 How to get clients for an advertising agency well first Let me tell you what not to do the biggest mistakes people make is number one Focusing on the services they provide number two focusing on their hourly rate and billing hourly number three Offering to do anything the client wants Number four not specializing and Number five not consistently doing anything at all to bring in new clients Let's break down how to actually go out there and get new clients When it comes to getting clients you want to dig before the well is dry that means most free lancers Go from feast of famine. So they'll work really hard in getting new clients. They'll have a bunch of client work And they'll stop prospecting their well will dry up and then as soon as they finish that project They have no more clients then they're scrambling to get more clients This is a terrible way to operate and it's not going to make your life or your business very fun So what do you actually have to do to get clients for an advertising agency? Well number one is you need to specialize Not only in a market, but in a result So I mentioned that a big mistake people make is they pitch their clients and they tell them all about the services That they can provide for them and they do whatever the client wants to do now if you actually want to get clients and charge a lot of money for it and Become well-known in your niche. You have to be the expert. You have to be the trusted advisor Which means you don't ask your clients what they want you tell them What they need based on the problems they're describing to you? So first you have to listen to them You have to figure out their problems and then you have to give them the solution don't ask them for the solution That's what they're paying you for and that brings me back to the other point You don't want to sell them services. You want to sell them solutions results in outcomes So your client doesn't care how many backlinks you're going to use They don't care how many hours it's going to take they don't care about your sophisticated strategy Until you've proven that you can get the results that they want now after you prove This is the solution. Maybe they want to hear about the method, but honestly if you book a trip To Bali to go relax on the beach with your husband or wife. Do you want to hear all about how many legs of the flight? It's going to take do you want to hear all about the airline food and how it's going to take you 40 hours to get there No, and if you're a travel agent tried to sell you the trip By describing those things you would tell them to get lost and your clients going to do the same thing to you So stop talking about yourself Stop talking about what services you're going to provide and focus on providing solutions to problems for a very specific market This is how you become the trusted advisor And this might seem intangible right now. You want to know Christian? How do I actually go out there and get clients for my advertising agency though? Well You're going to use what's called the case study method All you have to do is put together a detailed case study of one of your past successes and Lay out where your client was when you started working with them describe their situation describe how they felt describe what else they had tried and then the After result what happened after they started working with you what results were you able to provide? What beliefs did you break for your clients? What do they believe before they worked with you and after they work with you and what is their life like now? That you've gotten rid of this problem for them and provided a solution So this is the case study method what you want to do is write this up in a short email Send that out to other people in your market and say hey I got this result for this person and your business is very similar to that So I think we could get the same results for you. Are you interested in having a chat about that? So you just want to scrape a big list mail that out to everyone in your market and the people that reply. Yes, you can Help on a phone call talk about the results. They want and then pitch them the solution That's how you get clients now you can take this to other marketing channels You can go on Facebook ads and you can advertise this case study or you can turn it into a full-length webinar Which describes? How you changed your clients lives and then provides proof in the form of a case study Well, what it comes down to is can you provide a solution to the problem and you have proof in the form of a case study? And you can pretty much get unlimited amounts of clients this way Now if you don't have any results for your clients yet, and you're wondering how to get clients There is a method called the springboard method so when I started my agency I went out there and I worked with one trial client for free and they got her amazing results and I asked for a case study a Testimonial on three referrals in exchange now this client immediately turned into three more paying clients and $6,000 worth of revenue that month and then I took that case study and was able to promote it Advertise it use it as proof of concept and go out there and get more and more and more clients and each time you bring On new clients you get those testimonials you get the case studies and then you just literally provide Overwhelming proof to your market that you will get them the results Remember it's not about hours worked. It's not about these services provided. It's about the result You provide overwhelming proof that you can do that and you're never going to have trouble getting clients Now remember you want to have this be a consistent ongoing thing so every single day you want to spend 30 minutes prospecting every single day 30 minutes reaching out to your market with these case studies and That way you're always going to have new clients in the pipeline. You're not going to have to work with people You don't want to work with because you have enough demand for your services and your solutions and You're never going to run out of clients if you want to learn more about how to Get your first case study and results and how to turn that into more and more clients and how to build a scalable Advertising agency and put together a free training for you at Christian Martin dot org backslash free I'm going to break down this whole process and I'm going to simplify this make it really easy for you to go out there I'll show you how to get scripts templates for all of this and it's going to help you go out there and get more clients Go check that out Christian Martin dot org backslash free and I will see you next time