 13 proven A.B. tests you should try on your site, best conversion hats. Conversion optimization, that's what we're going to talk about in this video. I'm going to show you 13 proven tests that you just got to try on your site. I know a lot of you have wasted a lot of time and money on this stuff and this is the video you want to go through from beginning to end to find out what to do so you can maximize your profits. Don't forget, if you haven't subscribed yet, make sure you hit that subscribe button and turn it from red to gray and don't forget to ring the bell. Let me get over here a little bit, that's a little bit better, right? Don't forget to ring the bell, turn on all bell notifications so you're notified each and every time I go live or if I upload a video. Okay, so this conversion thing is pretty interesting. It's very useful and it can make you a lot of money but you can also waste a lot of money. How much increase in sales are you going to see? How much increase in revenue are you going to see? Because you can pay consultants and employees and you can take your own time and constantly be testing but you've got to make sure it's worth it. So I'm going to go through the best test in this video and all of these may not apply to your site so I want you to think about your site. Does this test work good for your site? Go through them, look at what I'm telling you and then you make the decisions what's going to work for your site. But one thing's for sure, you do have to do some CRO which is conversion rate optimization to maximize your site. Okay the first thing we're going to look at is topography. Topography is what font you're going to actually use on your site. Now two of the best ones I think are sans and sans serif. I would recommend sans serif for your website. However, that being said Georgia is one of the most common fonts you'll find on websites even though it doesn't convert as well is some of the other fonts that I'm telling you about right now like sans serif. Now here's a couple of them side by side but I would suggest you try both varieties to see which works best for your website. Don't try every single font that you can find because you're just going to waste time. You want to pick from the ones that are already proven that are already working on a website. Now as per this image right here sans serif are best for the web and serifs are best for print so it's depending on what you're doing. Number two is color, color of your font. Now for blogs and long form copy it seems like black is the best that's the one that actually works the best. However different types of things on your website do dictate different colors and you can certainly try out each of the eight basic colors but I will tell you this think of it this way whatever stands out usually gets clicked. Does what you're doing stand out. Now the next thing I want to talk to you about is font size. Size does matter on the web. Now a lot of people are leaning towards a much larger and larger font because more people are on their mobile devices however that's not always the case as a matter of fact. Tahoma tends to be the most legible at 10 point. However veranda and courier at 12 point work very well and aerial at 14 point is one of the best so you got to figure out what works for your website where your customers are they looking at a desktop are they looking at mobile devices and make decisions based on that and test. Number four is your type faces and they can be important but you don't want to try all 700 fonts that Google has available. You want to try some that are going to work for your site some that are going to work for your brand but you must test this very important that you test this. Number five is position and when I talk about position I'm really talking about call to action right now. Now too often designers will use rule of thumbs and one rule of thumb is always have your call to action above the fold and the reason is that 85% of all viewers on websites don't scroll so if they don't scroll they're not going to see your call to action. However your website could be different maybe on your website it's highly informational maybe there's a bunch of steps and they scroll a whole lot more. Matter of fact we did one landing page and we put our call to action below the fold and it increased our sales 304%. So that went against the rule that went against the grain so what you want to do to figure this out is put it above the fold put it in the middle of the page put it below the fold and see what works best for your website don't always use that rule of thumb you can test something like this pretty easily. Next one is color that's number six is color what color do you put your call to action should that button be green should it be blue we found that in one test we use green versus blue and the green got a 36.8% higher conversion rate than did the blue so it could be different for your site it could be the color scheme of your site maybe that color stands out more because of the type of page it's sitting on you got to test that's important thing is you got to test and remember you got to test colors. Now if you take a look at what's on the screen here a contrasting color that is distinct and stands out from the other elements on the page seems to work best experiment to see what color works for your cta don't rely on other people's tests to pick a color it just depends on your website number seven is text what what is said on your pages text is very important you need to change your power words your adjectives your convincing words on that page in 2007 during the campaign obama changed his text on the button from sign up to learn more it raised an additional 60 million dollars in donations that's 60 million dollars that's a lot from changing two words number eight think about the offer is it a freemium offer okay in other words you get access to whatever it is for a certain period of time but you don't get access to everything uh or is it a free trial are you going to give a free trial for a certain period of time and lastly maybe you're going to do a money back guarantee and just sell it to them up front which one is going to work best for you you've got to try each one of these out and see which one your audience reacts to the best i know in one of our programs we had a 268 percent increase by offering a free trial and then bumping them up to actually buying that particular course and the reason was they could get into the course and they could get involved in the course they could see that they liked it and they wanted more whereas if we just sold it up front they weren't sure if they liked it or not and there was that risk of putting money out there even though we had a money back guarantee so our conversion rates were 268 percent higher when we did the free trial number nine is the free trial link how long is it going to be is it going to be seven days is it going to be 14 days is it going to be 21 days we found one one of our programs that we went from 14 to seven days and that urgency of them having to use it made them jump in there sooner and actually get involved in that course and that increased our sales by 197 percent and number ten is the pricing of each plan what are you going to use now we had one course that sold for $997 and we switched that to $197 a month for four months and then we did another test that was $97 a month forever and it was really surprising but it changed our sales by 428 percent when we did the $97 a month forever which was interesting because most people stayed more than 12 months which was more money than if they had just paid $997 up front or four months at $197 so you never know what's going to click with your audience you got to try you got to test number 11 long form or short form how much text are you going to put on the page you can argue this one till the cows come home but bottom line is you've got to test it you never know a Scandinavian gym ran this test that you could see on the screen right now and they found that that shorter copy there got 11 percent more conversions statistically okay than did the long form of that particular page why that is i don't know but i'm just telling you you got to test number 12 do you use video or do you use text i don't know i've tried this in many different pages and i've got different results and here's something you want to also kind of absorb just because it works on one of your products doesn't mean it's going to work on the other so you know just because a video works really well with some of our canned meats in my survival food company it doesn't mean that video is going to work just as well for one of my courses on email marketing so you've got to test different things is it going to be text or is it going to be video send them to the two pages and find out which one works better now check out this page here this is for six pack ab exercises and this video landing page you're looking at right here okay there's not much to it this is all they saw when they got to the page got a 46.15 percent increase in conversions by using a page that just had that on the screen and they had to click to play it and the last one number 13 this is really pretty interesting you've got to test where they're coming from this is an interesting thing when you have a ad let's say you have an ad you're running and it says click here to get more information or click here to learn more to buy or whatever find out what your conversion rate is when you send them to a particular page and then send them to the same page via email send them an email and find out which one of those converts better depending on where they came from because that may have a lot to do with it maybe running an ad they don't feel as confident maybe you know they're going to have a lower conversion rate on your ad than they're going to have in your email because they're already on your email list and maybe they already know you i don't know and that's the thing you're going to try to go out there and ask people you're going to say which one works better which one should i do which one's more important which one's going to make me more money nobody knows and even if you do know for one product and for one circumstance in one instance it doesn't mean it's going to apply to the next one so you've got to try this stuff out but the important thing to know is the 13 different tests i've just given you to try each one of those because if you don't know where to get started you don't know what to test right so now you have the 13 best proven tests for ab that you could do on your site these are great conversion hacks and i think if you apply them you're going to get really good results now if you have any questions feel free to put it in the comment section below i do have a free course down there you can grab it's a $97 course absolutely free all you do is click and learn thank you so much for watching this video please give me a thumbs up if you would there's a thumbs up button right there if you hit that thumbs up button i'll show you really cute 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