 There's a lot of different ways that people are getting their media today and it's changing rapidly. So we looked at the tablet market. Tablet growth in just 80 days went from zero to three million iPads sold. So it was pretty clear that that was an avenue of approach that we wanted to follow and we decided to publish Marines Magazine in the digital version to take advantage of that tremendous growth in that audience. So we always look for stories that we can put into the magazine that will be as interactive for the user as possible so they can kind of experience what it is to be a Marine. And then we designed the tablet app start to finish pulling in the images and the content that are provided by the Marine Corps and then creating maps and interactive elements that really make it interesting for those who read it. I think that's one of the biggest advantages of having like a tablet edition to have those stories not only there that you can read but that you can interact with and actually you know kind of play a movie here, see a photo here, you know, have things moving around and it just makes the whole article or the whole user experience more familiar. The biggest benefit we've seen, especially from the digital, is the ability to know what people want to see what they're reading and to give them something more. Interactive videos, three-dimensional models, huge imagery that they can interact with and see the expressions in the Marine's faces and have a form for them to understand what Marines, their families and all our audiences want and know about the Marine Corps. It's really exciting to be able to work with flagship publication for the U.S. Marine Corps that pushes the envelope and kind of has the guts to go forward and see what's happening in the publishing world to get their story told. And it's a way for us to tie those together, tie the brand together, keep the audience connected and have them communicate in a real comprehensive fashion between all the different products. It's a true benefit.