Media Event Management and The Fiery Foods Show | The Garrity Group Public Relations





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Published on Mar 9, 2014

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This is Tom Garrity with The Garrity Group Public Relations and today we are going to talk about media event management with Julianne Horn, Senior Account Executive for the firm.

Julianne, thank you for taking time and congratulations on the successful media engagement for our client the 26th Annual National Fiery Foods & Barbecue Show! In 2013, the firm earned a New Mexico PRSA Bronze Cumbre Award in Media Relations for this annual event. Like last year, in 2014 you lead our efforts to generate earned awareness.

Tell me how far in advance did your planning start and what did it consist of?

• The FFS takes place every year in March, and our planning starts three to four months before
• We identify story angles, and pitch national publications and magazines that often have deadlines several months in advance.
• This year, the FFS was featured in several travel magazines, including Southwest Airline's Spirit Magazine, so this approach really paid off

This was the 26th year, what is the process to find new story angles year after year?
• Finding new story angles is key to success. We speak with exhibitors, who often have very interesting stories to tell.
• Sometimes, new story angles present themselves. This year we were fortunate to have several high-profile guest chefs join the show, giving us endless story opportunities between their cooking demos and their background as authors.

Talk a little bit about customizing story opportunities to different reporters and assignment managers.

• It's all about knowing the audience.
• Some reporters are looking for a serious interview, while others are looking for a chance to taste some of the spiciest products the Fiery Foods Show has, live on-air. Knowing the background on the media outlet and the reporter is key to pitching ideas that really interest them.

During the event the teams scheduling was staggered. Talk a little bit about staffing and duties for an event like this? Tell us about the on-site event staffing and duties for an event like this.
• The Fiery Foods Show is really a team effort.
• Our team provide on-site event support, which includes interviewing vendors to identify new story ideas. This can be very valuable for pitching media during the show.
• We're also on-site at the show to facilitate media interviews. When you have a show floor packed with thousands of people, it can be extremely overwhelming, so it's important to have an expert member of the team on-site to identify media and help set-up interviews with exhibitors or the show producers.

What is the one thing you learned this year that can be applied in to 2015?
• It's all about having fun -- this is a fun show, and it's our job to make sure that comes across in the marketing we do and in the media coverage the show receives.

Finally, any advice for event planners watching this video?
• Plan early, and always have a backup plan!

Thank you Julianne Horn with The Garrity Group, sharing some media relation insights from the 26th Annual National Fiery Foods & Barbecue Show!


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