 How do you make beautiful ice cream? Thank you for asking that question young but that is not the right question to ask. The right question to ask is how do you make ice cream that people will want and buy from you just like how they bought from us and created a seven shop location and here are three steps to creating beautiful ice cream that people will want and buy from you. Step number one know who's buying your ice cream whether it's a mom and dad wanting to spend two hours with their kids and kill some time or whether it's an LG wanting to snap some pictures onto a TikTok and IG those are two very different offerings. Step number two know your numbers know your margins so then that way you know how much to allow for marketing and your cost of goods olds. Step number three know how to market and where to market whether it's the mom hanging in the Facebook groups where you need to create content for them or it's the LGs hanging on TikTok and doing TikTok dances then that's where you need to meet them and that's exactly how we grew our ice cream shop into seven locations and we ended up telling the whole thing. Make sure you guys follow more for more tips.