 are your first record label. You are your first manager, publisher, booking agent. So I equip artists with how to basically start their own labels and run their own labels to make it attractive to where a major label will come along and say, look, you can keep your masters. We're going to license it for the next seven years, and we're going to give you a signing bonus that hasn't been heard of in the last 10 years. Now these bonuses are getting bigger because they're acquiring something that's already working. Publishing deals, they're going to an artist who has something going on TikTok. Why? Because they've already done a lot of the work that they would have had to have done that would have cost a fortune. They're able to give some of that fortune now back to the artist because that money wasn't spent and it's proven.