Futurist Gerd Leonhard: why Friction is Fiction, the future of business & media (TedXWarwick)





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Uploaded on Apr 6, 2011

The complete 18 minute video of my talk at TedX Warwick in the UK, March 2011. The original video is posted here: http://youtu.be/wwCetNZzlao Main topic: FRICTION IS FICTION IN THE DIGITAL AGE, both in the content & media business as well as in communications and commerce. Anyone making money with hurdles ie friction will need to switch to adding value and making it FLUID instead. Read this interview here: http://gerd.fm/fmkXLS get the slideshow here: http://gerd.fm/f7aVKr Download the free book at my blog http://www.mediafuturist.com/2011/01/... Enjoy.

Gerd Leonhard Futurist, Author and Keynote Speaker
Basel / Switzerland CEO www.thefuturesagency.com

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