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The Future of Brand Development in India

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Uploaded on Jan 27, 2010

Hemant Sachdev, joint managing director of Microsoft India and chairman of the 2009 World Brand Congress, discusses the environment for brands in India, the prospect for new global brands to emerge from the region and the future of Internet use among India's 500 million mobile phone customers with David Rogers, executive director of the Center on Global Brand Leadership, during the 2009 World Brand Congress in Mumbai.

Columbia Business Schools Center on Global Brand Leadership is the leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands. The center provides todays leaders with innovative branding solutions and a global perspective through a network of partner centers at leading schools in China, Germany, Korea, Spain and Singapore. Learn more at http://www.gsb.columbia.edu/globalbrands

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