 Good morning everybody. JR Fisher here. It is a cloudy kind of rainy day here in San Diego. It's Wednesday. I think the 23rd. Is that right? Something like that. It's got to be the 23rd, right? Am I right? Am I right? Somebody tell me there. Yes, it's the 23rd of June 2021. Welcome everybody. Hey We're going to be talking about some cool stuff today email marketing But before we get started, don't forget to subscribe below If you haven't done that so far hit that subscribe button Don't forget to ring the bell Turn on all bell notifications so you're notified each and every time I go live or if I upload a video on this channel I want to welcome you, especially if you're new to this training. I do these trainings I just about every day Monday through Saturday to help you guys start running grow online businesses I don't sell you anything here. I'm not marketing anything here I'm just here to help you out so that you can make more money online and today Today is the one thing that makes me more money than anything else and that's email marketing But you got to do it right and what I want to do is I want to share with you guys some of the Tips and tricks and techniques that I use to actually make a lot of money online I know some of you may have gotten an email today. You may have gotten a text I wanted to let everybody know that I was going live today. So I tried some a little bit different I hope you don't mind getting a little notification from you If you like getting those notifications put in the chat box. Yeah, I like getting those notifications If you don't like getting a notification put in the chat box I want to know I want to make sure that I'm doing what you guys want what you need for this training It's so important that I do that because this is for you. This isn't for me. This is 100% for you Now today, I'm going to talk about email marketing However, if you've got a question about anything having to do with making money online Please please please put it in that chat box there and I'll be happy to address it Heck if nothing else, let me know you're there. Let me know you could hear me Let me know what the weather is how you're doing put something in that chat box. Make sure you participate I have found I found through all these years that I've been on the face of the earth is that the more you Participate the more you'll get out of life. So if you participate in something that has to do with making more money online Odds are you're going to make more money online. This is kind of how it works. I don't know why it works that way I'm just telling you it does work that way. So make sure you participate Make sure you write something in that chat box Even if you just say hello, even if you don't have a question Maybe you wouldn't tell me about some successes you had put that in the chat box Don't forget to give me a thumbs up too. I would really appreciate that and I've got some cool stuff I want to go over with you today. I think you're really going to enjoy it And these are eight email marketing strategy and tips basically tips and tricks or whatever you want to call it of 2021 and I know things have really changed You know over the years. I know I started doing this in 2009. It is now 2021 so what is that that's 11? 12 years Wow 12 years I've been doing this and making a living online, which is not a bad way to make a living guys I can get up when I want I go to bed when I want I can work when I want I will tell you I probably work more on this than I ever did on any job But I enjoy it and it's for me. So it's like If I work harder, I'm gonna earn more, you know, not too many jobs will do that for you I mean, I guess it's some sales jobs, but you're still gonna be limited I was in sales for years And you know if somebody start making too much money, they cut the pay plan. That's how they handle that They didn't want you to make with so much money, but online there is no cut to the pay plan I mean, you can make whatever you want. So let's talk about these things you can do in emails number one thing You could do on an email. This is the most important thing I think a lot of people miss out on this and that is to create Incredible subject lines create incredible subject lines now Let's talk about subject lines for a second Subject line is the first thing that somebody's gonna see when you send out an email And if it is not engaging if it's not interesting if it's not something my guy is bumping into me here If it's not something that makes them want to open your email your emails never gonna get read That's why this is so so very important The first rule for running a successful email campaign is to write attention grabbing subject lines Subject lines have been and will continue to be the most important part of your email marketing strategy There's nothing more important than that James Breen. How you doing, buddy? I missed you yesterday. I didn't see you in there I says good morning 85 degrees and partly cloudy in Savannah James. We got some rain here today And I will tell you it doesn't feel that great. It doesn't feel that great It's 77 and rain today is what we've got but good to see you James. He's one of our regulars in here But guys one these subject lines most people decide whether they want to open an email or not based on the subject line It's not who it came from it's the subject line So even if they like you they know you if the subject line is something that maybe reveals too much Yeah, maybe the subject line says, you know, 10% off on men's pajamas today Well, you know, I could look at that and even if I like the clothing manufacturer If I don't want men's pajamas if I'm not interested in men's pajamas, am I gonna open that email now? Well, what if I think 30% is a good sale and I see 10% and I go, well, that's not a very good sale I need pajamas, but that's just not a very good sale. I don't open that email So don't reveal Exactly what is going to be in the email or your sales page when they go to click don't do that You got to keep it short and simple too long subject lines. Do not work as well. Make sure it conveys Something that makes them want to open the email Something will tell you make sure you tell them exactly what's an email. Don't do that because if you tell them exactly What's an email? They don't have to open the email. Don't do that. You can use humor in your subject line You can use mystery, you know, I've used a subject line for years. This is boom. This just happened. What happened? What happened? Okay, and guys we get a lot of people in today So make sure you put something in that chat box. If nothing else, tell me who you are Okay, tell me who you are. Tell me what the weather is. Tell me what you're doing. Say hello to me I'm telling you I implore you if you participate in this if you talk to me in this You are going to be more successful. It's a matter of getting involved Involvement is so very important guys if you just sit back and listen and you don't ever get involved You're never going to move forward It's so important that you do this the people that get involved the people that Communicate in these live trainings are the ones that are successful if you want to start your success If nothing else type in there. Hello, JR. How are you doing today? You know, just do something to participate It's so important You can make your subject like controversial you can make it shocking to generate some curiosity that can be done I like to personalize it and I'm gonna talk about that in a second So I don't want to use it up here, but you could also use questions, you know Are you still biting your nails? I know I know somebody who had a nail biting problem They went to one of these sales pages and they started sending emails and that the subject line was always Are you still biting your nails? Are you still biting your nails? Are you still biting your nails and they used to say what over and over but it was incredibly funny because you know The people probably were Berkshire from sunny South Florida good to see you Berkshire code good to have you in the house Don't know you tell me a little bit about you. Are you a man woman? Well, you are you're marketing online? Let me know. Let's get some conversation going So you can use these questions to these questions work really well number two. I Like this a lot. I did it this morning. If you got an email from me this morning, you know, it's true Personalize your emails personalize your emails now You need a certain tool to do this which I'm gonna give you is number eight Okay, so so hang on because number eight will give you this tool But personalize your emails if you have their name in an email subject line, man, it really wakes them up If you have their name, I always put hey first name, okay, whatever their first name is in that way They can see that I know who they are okay They like that personalization the first and form of first and most common way to personalize emails is to add the Receivers name in each email even when you're sending bulk emails like what I did this morning remember Popular e-marking e-marketing tools not only provide email templates, but they also have the capability for basic personalization line Adding receiver names and I'm gonna give you one that does that today So make sure you stick around because I'm gonna give that to you my watch is sending me notifications. Oh my gosh It's talking to me. So Use good email templates, okay? I pretty much write all my own emails However, the tool I'm gonna tell you about at the end of this training today will give you the templates So I'll tell you about that in just a second The next level of personalization comes from sending different emails to different subscribers Based on where they are in your sales funnel It is very useful as this can help you set triggers to your automated emails in the tool I'm gonna tell you about actually Actually does all that for you based on what they've done Berkshire Cove retired football player. Oh, wow very cool. Who'd you play for? entrepreneur real estate Credit repair Airbnb Businessman I connect CEOs. Wow, you've got quite a very background, you know I've noticed a lot of X athletes a lot of X athletes are incredibly successful in business I actually ran automotive dealerships for years and I hired several X athletes I had Louie Keltcher working for me who played for the San Diego Chargers I had another pro football player working for me when I was in Virginia and they're very successful Because they're tough. I mean they can go through a little bit of pain. They can handle some rejection So yeah, they're very successful. So yeah, tell me who you played for I'd be very interested So a open rates. What are open rates do when you put their name in a subject line, okay? They have about a eighteen point three percent open rate without it. This is a test. It's fifteen point seven So you gain almost a three percent open rate now that doesn't sound like a lot But what if you're mailing out to a hundred thousand people or a million people three percent? That's a lot more eyes on your offer. So that's super important to do that. Okay, put their name in there I'll give you the tool to use for that in a second Keep it short and visual. Okay Do you go through long and lengthy emails in your e-box or in your email box and read them word for word? No, no, you don't do it, right? Nobody does. They don't want these long emails Um So you don't want them long you want them short enough to where you get your message across but that's about it Berkshire Cove says Florida frenzy arena football our venue was the at hard rock hotel Very cool broke my right leg before dolphins picked me up Man, I hear this over and over this injury thing in the guy that Ray White used to work for me. He played with the San Diego Chargers, too I had an Air Charter service and Ray White worked for me and the guy he was in his 30s at that time I think early 30s and he had gotten out on an injury. So he was a pilot And man, I would stay in the hotel room with him because we would travel and he had a hard time getting out of bed In the morning, I mean he would like lift one leg out and slowly work it until he could move his body That's a tough sport on your body, man. That is tough This is highly informative live boom. Thank you Berkshire. I appreciate that So any I keep it short If you if you have to use a lot of text-based emails keep them short. Well structured use bullet points I like using bullet points a lot that kind of tells people what's going on Basically when creating email just think about whether you would read it if it were in your inbox Would you actually read it? If not, you need to change it up. Okay, you need to change that number four number four Optimize your CTAs. What's the CTA call to action? Super important that you do this. Some email marketing strategies do not change whether it's 2021 Or 2001. Okay optimizing your email CTAs is such a good strategy That's gonna be evergreen the goal of sending emails is not to get readers to only click on your CTAs But also perform the desired action Once they click to read your email, you want them to click in your email to do what you want them to do Do you want them to go to a sales page? Do you want them to opt in you want them to download something? Do you want them to watch a video? Do you want them to join you? What a live YouTube like what I sit out today, okay, and I had two call to actions in that email I sent you today. I knocked that out in like two or three minutes and just set that email up Okay, not a hard thing to do irrespective of what your CTAs are asking your readers to do So they should get enough clicks for your email campaign to be a success You got to ask them to click you guys they click here to get more click here to watch me click here to do You got to tell them what to do and you got to tell them what's gonna happen once they click Don't just say click here click here and what what's gonna happen to me am I gonna explode? What's gonna happen click here to watch my video click here to claim your sale price click here to get Protected whatever it is. Whatever it is that you want make sure that's in there You should also try to use more contextual CTAs instead of promotional ones instead of saying buy now You could say check out this cool new product or click here to check the inventory something along those lines That works a whole lot better guys Number five we're up to number five already We're halfway through on some of you have not posted in that chat section goodness gracious guys post in that chat section Say something in there be part of the conversation if you're part of the conversation I'm telling you you're gonna make more money online You're gonna do better online if you're part of the conversation Also, I want you to post in that chat section if you got an email if you got a text from me today Do you like being reminded? I sent this out 15 minutes before I went live today Do you want to be reminded? Let me know yes or no in that chat box Do you want to be reminded when I do this if so I can remind you? I will ever spam you I will ever send you a ton of emails But sometimes we forget sometimes you don't know and if I can remind you I'd like to do so But let me know if you want that or not number five Great compelling preview text now the tool I'm gonna tell you about at the end today will allow you to do this But what it is is before they actually click on the email if there's gonna be some preview text They're gonna see in their email box and it's gonna tell them a little bit a little bit more about that email One of the email marketing strategies often overlook is writing this compelling preview text for your email Preview text is usually the first line of an email that people can see in their inbox But not necessarily the tool I'm gonna show you Actually will let you put preview text there and not read email yet So preview text is important because it can affect a person's decision as to whether open an email or not It gives them a sneak peek into the email content whether it's relevant to them or not and hopefully it's relevant You won't be sending out. Yes, please remind me. I got here from an email today. Awesome. Awesome. That's so good to hear Yeah, I just I don't want to spam anybody, but I do want to remind you I want to help you out Okay, this is my only way of you know connecting with you is to a text or spam If you put your phone number if you give us your phone number, you know through your when you sign up and all we can actually Text you to and let you know So make sure that you use preview text to make it compelling enough for your subscribers to open your emails Some of the tools you have now don't let you do that the tool I'm going to give you does make it short make it relevant and convey the most important piece of information in it We're getting there. We're getting there. I'm getting out of breath. I'm so excited today number six follow up But don't spam, you know, don't send me 10 emails in a day. I don't want that. Nobody wants that I'm going to unsubscribe a lot of times people miss emails because their inboxes will be flooded with email So don't get hurt if you send out one email and somebody doesn't buy Maybe you need to send it the next day and the next day and the next day The tool I'm going to tell you about is once they buy all your additional emails that you've automated will stop That way you don't keep bugging them. Okay, we don't want to bug them We just want to remind them, you know, sometimes I'm getting ready to buy something and something happens And I my attention goes away and I forget to do it James brain says of course I want it a reminder and a link for all your content. Awesome James Well, we're going in that right direction there. I got a smile here from Berkshire code very cool So yeah Follow up but don't spam the idea is to try and see if a new subject line works So maybe it wasn't your email that they didn't want but maybe the subject line wasn't good Don't use the same subject line for the same call to action every single time So in other words if I'm trying to get them to buy a case of beef because it's on sale and I send them for emails I'm not going to use the same subject line each time I'm going to use different subject lines and if I have a big list I may test two subject lines to see which one works better if somebody does not open or respond to your emails two or Three times then it's time to move on. Okay, if they don't want to, you know, get interested in that thing Don't worry about it. It's a waste of time for you to keep trying to reach out to someone who does not find your emails relevant Moreover, it annoys people and spams their inbox. I don't want to do that I have to go through every morning and get rid of spam and I don't want you guys to have to do that That's a pain in the butt. Okay now now now now. I'm going too fast today, aren't I'm gonna be finished up early I think but it's okay number seven Number seven what's number seven create mobile friendly emails? Oh my gosh guys If you've got a provider and they're not mobile friendly your emails you're done I probably look at 95% of my emails on my phone 95% You know, this is where people are seeing stuff Rarely I never look at emails on my iPad. I use my iPad as a monitor for when I'm doing videos Okay, so you've got to have mobile friendly emails One of the most important email marketing tips for 2021 is to create emails that can be read from any device If you're not doing that, you're missing out. This is so very important guys I can't impress this upon you enough and a lot of email providers don't give you this I'm going to show you one that does at the end of this training today Most people like to read their emails on the go because I feel like it's a time saver kind of right It's a time saver. You could go through there and bust through all your emails. All right So when designing your email campaigns always make sure that you use a mobile responsive good Email template every single time guys do not use large images that do not render Well or take time to load on mobile devices images can really slow you down and I'm I'm actually looking at a lot of my campaigns I'm taking images out I still have them on my Saturday emails that I send out But I don't know. You let me know. Do you like to get images in your emails? Does it matter to you? Do you like it or not? Let's see here spam is a fact of life on the internet. There ain't no escape James is always so practical. He understands he gets this stuff Some some people out there don't get it. They're like, well people shouldn't do that. Well, they're gonna do it Okay, that's just the way it is But what about images guys? What's your opinion on images? Basically, make sure your emails appear just as well on mobile phone as they do a personal computer. Okay? That's so very important Now the last thing I got for you is number eight Number eight is probably the most important out of all these because without number eight You can't do any of these you can't do any of these things without number eight. What is number eight number eight is? Let me put it in here. I'm gonna I think I'm gonna type this in here yet Now I would implore you if you're interested in this. I'm gonna put it in the chat section if you're interested in this wait until This is over with and look at the description I'm gonna have a link for Cartra. Now Cartra is the tool You're gonna use to send out these emails and get good responses all the things I talked about today are a Cartra has the ability to do these things. Okay a lot of email providers don't but what Cartra has that none of the other ones have is All kinds of marketing tools, right? It's a digital marketing platform Cartra can do amazing things and rather than be sitting here and tell you about it because I've done videos on it I've talked on blue in the face on it and every everybody who gets Cartra loves it. I'm telling you they come back to me and they go OJR I'm so glad you recommended this but go to that link that's gonna be in the description after this video is over with Click on it and watch the video if you like it. I'm an affiliate for Cartra. I believe in Cartra I don't I don't market hardly any other software. I think I think I'm gonna start marketing Nord VPN because people need protection But I'll talk to you about that later but bottom line is When you go there and and you watch the video if you want to get Cartra you can do so for $1. It's a $1 trial I highly recommend it Wow, I want to say this name. All right, I'm gonna try it Saeed with mulla Husani good. I got it. Yeah, send me. I am here through email. Oh, what's good to hear man? That's really good to hear Let's see here James Breen sportsman's guide always includes images. I'm sure for even survival K food So you've seen my product on sportsman's guide, huh? Sportsman's guide has actually been selling Survival cave food get this guys since 2010 That is a an affiliate of mine that sells my product for 11 years running 11 years they've been selling survival cave food and thank you sportsman's guide. Thank you. Thank you Thank you. You guys have done an amazing job and I really appreciate it and James Thanks for bringing that up and put in a chat James Did you see my product through sportsman's guide? I did they send you an email? Did you get something sportsman's guide? Because I know during COVID. Oh my gosh, they inundated me with orders. It was so so nice You know, I'm so thankful. You know, I woke up today guys, and I'm moving to Georgetown, Texas Just north of Austin built a beautiful home there. It's not huge. It's 3200 square feet It's four bedrooms. It's got a library. It's got a game room. It's got a dining room It's got a big gourmet kitchen family room. It's got a huge lot Not as huge as my one in Virginia, but I don't want to be mowing grass and I got that Thanks to you guys thanks to being online thanks to selling online that was all paid for by money I made online so I want to tell you once again. I started in 2009 in 2009 I couldn't type. This is 2021. I still can't type. However, I Can now make money online in 2009 guys. I didn't know how to send an email I really did not know how to send an email now. I can do email marketing. I can build websites I can make sales pages. I can write sales copy. I can run ads could do so much But it's only because I got some training just like this. I'm sharing what I know with you guys I've generated millions and millions and millions of dollars. Sometimes I look at my sales, you know over the years I'm like, I what happened to all that money? That's the first thing I say But the next thing I say is oh my gosh, I'm so thankful I'm so lucky to have people like you guys who support this channel who support my businesses who buy my survival foods Oh, I'm gonna do it again. Sayid was a mula Husani. I did it. I did it I did it. I did it. I love your pronunciation. He says Let's see. I've been a sportsman's guide for years. Yeah, they send me offers for survival cave food That's so nice to hear James. That is my product. That's my brand. I'm the manufacturer and I felt so lucky It took me like three or four months for them to even consider selling my products But I persevered they kept telling me no they said no we can't do that now We don't know it's a good product blah blah blah. I heard every excuse under the sun I probably called them 20 25 times talked to four or five different people Before I could break down that wall, but it was worth it because it brought me I mean they've sold millions of dollars of my product alone that one that one seller did So the other thing I'll tell you guys if you're thinking about selling online, you're going to get some rejection Don't stop. Don't quit. Keep trying man. I broke down that wall with sportsman's guide Sportsman's guide is one of thousands of people that have sold my products one of thousands of people who sold my products I'm so grateful. I am so thankful to you guys to the market out there To the ability to live in a time when you have the internet I mean we have the internet guys anybody listening to me right now Anybody can do exactly what I've done. I'm telling you what I've done. I'm telling you what works I'm telling you get cartra Get cartra get cartra. I make a very small portion of the money when you get cartra Don't think I'm getting rich off it I'm telling you to get cartra because you're going to get it and you're going to use it and you're going to be successful And you're going to come back to me and go jr. Thank you. That's what I want. That's what I want. I want you Hey sportsman's guide is fussy whose products they sell. Oh, you have no idea james I had to jump through so many hoops to get them to sell my products. I really did They only carry good quality products. They really do. They have a really good reputation And I mean literally James they send the orders every single day every single day We have a separate truck that just pulls up for their orders at our warehouse every day Can you imagine can you imagine being that lucky? and in and keep in mind Survival cave food didn't exist. It was just an idea in my mind. Okay. It never existed It was a product that would not have ever been sold if I hadn't come up with it So and the only reason I came up with it Is because the company and that some of you know my story But I was selling some survival food and that company wasn't delivering the products So I came up with my own products if they had done a great job I would have had to sell other people's products the whole time I was online now I doubt Now I've got my own products. That's pretty cool. I'm pretty excited about that So today James Breen says but persistence pays off. It does like you can't imagine it does like you can't I mean Almost everything I have is because of persistence almost everything I have everything I've earned everything I've known I've gotten nose or I've gotten problems. I've gotten obstacles in the beginning Almost everything you know the house that I just built in Texas I didn't I didn't decide to buy a house there. I didn't decide to build a house there I went there to rent a house with my wife in november We were going to rent a house live there for a year and see if we could find a place to live And lo and behold we kept looking around and this agent found this one house And it wasn't completed yet and we had to go to another housing complex in another neighborhood And we just fell into this house and we built this house But it's all it was all a bunch of obstacles we had to go up against we had a lot of obstacles And we overcame those obstacles and I got that house, but it's life is like that with everything every single thing Um My pro sports guy in there. I bet you you were met with some obstacles when you were playing football I bet you were I bet that arena football, you know dealt you a lot of obstacles But also, um, I caught the park around the wall dig underneath the wall Do all of that stuff to get through the wall guys It's so very important that you do that because why that's where success is Success is on the other side of all these problems all these issues I've given you eight things you can do today to do well in email marketing If you do these eight things and you send out emails, you're going to make money You're going to get results. You're going to get opt-ins. You're going to have people watching your videos You're going to have people buying your products Get cartra. It'll be in the description. Uh, so yeah, I'm worn out. I'm worn out It's been a it's been an exciting session today. I'll be here live again tomorrow. I haven't posted the subject matter I do have a picked out so I will post that today. You'll see that subject matter I'm going to broadcast this guys through At least saturday this week. I can't promise next week just because uh, we're moving and I have a lot of stuff to do But I'm gonna do my best. I'm gonna do my best. Maybe I can get next week done too But guys, I really enjoy talking to you guys I hope this is helpful to you if it is put in that chat box that you got something out of this Put in that chat box that you enjoyed it or you didn't enjoy it Whatever the case may be but type something in that chat box Participation I'm telling you it starts here. You need to participate in every aspect of life every aspect You need to talk to strangers. You need to get outside your house. You need to participate in forums You need to do content. You need to participate. You know, why live a life and not participate What's the point in a life not participated in? Think about that. What is the point of a life? Not participated in why be a spectator in life be a participant Be a participant. Please do that guys. I want to thank you so much for being here today If you haven't subscribed, please do so if you haven't rang the bell Ring the bell turn on all bell notifications So you're notified each and every time I go live or I upload a video and as james always says but he didn't say it today Give me a thumbs up Smash that thumbs up james does say peace and blessings always everyone see y'all tomorrow Man, it's so good to see james. It's so good to see all the new people that have popped in here today I thank you for letting me try to pronounce your name. I did the best I possibly could it's a beautiful name though I got to tell you man. I would love to have a name like that. My name is two letters jr That's it. That's all it is. Uh, but that's a beautiful name. I like that I love meeting different people from different countries all around the world. I love eating different foods I love the variety guys Open up your mind be open to variety different types of people different regions Be open to stuff guys. That's where your enjoyment is going to come from open yourself up to new and different things Hope you guys have a fantastic day and I will see you in here tomorrow Yeah, I rang the bell. Thank you james. I saw I saw