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Published on Apr 30, 2012
A 10-minute video clip of Michael Eckhardt (Chasm Institute -- Palo Alto, California) describing key drivers for winning with new technologies and new products, based on the newest book they have published ("Escape Velocity" -- HarperCollins). Includes overview of these key topics -- the Technology Adoption Life Cycle; how customer needs change across the model -- from Early Market through Chasm / Bowling Alley / Tornado and on to Main Street; disruptive vs. continuous innovation; and the 9-Point Market Strategy Checklist.