 If you don't have clients, then you don't have a business. So recruitment is the most important part of any business, whether you're in sports or whether you're in any other type of industry. If you're not constantly recruiting, if you're not constantly bringing in new customers, new clients, then your business won't become sustainable. So for a football academy and for a football academy owner, this is the most important part of the business is the recruitment of clients and of new players. So even though the recruitment stage or the recruitment part of this is going to be slow, I want it to be a slow process where we're filtering maybe one or two per month or maybe one per week. We want to make sure that it's they are your perfect clients, right? Their players and their families that are good for your business. And you know that when you bring them in, they will be there and they will be with you for 90 days or over three months, right? They're going to be with you for the long term. The most important thing is when I started my business, when I started my football academy, there's two main things that I looked at, right? Number one is building partnerships, okay? So how do we build partnerships in our local area where we can partner with either a club or an organization or even other coaches who have access to players? Now, what we don't want to do is we don't want to go into a club or an organization or to another coach and say, like, the intent is not to steal their clients or to steal their players, okay? Ultimately, what we want to do is we want to go into these organizations, these clubs or work with other coaches and we want to add value, okay? So something we want to do is we want to research what are these clubs or organizations not doing? What do they not offer? What do they not have? Okay? So this might be strength and conditioning training. This might be mental training. This might be confidence workshops for their players, right? So what are these organizations not doing that you can come in, do for them, add value and ultimately build a long term partnership with where they can refer clients or they can refer parents to you and then you ultimately make money, generate revenue and start to build and scale your business, okay? So that's the first thing. And then the second one is referrals, okay? So once we build those partnerships, once we built that, well, we're slowly building our client or our customer base, how can then we build a system inside that where we're getting referrals every month or every quarter and other parents are talking about us and referring other parents like minded parents into our academy.