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Published on Jan 12, 2015
Here's an excerpt from one of Ross Fishman's most-popular speeches, discussing the most-prevalent and -unfortunate cliches law firms use on their websites, advertisements, brochures, newsletters, and other marketing materials.
Law firms all tend to say the same thing -- "Our firm is big and old. We offer the technical skills of a large law firm and the collegial culture of a small firm. We work as a team; we are efficient, service oriented, and partner with our clients. Etc."
Generic cliche's don't persuade anyone. Then we illustrate them with gavels, globes, columns, scales of justice, and other obvious, literal legal icons.
If you want your law firm's marketing to work, you must stand out. You must be different. This video shows how to start.