 What's going on guys and welcome back to another video. So in this one I'm going to be reviewing a Shopify drop shipping store that's made a little bit under $200,000 US dollars in bottom line profit. I love doing videos like this because I get to feature successful Shopify stores and draw back the curtains and show you guys exactly what their best selling products are and show you exactly the strategy they've been using to generate those results. If you want to do anything successful in this world the best people to learn from are those people doing it successfully. So there's a lot to learn from these guys so make sure you stay tuned until the end. So if I just move myself over here I'll bring up my pen to point out some of the information. So they're called Haluvo. If you guys want to go and check them out do your own research. The site age is just a month's which we can see here and they have an average monthly profit of $23,560 with a pretty decent profit margin of 47%. If we scroll down then and let's take a look at their financials we can see they started off very quickly in October and since then it's been pretty steady perhaps with a slight gradual decline. If I get rid of this we can see even in the month of May so last month they made $35,000 in sales with a pretty decent profit margin of course of just under $20,000. So what you're about to see today is a fully functioning and active and profitable business and what you're seeing is working. Next thing I want to show you is their primary expenses. So we can see they're paying $10,000 on their shipping $20,000 on their marketing platform fees $100 that'll be their Shopify of course and then customer service so that will be VA's people they're paying to take care of all their customer service side of things. Let's open this up so we can take a look at some of the background contextual information so you can see what goes into running a business of this level. So in the short eight months have been running this business they've turned over 400,000 US dollars with a net profit of over 30%. 30% is very high or 30% is towards the top end it's not very high however given the profit they've made it's higher than that and that's very difficult to do but when you see the way they're bringing those sales in then all will become clear and all will make sense. They're actually using a I was going to say off the cuff but that's not really the right saying and an ordinary method or an ordinary platform. It's a platform you don't hear a lot of people talking about when it comes to selling drop shipping products so I'll be showing you exactly what they're doing in a second. Some key data points then for this business which was going to give away how they're bringing in their sales so the revenue total which we've seen is $400,000 the Pinterest ad spend. So they're actually running ads on Pinterest and we'll be taking a look at that in a second. The return rate 1.27% which is about right for drop shipping profit margin of 40% an email list of 15,000 subscribers so that would indicate they have in and around that many orders. Let's head over onto Pinterest then so this is their actual Pinterest page where we can see the kind of content they're using to bring in those sales. They're a USA based business or setup in the USA and they have 2.4 million monthly views. If we come down then and have a look at some of the content they're running and some of the products they're kind of selling when you kind of think about it people go on to Pinterest to get inspiration and ideas for certain things whether it's their living room or their garden they want to see and have a look at different designs and things and inspiration basically of ways that they can then apply those same designs and layouts or whatever it may be to their own home. So when it comes to selling home products like these guys are then obviously it's ideal. One of the biggest drawbacks to Facebook marketing is of course people don't go on to Facebook necessarily to buy things unless you're going to be advertising strictly within the marketplace people more likely are going to be scrolling through their newsfeed or perhaps within the messenger app. People aren't in a buying mood whereas when people are on Pinterest they're looking for certain things which they potentially want to buy so they can add to the design of their home or their garden. So as I've just been scrolling through as you can see some very kind of of forward call kind of saturated drop shipping products however saturation only exists in certain places it doesn't always exist absolutely everywhere for a product to be completely saturated to the point that every single country is saturated every single platform it's been saturated it's going to be a very very difficult thing to do. Before we go any further then I just want to point out some information and some of the numbers behind Pinterest ads which may be of interest and perhaps backs my ideas potentially for the kind of products you want to sell or are going on to sell. So from this particular website hugesweet.com I've used these guys in the past that typically they're very reliable the software they offer is brilliant so I have no reason to to believe that these wouldn't be accurate so they say on average Pinterest ads earn a two times higher return on ad spend with a 2.3 times cheaper cost per conversion and that's compared to other social media platforms that's huge that is huge they probably get cheaper conversions because like I said people are probably closer to that buying mood when they're on the platform and they probably get a higher return on ad spend not only because they get higher conversion but because CPMs are cheaper as well obviously when you are competing for space on a platform i.e. Facebook more people competing for that space is going to drive up that costs so if there's less people on Pinterest competing for a space versus Facebook it's going to be cheaper to advertise on Pinterest. So make sure statistics as well which may favor using Pinterest over say Facebook so Pinterest users sometimes more likely to say Pinterest is the most influential platform for buying decisions Pinterest quarterly advertising reach is growing at 6.2% versus Facebook's 2.2 percent 45% of Americans with a household income over $100,000 of Pinterest users what this could mean as well is that you could get away with selling more expensive products and as it says here pinners are 66% more likely to give new brands a chance and stay loyal. I think Pinterest is where people tend to go to find those weird and wonderful things that they've never seen before. Let's jump on to their Shopify store then so you can see exactly what types of products are selling and what their setup is so first things first we can see they're using the crave which is a custom theme for their Shopify store it looks very similar to kind of the default Shopify website setup again nothing out of the ordinary at the top here homepage collections track your order about us and contact just for you some more kind of generic information and then straight into this month's most popular products and if you've been in the drop-shipping space for 12 months you've probably seen the majority of these so you might be thinking well those products are saturated but like I mentioned earlier before products are only saturated in one place so if they're heavily heavily heavily advertised on Facebook and become saturated on Facebook in the US it's going to be a different user demographic that is on Pinterest and probably in a different country as well so just because a product may be saturated in one place doesn't necessarily mean it's saturated all over the globe on every single platform and won't sell what it could actually mean and what probably isn't absolutely brilliant strategy to use is to take a product that is quote-unquote saturated try and test it validated profitable on Facebook and actually take it to a platform like Pinterest where it isn't saturated where it isn't really competitive because you know you have a try and test it validated products that is working that people want to buy so if you can be one of the first people to bring it on to a different platform so every time somebody sees it on that platform it's the very first time they've seen it then that is where the masses of potential is to be had to give you guys some ideas if you do want to go down the Pinterest row I'm on a website called outonbeanna.com and these are the 41 best niches for Pinterest that may cover $10,000 in 2023 so that's just some generic title to try and get interest on but I've been through this list and if you've used Pinterest for a while you know it's where people who are quite creative go to to get inspiration so if you have a product or know of a product or already selling a product in some of these niches then Pinterest is probably an ideal platform for you so any kind of arts and crafts home decor in my opinion has to be the number one because I've used it many times myself when I've had the house redecorated or redoing certain rooms or bathrooms whatever it may be I'll always go into Pinterest and put bathroom inspiration ideas or for example nursery nursery ideas was a big thing so it's the perfect place people already in certain spaces looking for things to buy to decorate their home so by selling those products those decorations then you're putting those products in the right place to be bought so home decor entertainment DIY and crafts women's fashion clothing is a big thing but obviously that's a very difficult thing to drop ship design education beauty event planning foods and drinks health quotes travel there's pretty much every niche on here so I'm only going to go and point out the biggest ones in my opinion weddings weddings another massive thing that people want to see inspiration for and we use Pinterest for so any kind of products in the wedding niches there's quite a few out there actually that spring into mind parenting is another big one a lot of people will use Pinterest for parenting hacks so if you're selling any kind of kids toy or educational toy or developmental toy anything like that again a perfect one for Pinterest another huge one as well of course being the time of year is is gardening more and more people are spending time in their garden and they want to spend money on revamping their garden so they can host social events barbecues drinks that sort of thing so if you have products to complement those spaces and help people do that then Pinterest is going to be an ideal platform for you if we come back to the content to take a look at the sort of content that they're creating and let's go for one of the most recent ones let's go suffer from neck and shoulder pain due to poor sleep well then this highly ergonomic pillow is just what you need by providing full support for your neck the Jesse J pillow promotes it is also designed into more than ordinary pillows so what you can see is a very typical kind of UGC style so it just goes to show the kind of content that works on Facebook will also work on Pinterest so if you have been selling a product and perhaps not been getting the results that you hoped for on Facebook before you give up then try other things the only time you truly fail at this is when you give up so as long as you're willing to try new things and you keep trying new things and eventually going to strike what works for you and Pinterest may be the platform that has all of the answers let's take a look at this big one then they've got a few different posts for this bit of a weird one probably not going to say much about that let's move on to a different product which is probably relevant for this time of year so let's go for this one so I've actually seen that piece of content many times before it's quite popular products and has been for many years every time the weather gets nice it comes back into trend so definitely one of the easier products to get started with because there's tons of content out there like that that we've just seen and they're probably not the owners I've seen quite a few different companies use that exact video as I scroll through these then I can spend all day going through and showing you them if this is the sort of thing of interest to you then I highly recommend you head over to Pinterest and check them out go to Pinterest.co.uk forward slash hollow though and USA and you'll be able to check them out yourselves and I'm going to wrap the video up there because I feel like I've touched on the most important points we can see it's a very successful store and it's made a significant amount of profit in quite a small amount of time and they have a very simple setup on their Shopify store we check out the page for this as we can see nothing too complex a very traditional kind of default and textbook layout for Shopify store title followed by description or paragraph followed by gif paragraph image title paragraph gif that exact thing the kind of like I mentioned textbook layout that anybody can copy and replicate we've seen the different statistics about Pinterest about us how it's a cheaper place to advertise and potentially a highly converting one and we've also seen the exact content the guys that you're using as well to drive that traffic to their store so hopefully I've spent some ideas in your mind if there's anything I can do to help or anything you want me to build on which I've spoken about in this video just drop a comment down below I read every single comment so I will get back to you thanks for watching guys and I'll see you in the next video on Friday cheers