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Futurist Gerd Leonhard: why Friction is Fiction, the future of business & media (TedXWarwick)

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Published on Apr 6, 2011

The complete 18 minute video of my talk at TedX Warwick in the UK, March 2011. The original video is posted here: http://youtu.be/wwCetNZzlao Main topic: FRICTION IS FICTION IN THE DIGITAL AGE, both in the content & media business as well as in communications and commerce. Anyone making money with hurdles ie friction will need to switch to adding value and making it FLUID instead. Read this interview here: http://gerd.fm/fmkXLS get the slideshow here: http://gerd.fm/f7aVKr Download the free book at my blog http://www.mediafuturist.com/2011/01/... Enjoy.

If you enjoy my videos and talks, please consider my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon (50+ 5* reviews)

This is what the book is all about: Are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire

Gerd Leonhard Futurist, Humanist, Author and Keynote Speaker
CEO The Futures Agency

Zürich / Switzerland
http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net

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