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Published on Mar 7, 2012
"The Ketchup Song" is the English title of the song "Aserejé", recorded by the Spanish pop group Las Ketchup, which was an international hit in 2002. It was released in July 2002 as the lead single from their debut album, Hijas del Tomate. The song exists in three versions, Spanish, a version in a mixture of English and Spanish, described as "Spanglish", and a version in Portuguese. The chorus is identical in the three versions. This song reached number-one in the UK charts, as well as 26 other countries worldwide.
Las Ketchup was first introduced to Columbia through Shaketown Music, a small record label in Córdoba, Andalusia, who sent out the group's demo to a number of different record companies. The demo featured the songs "Asereje" and "Kusha Las Payas". When A&R Javier Portugués and Columbia director Raúl López listened the demo they, Portugués later told HitQuarters, stared at each other in delight exclaiming, "Wow, this is fantastic!". At first the intention was to arrange a distribution deal with ShakeTown Music but on hearing the song they realised its international potential and so negotiated for Las Ketchup to sign with Sony.
The song tells the story of a pimp-like "afro-gipsy, rastafari" character named Diego who walks into a crowded nightclub at midnight, and the DJ, as he sees Diego walk in, plays the "twelve-o'clock anthem", "the song he desires most". The chorus is reminiscent of Spanish, but contains no actual words. It may be based on the 1979 rap hit "Rapper's Delight" by Sugarhill Gang.
Friday night it's party time feeling ready looking fine, viene diego rumbeando, with the magic in his eyes checking every girl in sight, grooving like he does the mambo he's the man alli en la disco, playing sexy felling hotter, he's the king bailando et ritmo ragatanga, and the dj that he knows well, on the spot always around twelve, plays the mix that diego mezcla con la salsa, y la baila and he dances y la canta
Chorus: aserej ja de j de jebe tu de jebere seibiunouva, majavi an de bugui an de buididipi, aserej ja de j de jebe tu de jebere seibiunouva, majavi an de bugui an de buididipi
many think its brujeria, how he comes and disappears, every move will hypnotize you, some will call it chuleria, others say that its the real, rastafari afrogitano
he's the man alli en la disco, playing sexy felling hotter, he's the king bailando et ritmo ragatanga, and the dj that he knows well, on the spot always around twelve, plays the mix that diego mezcla con la salsa, y la baila and he dances y la canta