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Professor Popsicle: Is dealing with the cold just mind over matter?

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Uploaded on Jan 28, 2011

University of Manitoba researcher Gordon Giesbrecht, AKA Professor Popsicle, talks about dealing with the cold, and whether it is a mental or physical thing.

Dr. Giesbrecht studies human responses to exercise/work in extreme environments. He has conducted hundreds of cold water immersion studies that have provided valuable information about cold stress physiology and pre-hospital care for human hypothermia.

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