend a week there and you get to, it's not work, it's joy of doing what you love to do. It's a little side gig, right? To make the money. You just got to make the money to pay for the trip and then maybe a little bit more and then you bring me along. Okay, so number two is we got to get back to the simplicity of what this is. If your mom can't do it, you're probably complicated. Now I'm going to make a little explanation mark on here, Cameron might yell at me if I don't, is as you advance in the business, the business simplicity stays the same. Your skill set of fine-tuning your business will require more effort. My mom is limited by her growth of the business because she's limited by what she's learning in the business. Example, I'm learning about social media. Yeah, I'm behind the 90% of you on social media skill sets. Hashtags, I'm still slightly confused. I don't follow them. I don't click on them. I use them, but I actually do nothing with hashtags. I still don't understand what they are. And if you're like me on there right now, that's okay. Don't try to overthink this. The business is simple. But if I want to get better at social media, I actually have to now start to build the skill set and learning the nuances and the ins and outs of it, okay? So that's mastering or becoming better at a skill set which requires more time and energy. But to build our business, it is talking to people, creating curiosity and connection. You can legitimately have a full-time income improvement and never post on social media and not talk to people on a regular basis. True story. If you can master when you do attract and connect, if you can master those two things, you can have very good success in here. And the truth is I know a lot of people that are very good at that. I have a gentleman that only person on here that has ever met is Cameron Moss, maybe Lynn. And that guy has a full-time income. And all he does is says, Dustin, I have somebody that's interested. I want to connect him to you and see if it's good fit for us. That's it. He doesn't do anything else. And guess what? He's been doing that for seven years. He doesn't go on Zooms. And I'm not telling you not to plug in. He won't have life-changing income but he has a full-time income because he constantly does that. So I want to be clear. He gets how simple this is. Does that make sense? In about once a month, he connects me with somebody. Every once in a while, it's two or three times a month. So, got it? Everybody tracking me here? Number one's joy. Number two is it's simple. Anytime that you're looking at somebody else, go, what are they doing that's different? I promise you they're not. They maybe been working on something a little longer. If that makes sense. They've learned a skill set, right? I asked Cameron Moss how long I told her she should just do her hair in front of the camera for social media instead of talking about anything else. For five years I told her that. She finally committed to it. Next thing you know her social media is blown up. Now she's becoming a social media wizard, right? It's simpler than we make it. If you're really good at putting lipstick on, you can legitimately put lipstick on every single day. Bonnie, I challenge you to this. Every day in front of a camera and take a picture of yourself and you could build a social media following an attraction tool. I'm true story. Kate Higdon doesn't even like cooking and she's like a global chef online. She doesn't like cooking. She's now starting to enjoy it, right? Does that make sense? She just committed to one thing, kept it simple. Not complicated, simple. And now she's learned some of the skill sets to advance it further. Okay, number three. You ready for number three, y'all? Okay, last one. I didn't, this is something that's true to me and I actually was gonna get emotional. I'm not gonna do that. Our events, Provid is not a key tone company. I'm gonna say it again. That's not the right way to phrase it. Provid is not only a key tone company. And if anybody has been to an event, who's not been to an event of ours? Like a live event, full out, blown out event. Bonnie, we got, it's a vet. Yeah, the vet, Nikki. Okay. If you're watching this right now, hey, Erica, how are you? The, anybody that goes to our event, they will tell you it's life changing. Across the board. I've never had anybody that doesn't say that. It's life changing. And our big events, the events that we got coming up. And something that my mistake I've made is I've taken it too casually on getting people to these events. I think sometimes I've taken them for granted. They're just another event coming around. I've been to them all, I've heard a lot. I love the events. I like the energy. I like, I always learn something. And that whatever I learn, I apply and I feel like my life is better. And if I look back in the last seven years of how different my life is and so many people's life, I was talking to Cameron about this is, is, it's extraordinary that we really are in the event business, not the key tone business. And if you wanna have success here, true success, come to every event and always bring people with you. But what I found is the obstacle is that most people have a hard time selling the event because either they don't know how to or they don't know, I don't understand what it is or what that person could value. Or they're, who does this? The person that you're talking to can't afford the event. So you don't like, oh my God, they don't have a lot of money. We determined for them if they should or shouldn't go. You know, it's a lot of rah-rah. I don't think they're gonna be into that. Anybody else? I know I do it. So here's my commitment to me moving forward. And I have these, some of these times I have these weird thoughts about my head is my goal moving forward is to do the same thing we do for our key tone business. It's a tract, it's connect. So if you have anybody that's interested in hacking better, I'm very good at promoting events. If you're on Cameron's team, she's probably one of the, she's super class. Like, I mean, amazing. Now she has, I mean, I wish she has amazing stories of why she's went to event through life obstacles. But what I would tell you is this, is that go to the events. If the one thing I tell people, if you want your life to change, if the one thing I could, if you want your life to be like globally amazing and epic and just truly enjoy the world, the abundance of the world, go to every one of our events. Drink your key tones and come to events. If you never sign anybody up and if you do those two things, you won't even recognize your life in seven years. I can't tell you how different, it's unfathomable how different our lives are. And I'm sitting there thinking like, I have a friend of mine down the road and now I've invited her to here, but I don't think I've really connected her to it. Like, I haven't really invited her. Does that make sense? I have a promoter in town here and I'm like, she doesn't really know what this event is. And it's not about what she's gonna learn from the event, it's what she's gonna feel. Cause I don't think I'm the right person to sell that. If that makes sense, I'm pretty energetic and pretty like, and I'm like, I need to connect her to Michael and let Michael send her that, bring her to that event. Cause she needs that event. She's a single mom, she's struggling. She works way too much. She's frustrated most of the time. Her, it's just like this constant, she doesn't sleep while she's just, she's in survival mode and she wants better. She said that to me. And I'm like, am I doing the greatest job cause I can't get her there. So she's getting on a call with Michael Rutherford and he's gonna invite her to the event. Heck, I might send her a video for Brian saying, hey, I'm gonna, Dustin wants you to come to this event. You should come. So I wanted to say this because I think it's something that we as a team were the best at by far. Y'all, we usually, I mean, we carry the events. Like half the, half the event would be from our team. True story, because we were so good at sharing this. And I think that I've gotten relaxed on it or something I'm gonna take a big focus towards. So if you're not going to the event and you wanna change your life, come to the event. Text me and say, hey, how do I get there? We can always solve for why, I promise you. We can always solve for why. But if you want to come to this event, if you wanna change your life, come to this event. And if you have anybody, if you have somebody that, cause usually if you're not going, your team doesn't go, right? That's kind of the common thread. If you don't go, nobody on your team's going, right? But in the day, if you don't go, you're less likely to have a team. So if you don't have a team, you go to build the team, right? Cause like you wanna bring people back next time. You wanna be able to be back next time. And so it doesn't even matter what they're saying at the event. I mean, does everybody know who's speaking at the event, by the way? We're gonna have that Lisa girl is some, she's a, she's a firecracker. I was like, dang, Edmai Let, Lisa, I don't know how I say her name, but I've been listening to her like, she's snappy. But her words are pretty, I mean, she's powerful. She has a voice in herself, but she had to find that voice. It took her eight years to find that voice. I want everybody to be aware of that eight or 10 years to find that voice. And some of us are just looking for ours now. So be patient in that process. But anyway, that's my three lessons. Number one is find my joy, stay in my joy. If you stay in your joy, this is where I was talking with Brian and he's like, he's like, I don't want people to be in La La Land. You know, he's like, they gotta stay motivated and excited. But if you're in your joy, I believe you're gonna work hard. If you're in your joy, in the appearance of working hard, people sometimes go to me, Dustin, you work really hard. I go, I didn't work at all. I was just having fun. And then there's times where I know I'm working hard because I feel like I have to. And that's where I'm losing my joy, if that makes any sense. So find your joy. If it's social media, if it's key to life parties, if it's coming to events, find your joy and then apply your work ethic into your joy. Number one, number two is it's simpler than you're making it. I promise you, it's simpler than I make it. It's about attracting people. When you're in your joy, you can attract more people. If you like to put makeup on, do it in front of people. I'm just, it's weird. I know, I know. Curtis, where are you at? Curtis, you dropped off. Curtis, Matt Hammond puts a makeup on. Brad Knowles puts a makeup on. Let's go. Think about it, dude. Jason, if you started putting lipstick on, you'd get some followers. I'm not sure if it's your audience, but you get some followers. And then the last one is we're in the event business. Get people, bring people to these events. And I a lot of see everybody's face there. I want to see, I just, I want to, I want to sit down and have a real conversation and get to know more people. But this event is, it's the kickoff. We're going to have a lot more events and we're going to get back into our event rhythm. And it's the secret to our success. And like I said, it's a vacation for you. If you can give yourself the luxury of the vacation, meaning the vacation from the complications of life and where it gives you simple focus to become the best version of yourself. So with that said and done, I'm going to shut up. I did want to talk about my little lesson I learned about hashtags, but if anybody else has anything they want to share in there, please feel free to do so. And also, if you're having a baby or something or having a wedding and you can't make it to an event, I understand. The only reason I haven't went to an event is because I had a baby. Otherwise, I don't miss them. I've had two babies on event days, which is fun. So both my girls were born on event day. And so if they pick an event around the November 2nd this year, I might have three babies on there, but right now we don't have any events scheduled for that time. But if anybody have any questions for me, I do want to touch on one last thing and then we'll be done. Cool. This connected anybody. What's one thing that connected to y'all? Was it the joy? Hard work to joy? That was a big one for me. Big one. It's like, I now don't tell my kids to go work. I used to, every time they go to school, I'm like, hey, make sure you go work hard. I just, I was programming to them. You know what? My kids work, they put effort into them when they love it. I'm like, go have fun, go learn a lot, have joy in what you're doing. Give it your all. I'll put things like that in there, but I'm trying to change that. I catch myself constantly reprogramming in a way that I don't think is what they need. Okay. Number two, awesome. Let's keep it simple. We have these calls coming on. So stay tuned and pulse. I'll get it out. Liz, if you don't hear from me right away, let me know. But we have the KLPs. We're gonna continue those. The schedule will be folded out here shortly. And then number three is events, events, events. Billy, why is that? Why yes, why yes? Billy, why yes? Listen to the podcast, audio book. Okay, cool. Yeah, she's cool. Nikki, we'll see you there. Hashtags, one thing I learned from hashtags, I just put this video out. When you, last week we talked about your target market. Like who are your audience? Who do you wanna talk to? I've actually had to sit down and refine tune mine a little bit, which has been really a good lesson just to put pen to paper and write it all out. But one of the things that I learned from Gary, it's Gary Vee's $1.80 rule. So you can look that up. It's a $1.80 rule. It's, I don't know why they came up with that, but it's basically 10 cents for a comment that you pay yourself. So it's not like you get paid to do this. So you go find your 10 hashtags of your niche. Who do you wanna focus on? Now I'm primarily talking about Instagram. You probably can do the same thing to TikTok. I don't know why it would be any different. Facebook is switching to hashtags. So Facebook, you're gonna see more in that in there. So you probably can do this for Facebook. I just don't know how it works. But let's just use Instagram for an example. So you go find your 10 hashtags. For me, one of the hashtags is kind of funny. Hardworking dads is one of my hashtags because it's the person that is putting that effort in that I wanna help be their coach to help advance their life, right? I know they're putting effort into it. So it could be moms that wear lipstick. I don't know. It could be entrepreneur moms. It could be grandmas that travel the world. Silver travelers, whatever your hashtags are. So find out what you're like right down first off. Who's your audience? Who's your target audience? What are their obstacles? What are their problems? What are their, what are they like, right? What are the things that you can talk about if you're not talking about ketones? What else can you talk about? Teachers, right? Nurses, whatever that audience, your demographic is. If you don't know that, that's where you start. So you go, let's say you go to the hashtag hardworkingdads. So what I do is I pull up that hashtag and then I'm on Instagram. I search it, I click on my hashtag and then the top, it gives you the top and recent. So the top post, you go to the top 10 post and you comment on it each day for 30 days or for however long you're keeping that hashtag and you comment on it each day. Now, if you've already come in on the same one, just go to recent ones and comment on it. What you're doing is you're putting your comment into your hashtag that you're basically giving to your audience. Does that make sense? You're giving to your audience to receive. So instead of you just hashtagging, I use that hashtag by the way. So you're gonna use the hashtag on your own post but you're gonna go on that hashtag and give and every day you're gonna give 10. So it's actually a hundred comments you're making each day and it seems like a lot. If that's too much, do five, right? Do what you can do. But every day you do your 10, your 10 hashtags. So if you're on seven platforms, it's 700 comments a day. So be weary if you wanna be on seven platforms. I'd rather you be great at one or really good at one and start to learn the others than to be really bad at all just so you know, okay? But that's how simple it is. So just comment something that's relevant to the post and do that each day. And so start somewhere. If you just wanna pick one hashtag and you just focus on that 10 comments a day and then go to two, work up to 10 or if you wanna go all in on 10, I would tell you pick a number of how many hashtags you wanna follow and how many comments you're gonna do on that hashtag. But I'm doing 10 hashtags, 10 hashtags. So 10 separate hashtags and I'm doing 10 comments on each hashtag. It's a hundred just on Instagram. That's what I'm doing. I do this full time by the way and I have time to do that just so you all know. And but I'm only would pick something that you can do every day for 30 days. And the truth is you don't wanna stop it. The 30 days is just to get really good at it. Does that make sense? So that's just a hashtag tool. What you're doing is you're now targeting your audience, you're giving to them and then you're also gonna use that same hashtag on your posts so that you can give to them through your content. Does that make any sense? Everybody tracking me here on this? Cool. You can do it on right now Instagram and TikTok are very simple to do that on. Facebook is something you might have to work through. You could do it on Facebook through groups. Pick your group, comment on 10 comments on the group each day, maybe only five because if there's not that many posts but that's another concept, right? You go to your group, the groups that not you're in the groups that your audience are in and you go comment on 10 people or on 10 different comments or you respond to somebody else's comment. Hey, Nikki, that's a great comment. I appreciate your feedback on that, right? Breast milk is good for the baby, whatever. So any questions for me? I appreciate y'all. Did somebody on mute just say hi? It's quiet. Hey, Dustin. Yeah. Very, I actually just learned this that when I start doing my hashtags because I am horrible and always forget them that I now have- In the past, hashtags were not your jam but you're now made a pivot in your wonderful Adam. Yeah, thank you. But now I have put them in my notes and now I just copy and paste them so I'm not constantly having to write out 10 posts. And also I got a tip, a pro tip from Miss Kate that you can do it in your short text if you know how to do that in which I'm learning how to do that to where she just punches in a couple of letters and it pops up for her right away. So it's getting easier and easier all the time. So that's the part, like I was saying, my mom my mom just introduces me to the people when the conversation comes up she attracts, connects and that's it, right? If you wanna go advanced if you're on these zooms you're looking at more advanced your mom, Bonnie probably won't do a hashtag Bonnie may never hashtag ever in your life and that's okay, you don't need to either it's just an advancement of what we're doing. I do wanna just kind of clarify on that for real quick if you're a person that copies and paste hashtags I think this is my opinion Cameron or Lynn or somebody or Matt and Debbie or Lisa people that have this advanced skill set in this I would only do it for your foundational hashtags and then every 30 days you might refresh them a little bit. What I mean by that is your foundational hashtags are the ones of your target market. For me on the keto pro I'm very focused on keto tips, keto recipes, keto diet ketogenic, see how they're very specific of a niche of who I'm looking for that I wanna attract. Now that's the keto pro it's not my business page it's my keto page, right? Now the other 10, 20 hashtags you put on that should be relevant to the content you're putting on. Does that make sense? So if you're a mom, let's say I'm gonna use Cameron and she's doing something around her face she's putting makeup on or doing some permanent eyebrows. So she might put women's hairstylists, hair salons like she might have her demographic of 10 people but then she might put permanent makeup as a hashtag something that's specific to that topic where it's not necessarily she might put hashtag poofy lips I don't know, boat talks whatever those things are, poofy lips with boat talks but does everyone make sense? So I don't wanna, what I don't wanna see is everybody just copy and pasting the same hashtag that will run its course but the foundational 10 let's call it or five of your niche you can use as a continuation and then add the components of what makes sense to that post because social media is pretty smart these days and they're catching on, let's just say and you put those two together it's game changer. No boat talks Cameron, boat talks in the lips. I'm not again, I'm off the zoom with Michael where he was talking about a boat talks and filler and I'm like, I feel really attacked right now because then on this zoom you're like. Oh, you did? Boat talks, it's funny about Boat talks is it's actually a neurotoxin it's actually, it's kind of funny how it works but it's actually a lot of relief people that have like a lot of neck tension or have like, you know, you know I have a buddy that did it around his eyes because not in his eyes but it was funny because his confidence went through the roof after doing it so I'm not against it by no means I just thought it was funny yes for wrinkles or for wrinkles but I heard the wrinkles don't go away they come back, that's what I heard. Anything you want to add to that Cameron around that any of those topics, what we have you on? Well, boat talks, no I'm just kidding. No, I think that's all good stuff Dustin, I'm actually learning myself about Instagram that's like my last explored thing but I do think just everything I mean, your spot on I think the more things we can identify that are, I think of hashtags as niches, right? That you get buckets that you can have so I think what you said is great and the more things that we can identify the more interest that we have like maybe you're a race car wife like maybe your husband races a car cars around dirt tracks, you know what I mean? And like you've never identified that to you as a niche but it is a niche cause that's part of your world so I think when we start to like look at that it can help us in a lot of areas of our business cause it's people we can relate to it can help us hone in on our ideal avatar it can help, I know who I don't want to work with like the type of people I really do like when I think about like gym people and like hardcore like stickler people that's not my people cause I'm not like that it's not related to what just happened I know you don't like to work with anybody named Amanda I know that for a fact We're literally on gym working Amanda you're unmuted I know I could tell that's why you guys are reverberating when she came on But yeah, but that's all I just think that's gonna help us in our whole business whether it's with hashtags or avatars or whatever, finding our people Can I interview you? I want to talk about what we talked about and just curious, we'll take a second and prep the interview right now cause we're on for a second True story, did I tell you to start posting more about your makeup and your face stuff and all that stuff? How long did you not do that for? Or not commit for it? So long because and I see people do this a lot it's like, oh well that doesn't I'm like, I literally my thought when Dustin would tell me that is well if I'm gonna do that I might as well sell makeup or people think I sell makeup that's literally what I thought they're gonna think that I sell hair or makeup tools if so but the truth is no cause a lot of women either do it or are interested in it or wanna watch it cause they wanna kinda learn it or a lot of women can care less about it and that's cool too but the truth was that was something that I could relate to women with give value in and then through that they see that we do ketones but yeah, Dustin told me that forever and I'm like, I just didn't listen I just didn't do it and then actually it was when we started doing TikTok and Samantha Rose started training us and talking about niches and stuff and I go, I don't know I don't have niches all I do is like ketones and family life like that's my thing I love to work what do I like to do? I like to work I like to be in my office and so she's like are you crazy you do all this stuff with like your hair you need to do videos on that and so it was like you know how it is it's like somebody can say something to you forever and then somebody else comes in and says it and you're like, okay so that's really how it happened sorry, Dustin and the reason why I said it is that is that funny thing was I could see it in Cameron easier than myself. Yeah. If that makes sense I could see like my God you're not crushing it because you're talking about what you're doing. And Cameron, let me ask this question if somebody asked you about makeup or hair how easy is it to have a conversation with them? Yep, way easier than about the ketogenic diet that's for dang sure. Yes, it's a normal it's like if she met them on the side of the road they could just sit down and have a conversation rather than she's trying to sell them something. And then it's this now it's the practice of how do you bring up the conversation when that timing's right but would you rather who would rather have a thousand new followers let's say 500 new followers every single month watching you do something that you actually are good at naturally and you flow with and then you can then eventually moving towards that. So before we get off here I want I'm this is a challenge for everybody I want you in the chat I want you to put down one thing that you're freaking awesome at that you can teach anybody or you're just it's your gift zone. Like I see or where'd she go? Where'd you go? Oh, they're at Christine Tolford like she knows fitness. She could teach people how to do an exercise every day exercise of the day. And the thing is is she could shoot 20 of them in one day if that makes sense. She could shoot 20 of them. So I got I got too much energy right now and I got I got a dead stop here a second. I'm in it's true story. I get done from an event I can't make this up. I get done from an event. I'm in Las Vegas. We have a check for $50,000 that I'm walking through the airport on purpose. Well, I got the check but I took it on the airplane walking through the airport. We signed up two people on the way through the airport in Las Vegas with our check. How did you get that check? Well, I actually earned it in the company that I work with. You should check it out. True story. I get to my gate and the gate next to us this lady goes, she saw my shirt. She goes key tones. She goes, should I drink those things? I'm following this lady on Instagram. And I'm like, who? Pull it up. It is a lady with absolutely zero background in fitness. This woman doesn't know a thing. Her left foot from her right when it comes to fitness. Not a thing. She's on a weight loss journey. She's lost like 25, 30 pounds. I don't know who she was to be honest. She's a promoter, improve it somewhere. She has about 70 more pounds to lose. And every day she gives a tip about what she's doing in her journey. I learned this exercise. I wanted to show it to you. My tip that I learned from YouTube today was this. All she did is shared her. The lady goes, I love to follow her workouts. The woman is not a trainer. She doesn't even know how to workout. Like she literally is watching a YouTube video, filming herself doing it, puts it up on Instagram. And the lady that is relating to her and just so you know, the lady I'm talking to is not my demographic. She's not my audience. She doesn't want to watch my crap. She wants to watch the lady that's trying to lose 70 more pounds or 50 more pounds do an exercise and she follows her routines, her exercise routine. She does her exercise of the day. So I say this is because she basically is, she found her niche. She likes to do the exercises. Is that makes sense? She likes it. She can talk about what she's currently doing. So if you're in a transformation, you can do the same thing. And my point to saying that is you don't have to be an expert. You have to be committed. But if you have a skill set in the chat, what's one thing that you're super sign language, Tammy? Yeah, we talked about those with Tammy. She's really good at sign language. And that's a very specific niche which you can do really well. Science and nursing. D, I'm not sure, Dawn. Science and nursing. My favorite, Dawn, my favorite Instagram page is a nursing page that I'm pretty sure it's a dude that's doing it, but you think it's a woman? I'm pretty sure it's some random dude that's doing it. Almost for sure. And, but it's just funny, nursing means. That's all it is. It's funny nursing means. You could tie a funny nursing meme and there's a million out there with some real hardcore information that you like, you know, crush it. Like, anyway, crush it. I'm getting fired up. So that's part of finding your niche, but that's also knowing who your audience is. Who's your audience? I was in, I told this last week where it's on camera's team, I think it's Veronica. She's a teacher and she's trying to target MMA fighters. I go, I'm not sure how, I mean, that good you want to commit to MMA fighters, but she's never fought in the MAA and she only knows like four people in the space. I go, why don't we focus on teachers and then moms and then nurses and then hairstylists because they all have a similar concept to them. What's the message we can tell them? Because that's the same message that you probably can deliver to them. So with that said and done, let me know about having better. Oh, what's up? What's up, Lynn? Hey, hey, hey, I just, if you don't mind, I just want to tie a little bow on something because I'm hearing what you're saying. One thing that I did when I was in Cancun was I was intentional about going to people and saying, tell me who you think I am. Tell me what you see in me because we don't see in ourselves what other people see in us or necessarily, like we might be great at something like you said, Dustin, we want it got to be our niche and Veronica is a great example of that. But if you're confused or if you're just thinking like, maybe I'm not on the right track or maybe I am, I went to people and said, tell me who you think I am. And it was mind blowing to me because what people saw in me is what I know is inside of me, but I keep it what I thought hidden and it's not. So have conversations with people and ask them questions. They will give you what you asked for. And your best friends and your family members can be the best at that. And it could be, they say you just have the biggest heart in the world, right? Like, I mean, Liz and she just sets this big, big heart and maybe that's your niche, you know? Maybe you ask them is it, what's like, what's something that I'm good at? Like, cause you might not know that you're good at changing diapers, but you're really good. I mean, I'm a fricking, I'm awesome at changing diapers. Like been doing it for seven, eight years, I can nail that. I'm so good at it, cloth diapers, fake diapers, backwards diapers, standing diapers and all, right? But I don't see myself that way. And that might be a little politically incorrect to do that online, but either way, my point is, is that your friends and families probably can be the best to actually tell you that. Ask 10 of them, ask five of them. Hey, what do you see me good at? What are my strengths? What do you think I could teach? And these are really cool things. Lynn, I gotta ask you a question. Do you wear red every day? Glasses. Nails, I got a thought. All right, y'all, I appreciate you. Hacking better, let's make this fun. We had a couple of weeks, three weeks-ish. I'll be in Louisville, Kentucky. My goal is to bring another 50 people. So I'm very ambitiously desired to do that. I'm very, Michael gets laser focused on something. My laser focus is on hacking better. I just know that when I sit in that seats, I'm gonna be like, if I don't do everything I can to give everybody the opportunity to change their life, then that's my bad. And I'm gonna be, I'm very, very, very determined to make hacking better a good experience for so many people. And all you have to do is show up. Find a way, I don't care. We have people driving 12 hours from Canada. We have people flying in all over the world. It's gonna be a really cool event. So I appreciate you all. Thank you, thank you everybody that shared. And we'll see you guys at Hacking Better. But see y'all next week. Stay tuned on the pulse for anything on the KLPs.