 My name is Susan McMillan. I'm the Head of Public Awareness at the International Livestock Research Institute. And we've just finished our Partnership and Communications Department meeting for the year. And what we found was that in 2010, we made a big difference in moving ourselves from print to online, from normal media to social media, and made a huge transformation. In my personal life, this is hugely gratifying. I think 12 years ago I wanted to wake up in the morning and write a blog and put it to the world. And one thing or another stopped me all these years, and in 2010, that changed. So that's what we're doing now, to make a difference in livestock for people around the world, to move themselves out of poverty. Now we're in 2011 already. Plans for 2011 are how are we going to continue to do this and take this up another notch? How are we going to do this with all the new partners we have? The Consultative Group on International Agricultural Research, to which my institute belongs, got institutes around the world, 15 of them. And we're soon to have another whole assortment of what we call research programs that are across all of those institutes, on water, on climate, on other major issues facing the world. How do we stay connected with all of them? And how do we make a difference with all of them when we have to work with so many partners? We don't have the answers, but we definitely have the questions. What I'm most proud of is that this institute, International Livestock Research Institute, it's based all over the world, but we have two major campuses, one in Nairobi and one in Addis Ababa. So the technical team that does the web stuff and other social media things is in Addis Ababa. Some of the content people in the headquarters is in Nairobi. And in 2010 I assert we made a major breakthrough in being together as a team and partly through one social media called the Yammer Group, where we just keep talking to each other saying what we're doing. Made a huge difference. So kind of finally in the end what makes a difference is something so human as knowing what someone is doing and respecting that. It's a huge breakthrough for Hillary.