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Published on Feb 1, 2010
Nike RED football laces promotional video - Lace Up Save Lives. Great fundraising video featuring Dider Drogba, Andrei Arshavin supporting Nike's fantastic RED football laces promotion.
Kitbag.com are proud to be supporting Nike and (RED)™ in their campaign to leverage the power of sport to fight HIV/AIDS through a focus on two initiatives: education and medication. The RED™ campaign launched by NIKE will contribute 100% of its profits from the sale of each pair of (NIKE)RED LACES to the Global Fund (www.theglobalfund.org) and to support football-based programs to help fight AIDS in Africa.