 Bah, what's up everybody. Once again, it's Brandon man, Shawn and ConfidenceBeats said I should do videos on producers some more because I only did one on this channel and when he said that I thought about it and I was like, you know what, I can start here. I got a chance to sit with Don Cannon about a month ago or maybe it was two months. Small intimate room, maybe about 20 people. Most of them were producers and I took some notes. We don't know who he is but he's done produce for Lil Wayne, Jeezy, Jay-Z, T.I., like anybody you can think of. He's even done things like the theme song for Tyler Perry, theme music and Floyd Mayweather and done stuff with Chris Rock. This man is as legit as it could get. Look him up but let's listen to these tips. So number one, so Don Cannon basically said while working with big names is great there's nothing better for your career than really being known for breaking new artists and really putting them into position as a producer. If you look at him he's been responsible for Asher Ross's career which was like completely out of left field. People weren't expecting that and then through his company with DJ Drama, his partner, they basically introduced Lil Uzi Burke to the world which he discovered when he was just listening on the radio he said in Philadelphia. He called the radio up and like, yo who's that dude? I need to find him. Track them down. So for one, chasing placements really wasn't for him for the most part and he really didn't want his beats in somebody's basement but the big thing was the credibility that it brings you is huge which goes into number two, cultivate sound and a movement. If you can cultivate that sound that really becomes popping you're in a strong position because you are the person grandfathering that sound. You can create the way when you're creating the wave you don't have to worry about chasing the wave. You can think about people like Swiss Beats, Timbaland. They've had these interesting or unique sounds and ways that they've created and you can think about how Metro Boomin is cultivating the sound that we hear right now on just other producers but he's just in that pocket. Number one, it's kind of hard to argue that he's not leading the game as far as young up-and-coming producers. We all know how powerful culture is so if you can create and cultivate the sound that's moving that culture you in a good position and that's what a producer does. Number three, shake it up a little bit. Specifically what he basically said was when he works with artists and they know that sound that he delivers or what he has when they come to him a lot of times they're looking for what they already know him for and they might want more of it or what worked in their past relationships but what he'll do is he'll give them something completely new that makes them do something new a new energy so they can keep evolving as an artist themselves as opposed to just giving them more and becoming a factory of just creating this template beat for them to then receive and just treat him like I don't know a commodity which we all know become stagnant eventually and it's going to kind of lock you down into a box so if people are trusting you to come to you for sound then yeah lead them don't just give them what they want but lead them to something new. Number four, learn the game legally. How he basically said this up was you got to get a manager and a lawyer at some point especially as you progress in the game and he said if you don't know the game take all the documents that they're having you sign or whatever that they're exchanging and read those documents you might not understand them at first but you gots to learn the game for your benefit in your career if you want to be in this thing so take those documents learn that way if you're not going to school for or anything like that. It might sound a little simple to you guys but it's just real you got to get it how you live and take advantage of the resources you got. Number five, put a stamp on that thing. I can't as a big component of putting the stamp on your beats because all that poor man's copyright and things like that is not real you can still get messed up and locked up in a whole courtroom battle just put a stamp on your beats so eventually if it's there people will come to you and a great point he also made was if the beat doesn't pop then it doesn't matter so put a stamp on it and don't worry about it don't waste your time trying to copyright all of your beats. I agree I know some people don't today we all know that producers are needing to find more and more ways to brand themselves because the game is just changing that way. But back in Dicannon he mentioned that Mike Jones was doing a big with his marketing tactics as far as having his number for everybody to call and things like that which is something that you can keep in mind you don't have to look for other producers to have producer marketing tactics you can look at artists create a brand around yourself you don't want to follow anybody necessarily in your lane anyway find somebody else that's doing something that you can apply to what you do and blow up that way. I love Dicannon stills because he keeps it short concise and obviously a dude who's been there super dope been listening to his music obviously my whole life because I ain't that old. Share this with producers or anybody you think might find this as helpful and you know what to do hit that subscribe button