 Do you have an e-commerce site? We're talking about how to convert more sales on your website here on The Journey. All right, so it's time to up your game and convert more sales on your website. We've got tons of tips for you today and we're gonna check out a couple of websites that we really love and we're gonna point out some of the qualities of why they're so successful. Yeah, step number one, make it simple. You don't want your page to have all of this information that's really distracting. Make it clear cut with all of the valuable information that your customers need. Yeah, so if we're talking about how simple I really, really like Nike's website, especially their product page. I like to go running every now and then so I'm constantly looking at new running shoes but they make their page super simple to just check out shoes. There's no extra clutter or randomness. It's all right here and easy for me to kind of digest and they have a nice little side menu too of being able to really categorize different things and kind of jump into different colors or price range and things like that but it's all super simple. I don't have to go and hunt and find out where you go. Another thing that I really like about their website is they show those other color options available right underneath those pictures. So I don't have to individually click and do every single product to see maybe different colors. And with keeping it simple you wanna make sure your call to action is simple as well. Don't make a giant button with a bunch of descriptions about what they should do. Make it a simple add to cart or purchase now or buy now. You essentially wanna tell them exactly what to do in as little words as possible. Our next tip is highlight your best selling products. So make it really easy on your customers especially if they're just starting to get to know your business. Maybe they don't know what to try out first. Make it clear. I know one of my favorite businesses is Hey Girl Jewelry in Austin. It's just a local jewelry shop. They have a really great website where right there on the homepage you can just click in the best sellers. You see which products really are their claim to fame, what people love so that you know what to buy. Yeah, I think we as consumers wanna be doing what all the cool people are doing. If we see that others are buying these products, hey, I wanna buy these products. I wanna fit in, I wanna be a part of the crowd. And if you really show off what others are buying basically it makes that, basically that buying decision a little bit easier for those people. Our next tip is to plan for those mobile impulse buying decisions, right? We're always on our phone whether we're hanging out in the studio or in line for the bathroom or wherever we are, we're on our phones. We're constantly looking online, different websites. If your site's not mobily optimized the chances of someone paying for something on one of those sites you have to like scroll and are basically none. Yeah, 80% of smartphone users are more likely to actually purchase something if that mobile design or app is a lot easier to use. I know one thing that drives me crazy cause I'm definitely an impulse shopper. Other than me. Guilty of all of this is whenever you're scrolling through and you get to the bottom of a page you find a product that you like, you click on that and then you go to the page and then you hit the back button and all of a sudden it scrolls all the way back up to the top and you lost your spot. That is so frustrating and I will just hit the back button and I don't wanna be on that website anymore. Our next tip, if it makes sense for your brand is to use humor to engage shoppers. Now if it's on brand, try to be witty and funny to really connect with your audience and make them laugh. Like if for me on a website and I saw an awesome dad joke I'm probably more likely to incline to purchase from them because a good dad joke just gets me every time. Yeah and if humor isn't on brand for your business you can just be more conversational. Make it really targeted to that demographic that you're trying to reach. All right, so getting a product to the cart is half the battle. You have to make your checkout process a breeze. And I really like this website Moff.us They got me, I literally have it on my computer but they make the checkout process super simple and what I like about it is they don't make me create an account if I don't want to. So if I go on the website and I go ahead and choose to add to cart the cart pops up right here. I had another one in my cart already. I've been shopping around. Busted and I go to checkout here and then when I go to the cart here I have the option to enter in my information obviously my email address to get that receipt and then where I want it to be shipped but if I want to I can save this information for next time and create an account but if I don't I can continue as a guest. The key there is that it's optional. The research shows that 31% of cart abandonment which is a real thing happens because basically these websites are forcing people to create an account first. Yeah and I get it like you want people to sign up and be a part of your website but make it easier for them first and if they love your product they're going to come back and create that account next time. Another tip is offer different payment options. I know whenever I'm impulse shopping on my phone and then all of a sudden I have to go get my credit card out of my wallet it's against you know it's on the other side of the room I'm not gonna do it, I'm just not I do have PayPal or Apple Pay so whenever companies allow that as an option all of a sudden I don't even have to move and then I'm completing the purchase rather than abandoning that cart. Yeah and our next tip here it should be a no-brainer but it's to secure your website and this starts with an SSL certificate so that's gonna encrypt the connection from us just chilling at home on our laptop or on our phone to the server where your website is stored now if I go on that website and it does not have an SSL I'm sending my credit card information over the internet and plain text for anyone to read there's also gonna be a giant not secure warning at the top of the browser which is a giant no-no and those visitors will never check out from your website so having that SSL in place is crucial to make sure that you can sell online. Another idea is consider targeted promotions if Valentine's Day is coming up or if Mother's Day is coming up make it really easy for shoppers you already have it laid out you can have a gift guide that's a great way to help attract people and really sell certain products especially around that time of year. Yeah and it's an easy way to really capitalize on those holidays like Mofft and even the Hey Girl would have holiday specials like here's that holiday special deal on Mofft here and it's just an easy way to have some fun and if it makes sense for your business do it but if it doesn't make sense for your business you don't have to jump on all of the holiday trends and another way to really like offer just something that just a no-brainer is to offer free shipping with your products note everybody loves free shipping if you tell me a product is $19.99 plus $5 for shipping not going to be inclined to purchase but if you say the product is $24.99 with free shipping I'm like you know what that's it's a great deal it's not bad I might just do it The next thing you should do is test your site out I mean pretend that you're a consumer looking through your phone or even on a desktop make sure everything works really well it's super easy laid out simply and basically that it works for them Yeah and a couple things you can do is because I know we're constantly looking at our website all day every day we don't only have that outside perspective we know our website so ask a friend or a relative to go through your website and see what roadblocks they see or there's another cool website that I've used in the past called MouseFlow so there's a it's a freemium model so you can try 100 sessions for free but it'll show hot spots on your site and it'll actually record people on your site it'll show where their mouse is going so you can kind of see their flow so if they're going to a page or a section of your site that you don't want them to go to just yet because you want them to convert up this button it'll be able to notice that and adjust your content or your images accordingly until it makes sense and you update their flow Another thing you should consider is offering free returns I know especially when you're first trying out a business or a certain product you want to help build that confidence and so this is a really great way to do that plus a lot of consumers that has a huge impact on them so I know with Hey Girl Earrings again you know they have a really great example of how they lay out their promise and their return policy right there on the product page so you can see here it says you know we stand behind all of our products and honestly believe that they're fantastic however if for any reason you are unsatisfied you know we back every purchase by our standard 30-day money back guarantee so it's laid out right there very clearly it's not some tiny script you know at the bottom of the page that you never find and they also suggest different resources like client services that you can text or email to really help make that transition even easier Yeah 96% of consumers would basically shop at a retail place again solely based on their return policy so if I've bought something somewhere and it just didn't fit me or didn't work out right and that return policy was super easy they were great to work with I'm probably going to want to do business with them again because of that experience was so easy I love when a business includes the bag that can easily be closed and shipped back so you don't have to do like a new bag and they just make it super easy I know I'm not going to name any specific businesses but there's one in particular where I literally had to pay ten dollars just to return my item which was pointless like I'm trying to get my money back but I'm paying you and it doesn't make sense and I never shop there again Our last thing for you to consider is investing in email marketing especially if you're an e-commerce shop we all think that email is dead it's all about social media but email marketing is still relevant like check your inbox right now and see how many people are emailing you about their products they're they're brands that you love and you're actually opening and even if you're not opening those emails every single time you're still seeing their subject line you're still seeing the brand and their business and you're staying top of mind that's exactly what you want to do with your audience at the end of the day make online shopping super easy for your customers they want to give you their money don't make it difficult for them to do that that's a wrap be sure to like this video and comment down below let us know your favorite place to online shop and if you found this video helpful subscribe to our channel and ring that bell to see these episodes first this is The Journey we'll see you next time