People just naturally gravitate to videos, especially if they show up in Google. Google owns YouTube, so there it is sometimes easy to get a YouTube video to show up in the top ranks in Google.
If you think about how this works with Google, you have a list of returns when a person types into the search engine search box. When a video appears in the sea of prose which constitutes the answers to the searcher's question, ClickAnimate stands out like fireworks on a dark night.
The video can be engaging, short (people lose interest after about a minute or two) and very descriptive. By using the annotations feature with YouTube key information can be placed on the video as it plays.
This information can highlight the Click Animate Bonus product that the business offers, the address, the phone number and any links that would be appropriate for the person to click on.
By having a real person on the video (that could be you if you are the owner) speaking, it personalizes the connection so the viewer can feel like he or she has met you.
If you place key words in the title, just below the video, you will have a very good chance of ranking Click Animate Review. Terms such as "Jersey City Deli" or "Monmouth Legos" are keywords that people might be looking for.
You should go to the Google Keyword Tool and look up the statistics on how many searches are being done for a Click Animate keyword, and use the keywords that are high in the searches and low in the competition.
Videos are the smart way to go. You will find that many niches (a niche is a specialized area that is very specific) have no videos, but even if you compete with another video, you can just make your video to better stand out.