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Design & Co-Innovation with SAP's customers - Marion Fröhlich & Tobias Haug - INTERSECTION 2014 - 10

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Published on Jul 4, 2014

Marion Fröhlich
Case Study
Design & Co-Innovation with SAP's customers

Thursday, April 17
11:45 -- 12:30
Main Stage

The way people perceive and work with software has dramatically changed over the last few year. A good user experience is no longer optional, but rather an expectation and potentially a competitive advantage for those that leverage it. At SAP, the Design & Co-Innovation Center works closely with customers to improve their existing software investments as well a craft new software solutions.

In the last year we recognized the fact that -- beyond simply building better software -- it is vital that we also support our customers in establishing design practices within their own organizations. The combination between flexible & well designed enterprise software and design driven customer environments is a potent way to create engaging experiences for back office users. In our talk we will share our experience and give both examples and insights on how to move user experience to the next level within various organizations.

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